2012 Company Name:
NIIT Industry:
Education Headquarters:
Sunil Sirohi NIIT
Gurgaon Employees:
One of NIIT’s
business lines—the School Learning Solutions—is on an exponential growth path. Innovative new product lines and a portfolio of existing ones created demand, which management wanted to tap. “Business was planning to add sales people in the hundreds. It became pretty clear that we needed a CRM system. Hence, nCRM (NIIT CRM) was born,” says Sunil Sirohi, CTO and VP, information resources, NIIT, who designed a full-featured customer relationship management product called nCRM. nCRM seamlessly integrates different aspects of the sales process from leads to
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3,700 deals and from delivery to billing. It’s has an intuitive UI that provides users the ability to configure multiple sales processes for different products or business lines, allows them to make changes when business processes change, and offers them integrated analytics. All of this ensured that nCRM was adopted quickly. NIIT is reaping multiple advantages with nCRm. “Managing sales is simpler even with twice the sales staff. There has been a five-fold increase in lead generation due to better sales staff management, and three-fold increase in deal closures,” says Sirohi.
IT Team Internal:
150 CEO:
Vijay Thadani
WINNER
VOL/7 | ISSUE/11