2012
G. Murugesan, Madras Cements (2,500 EMPLOYEES)
FINALIST
In a bid to acquire a laser sharp visibility on its assets, dealer networks, inventory and business partners, Madras Cements formulated an exhaustive mechanism that would help it stay on top of its business. G. Murugesan, GM-IT, Madras Cements, devised an innovative strategy. He integrated Google Maps with the company’s ERP API on the corporate intranet. This project, MCL-GeoApps, is a GIS-based system which facilitates capturing, storing, analyzing, and managing information with respect to its business boundaries. It provides the company with location intelligence of its dealers, business partners, and competitors on Google Maps. It also denotes boundaries of all of the company’s land assets—mining leases, factory boundaries, wind mill locations—on Google maps. It also provides the company with the exact position of railway wagons carrying its cement. This helps the organization safeguard its assets, plan ahead, and develop business better. The project has introduced many ancillary benefits in the form of accurate demand forecasting, inventory control, and efficient supply chain management.
Dinesh Chandna, Magma Fincorp
(5,000 EMPLOYEES)
Like other asset finance companies, Magma Fincorp takes a keen interest in collections. The challenge, however, was that its collection force ran on manual processes, affecting its productivity. Dinesh Chandna, SVP & CIO, Magma Fincorp, appreciated the need automate the work of the collection field force, and did it with handhelds. He worked in conjunction with receivables management, and accounts and to bring out the process changes. Chandna adopted a phased approach to the deployment. The first phase kicked off by automating the process of basic collection and money receipts. In subsequent phases, the field force was allowed to deposit collected money at SBI branch offices directly, thereby reducing travel time. In the new system, the field force’s daily activity is tracked by directly monitoring of their daily assigned tasks, increasing control over their activities. Field investigation has contracted loan generation time benefiting end customers in the long run. Besides empowering the company with a strategic advantage, the project has improved customer satisfaction, contracted overall time of collections, automated the deposits of collections, and augmented productivity. 178
S E P T E M B E R 1 5 , 2 0 1 2 | REAL CIO WORLD
VOL/7 | ISSUE/11