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Business Review College of Business Administration

Fall 2010 Issue

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3 Dean’s Message

C on t en t s

4 Highlights from HPU 5 Faculty News 8 Student Accolades 9 Program News 17 Events 20 Alumni News & Accolades 22 HPU in the News 24 HPU Happenings

Hawai‘i Pacific University College of Business Administration Contributors: U. Aytun Ozturk, Ph.D. William A. Sodeman III, Ph.D. Liane Wong

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Dean’s Message

Aloha! As some of you already know, at the end of Fall 2010, I will return to the faculty. It was rewarding and enjoyable for me to serve as the MBA Program Chair, Assistant Dean and Dean of the College during the past five plus years. The College made exceptional progress the past two years and even though I am tempted to continue as the dean, at this point in my career as an associate professor, it is crucial that I bring balance to my experience as an academic by placing more emphasis on research than I have done the past six years. Therefore, I am compelled to return to faculty and dedicate more time to scholarship. During the leadership roles I have held, I have had the honor to work with students, faculty, staff, alumni and members of our community to achieve the mission of the College. Together with the faculty, we reshaped the MBA curriculum which had not been reviewed since its inception in 1986. We completed the transition, after the merger of two colleges, into one college with two departments. Thereafter, the College got a quick start with strategic planning in Spring of 2009, and I am grateful to the faculty who volunteered to serve on four different task forces I created. Their work on these committees will ensure that, for the very first time, planning will be tied to budgets at the college level. During the last two years, we welcomed four faculty members and our search committees are working to complete searches for four additional faculty members for Fall 2011. We also show our appreciation to those faculty who have diligently served the university; to that effect, I initiated the Excellence in Teaching awards in 2009 to acknowledge faculty contributions to the College. Faculty awards for 2010 will be presented at the next CBA reception in November. We also continue to have a vibrant student body; for instance, with a group of industrious MBA students, I helped establish and advised a now vibrant MBA Club for graduate students. I helped set up a scholarship and fellowship in Business and internships to increase HPU’s ability to attract excellent students from around the world. Our entrepreneurship center continues its activities thanks to the generous help of Marilyn and Jim Pappas, and will grow further under the leadership of Mr. Ken Schoolland. We revived the executive in residence position and our executive, Mr. Jeff Boromisa, who joined us last year, will continue serving in that role in 2011. Working with the international center, I helped develop partnerships for the College with schools in China, Germany and Korea. For the first time in the College’s recent history, we revamped our website and periodically published newsletters to share your success stories with the HPU community. It is not possible for me to mention all that we have accomplished together but I can say that I am proud of the work done. I believe the College is now well-positioned to move forward with its strategic plan and I will continue to support the College as a member of the faculty. The search for my successor has already begun and Dr. Warren Wee, associate dean of the College, will serve as interim dean beginning January 1, 2011. Thank you to all of you who have supported me during my time in administration.

Sincerely,

U. Aytun Ozturk, Ph.D. Dean, College of Business Administration College

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Highlights

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HPU/Faculty News

HPU Celebrates 74th Commencement Ceremony

The valedictory speakers for Hawai’i Pacific University’s Spring 2010 graduation ceremony (left to right) Kira Virginia Vinke, B.A., representing undergraduate degree programs; Alexis Rivera, B.S.B.A., representing Military Campus Programs; and Earlynne Oshiro, M.B.A., representing graduate degree programs.

Hawai‘i Pacific University conferred associate, baccalaureate and master degrees to nearly 900 graduates in the Spring 2010 class. The 74th commencement ceremony was held on May 19 at the Waikiki Shell where the HPU community, faculty, friends and family all gathered to congratulate the graduating class. HPU’s own Dr. John Fleckles presided as the commencement speaker. Fleckles is a past recipient of the HPU Fellow of the Pacific Award, the University’s highest accolade for outstanding leadership, research, contributions to higher education, and service and dedication to the community. Fleckles retired as HPU’s senior vice president of Academic Affairs in 2008 after 38 years of service. He returned to the University in January 2009 as special assistant to President Chatt Wright. Three valedictory speakers, chosen for exemplary academic performance and community service, also addressed the graduating class. Two speakers were chosen from the CBA: Earlynne Oshiro, Master of Business Administration, represented the graduate degree programs; and Alexis Rivera, Bachelor of Science in Business Administration in Computer Information Systems, spoke on behalf of HPU Military Campus Programs. Representing the undergraduate degree programs was Kira Virginia Vinke, Bachelor of Arts in International Relations.

Faculty Recognition and Honors Dr. Jerome Agrusa, Professor of Travel Industry Management, was selected to train tourism authority officials in Abu Dhabi, United Arab Emirates. Dr. Agrusa is also the recipient of HPU’s 2010 Excellence in Scholarship, Golden Apple award.   Dr. Cheryl Crozier Garcia, Associate Professor of Human Resource Management, was the keynote speaker at the 2010 Benedictine Oblate Renewal Conference at St. John’s University.  While at St. John’s, Dr. Crozier Garcia also conducted a leadership training seminar for the St. John’s University student council officers.  Dr. Crozier Garcia has also been selected as an item writer for the SHRM Assessment of Learning Outcomes exam, which will be used to assess the achievement of learning outcomes in programs aligned to the SHRM Curriculum Template.  Of over 100,000 certified HR professionals in the world, only 55 people were chosen to be item writers.    Dr. Susan Fox-Wolfgramm, Professor of Management, presented an abstract titled: “Towards Increasing Business Strategic Management Approach,” at the Oxford Round Table Program in Oxford, England during the week of March 21-26 2010. Dr. Thomas Kohler, Assistant Professor of Marketing, received the Citation of Excellence award for his recent research article, “Avatar-based Innovation: Using Virtual Worlds for Real-world Innovation” published in Technovation (http://dx.doi. org/10.1016/j.technovation.2008.11.004). The article was also selected as one of the 50 best articles published in 2009 in man-

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agement and has won an Emerald Management Reviews Citation of Excellence. Dr. Kohler’s article was one of 50 best articles that were selected out of over 15,000 articles in over 400 research journals. Dr. Brian Kulik, Assistant Professor of Management, made a presentation at the Pacific Guardian Life Insurance Honolulu office in May 2010. The title of his talk was “Working Smarter: Improving Quality & Productivity in a Competitive Market.” In attendance was staff from Individual Life Administration and Actuarial Departments. Dr. Mark Lane, Associate Professor of Finance, was selected as the incoming Editor of The Journal of Finance Case Research beginning in January, 2011. The Journal of Finance Case Research focuses on real-world cases that can be used in the classroom. Mr. Stephen Phillips, Instructor of Management, has retired after 16 years of instruction at HPU. Phillips has decided to continue his services as a golf instructor for the HPU golf team. Dr. Ken Rossi, Assistant Professor of Information Systems has been recognized by Multimedia Educational Resource for Learning and Online Teaching (MERLOT) for his contributions as a Peer Reviewer last year, and has been invited to join the Business Editorial Board for the 2010-2011 academic year. The MERLOT Business Editorial Board Members are selected based on several criteria: Expertise in the discipline, Excellence in teaching, Experience with technology, and Participation in professional organizations.

Faculty News Faculty Research and Publications Dr. Jerry Agrusa and co-authors published several articles in various tourism and hospitality management journals. Articles include: “Developing niche tourism: A literary festival in Montserrat,” in The Consortium Journal of Hospitality and Tourism; “Cultural Tourism, Camel Wrestling, and the Tourism ‘Bubble’ in Turkey,” published in Anatolia: An International Journal of Tourism and Hospitality Research; “Tourism in Mountain and Remote Regions,” in the Journal of Tourism Challenges and Trends; and “The Role of Family Decision Makers in Festival Tourism,” published in the International Journal of Hospitality Management. Dr. Cheryl Crozier Garcia’s paper, “Teaching Humility to Generation Y: The Master-Disciple Relationship in the University Classroom,” will be published in the Journal of the World Universities Forum.  Dr. Crozier Garcia along with Dr. William Sodeman and Gary Kukac are also currently working on a paper titled, “Socially Responsible Investing and the Rule of St. Benedict.” Dr. Susan Fox-Wolfgramm’s article, “Towards Increasing Business Students’ Confidence in Facing a Confusing Business Environment: A Strategic Management Approach,” was published in the Forum on Public Policy, a journal of the Oxford Round Table. Dr. Thomas Kohler and co-author’s article, “Avatar-based In-

novation: Using Virtual Worlds for Real-world Innovation,” was published in Technovation.  Dr. Brian Kulik and co-author’s article, “More than Lip Service: The Development and Implementation Plan of an Ethics Decision-Making Framework for an Integrated Undergraduate Business Curriculum,” will be published in the Journal of Academic Ethics.  Dr. Mark Lane and co-author’s paper, “Mental Accounting and False Reference Points in Real Estate Investment DecisionMaking,” will be published in the Journal of Behavioral Finance. In this paper, two common errors that investors make when selling real estate investments were examined. The errors are called mental accounting and false reference points. A study was conducted where 533 real estate investors were surveyed and asked a carefully designed set of questions. Lane’s study found that real estate investors behave irrationally. They behave differently when you ask them to consider if they should sell a property when asked about the property by itself versus when the property is part of a portfolio of assets. This is one of the first papers to examine this issue for real estate investors. More faculty publication information can be found online by visiting the HPU College of Business Administration website.

HPU Participates in the First International Economics Camp

Ken Schoolland, Associate Professor of Economics, and fellow economic camp colleagues, addressing the NEU Summer Camp of International Economists.

The first International Economics Camp was held this summer at Northeastern University (NEU) of Shenyang, China. The camp, organized by Li Schoolland, brought together teachers from Hawai’i Pacific University, Santa Clara University in California, Francisco Marroquin University of Guatemala, Zhejiang GongShang University of China, the University of Buckingham in England, and the CATO Institute of Washington D.C. to explore contemporary issues of economics and ethics. From HPU were Ken Schoolland, associate professor of economics, and adjunct professor Jeff Crawford, who specializes in management psychology and business ethics.

Nearly 100 students signed up for the camp, held July 18-25. “This was a remarkable turnout,” said Schoolland, “considering that the students attended eight hours of classes and discussions daily during the first week of their summer break! Only a few students missed any classes, and that was only because of conflicts with other summer programs.” NEU provided facilities and accommodations for all students and faculty while Professor Crawford generously sponsored the travel expenses for most of the faculty. More than 300 economics books in English and Chinese were distributed to the students from a multitude of sources, including a hundred copies of Professor Fred Foldvary’s College

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Faculty News

Students and staff photo of the First International Economics Camp, Summer 2010 held at Northeastern University (NEU) of Shenyang, China.

book in English and a 100 copies of Ken Schoolland’s book in Chinese. The daily program was filled with two large group lectures, two follow-up small group discussion sessions, and four small group lectures with discussions. The students were especially thrilled by the open discussion format, highly unusual in China. Evenings were scheduled with group game contests, debates, documentary films, a talent show, and a closing party celebration. Mornings typically began with swimming at the university pool or Tai Chi in the courtyard. Evenings ended with fabulous dining and exhaustion-induced sleep. From beginning to end, these enthusiastic and brilliant students were eager to practice their English and to engage with their teachers in American-style classes. Two day-time excursions were scheduled to the Forbidden City Palace in Shenyang and museums memorializing the life of General Zhang Xueliang, Ms. Schoolland’s ancestor who founded the university. After the camp, several faculty visited the Yalu

River bordering on North Korea and the historic regions of Dalian, Weihai, Qingdao, and Beijing. The camp was a spectacular success and every effort is being made to continue it on an annual basis. Northeastern University recently affiliated with HPU to establish an exchange program for students and faculty. To this end, Professor Li Kai, Dean of the College of Business at NEU, is engaged in discussions with CBA Dean Dr. Aytun Ozturk. A top-tier university in China, NEU consists of 13 academic schools and the Graduate School, Qinhuangdao Branch, School of Distance Learning, and School of Continuing Education. NEU is the locus of 131 master’s degree programs, 43 doctoral programs, and 51 undergraduate programs in seven key disciplines. It also offers four Chinese National Engineering Technology Research Centers and one laboratory. The Northeast China Center of the China Education and Research Network is housed on the NEU campus.

HPU’s Dr. Susan Fox-Wolfgramm Presents at Oxford Roundtable in England Dr. Susan Fox-Wolfgramm, Professor of Management in the HPU Master of Business Administration degree program, was recently a major presenter at the 20th Anniversary Oxford Roundtable: Two Decades of Academic Discourse, “Ethical Sentiments and the World Financial Crisis.” The Round Table was held at the Harris Manchester College at Oxford University in England. “I walked away from the Roundtable with a multidisciplinary, multicultural, and multigenerational perspective on the global financial crisis,” Fox-Wolfgramm said. “I am already incorporating my enthusiasm from this learning experience in the classroom. It is really fun to become a student again and to continue to learn from others.” Fox-Wolfgramm’s presentation, “Towards Increasing Business Students’ Confidence in Facing a Confusing Business Environment: A Strategic Management Approach,” focused on the application of self-leadership and strategic management concepts to help make sense of the current global financial crisis and its 6

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critical connection with future business professionals’ perceptions of ethical behavior. “I valued and benefited from Dr. Fox-Wolfgramm’s thoughtprovoking presentation,” said Professor Ingrid Stefanovic of the University of Toronto. “Her enthusiasm was infectious and she injected such an important message to the discussions as we all look for ways in which to inspire our students. She was able to remind us that we must find ways in which to show students there are positive ways in which to move forward.” The Oxford Roundtable session hosted 25 scholars and professors from around the world in the areas of economics, accounting, finance, management, ethics, psychology, journalism, and criminal justice. “It was a very unique experience,” Fox-Wolfgramm said. “It was a focused meeting with a small select group of people able to brainstorm on a particular subject from multiple angles, like a ‘think tank.’”

Faculty News Dr. Jerry Agrusa Travels to Abu Dhabi and China

Dr. Jerry Agrusa presented a speech at the 16th Annual Asia Pacific Tourism Association (APTA) conference in Macao, China.

Dr. Jerry Agrusa, Professor of Travel Industry Management was selected to train tourism authority officials in Abu Dhabi, United Arab Emirates. From March 22-28, Agrusa held two separate eight-hour seminars titled “Hotel and Visitor Attractions: Understanding the Product,” and “Characteristics and Complexities of Meetings, Incentives, Conventions and Expositions and How to Provide Business Opportunities to the Market.” The Abu Dhabi Tourism Authority (ADTA) is positioning itself in the United Arab Emirates as a globally recognized, sustainable tourism destination, while enriching the lives of the Abu Dhabi community and visitors. “This is an extraordinary opportunity for HPU and hopefully this exposure will help attract students from the area to come study Tourism in the College of Business Administration at HPU,” Agrusa said. Agrusa returned to Abu Dhabi in June to continue his seminars with ADTA and provided a workshop for the managers of hotels and visitor attractions. Later in the summer, Agrusa traveled to Macao SAR, China to attend the Asia Pacific Tourism Association (APTA) 16th annual conference. While serving as a national representative on APTA’s executive board, Agrusa also participated in the conference by delivering his own presentation. This year’s APTA conference was hosted by the Institute for Tourism Studies (IFT) and the general theme was “Competition and Collaboration between Regional Tourism Destinations.” Agrusa is well regarded for his expertise in research and teaching in the area of hospitality and tourism management. He was awarded the title of “Tourism Expert” for the Asia Productivity Organization (APO), an intergovernmental international organization whose mission is to contribute to the socioeconomic development in the Asia-Pacific region. Through this organi-

zation Agrusa has been consulted by a number of government, university and industry tourism leaders from Taiwan, China, Korea, Mongolia and several other countries in the Asia-Pacific region. Agrusa has been awarded the prestigious Fulbright Senior Specialist Grant. He has published more than 100 research articles and conference papers, and has presented his research in more than 25 different countries. His work has been cited in numerous newspapers and magazines including The Wall Street Journal, The New York Times, and Forbes Magazine.

Dr. Jerry Agrusa was given an award by Chairman of the Board Dr. Sang Taek Lim of Dong-A University for his service as an executive Board Member of APTA and his conference presentation.

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Student Accolades “Light Up the Night” Honors Student Leaders More than 100 HPU student leaders were honored at the second annual Light Up the Night reception at the Hawai‘i Loa campus. Members of the HPU community gathered to celebrate the student leaders who had been nominated by several HPU departments, programs, and student-run organizations. Among the honorees were many students from the College of Business Administration, including Jan “Honza” Hroch, president of the Travel Industry Management Student Organization (TIMSO), who won numerous awards including Registered Independent Organization (RIO) President of the Year and RIO Member of the Year she also contributed greatly in having the TIMSO recognized as the Most Distinguished RIO of the Year. After gathering for a meal on the lawn area near the lanai under a tent adorned with Japanese paper lanterns and tables

illuminated by glowing candle centerpieces, the students were asked to stand and be recognized. In honor of their dedication to making HPU a “brighter place,” each student was given a certificate and T-shirt that read “Light Up the Night 2010.” Keynote speaker Megan Kaptik, director of First-Year Programs, praised the students for their contribution to the HPU community and told them that their time, hard work and devotion made HPU a better place for us all. Students were also recognized for their exemplary services from the Band program, Bookstore, Center for Academic Success, Cheer Teams, Computing Services, Dance Team, Honors Program, Residence Life, Spirit Club; HPU Orientation leaders; and members of HPU’s RIOs. HPU’s Student Government Association (SGA) was recognized for its contributions.

Students in Free Enterprise (SIFE) First Runner-ups in Regionals

SIFE Advisor Ken Schoolland (far left) and SIFE RIO club members, Joanne Badua, James Bancroft, Ken Lin, and Tomoko Furukawa, present Dr. Warren Wee, CBA Associate Dean (third from left), with their First Runner-up regional competition award.

On April 12, 2010, HPU’s Students in Free Enterprise (SIFE) team competed in the Honolulu Regional Competition held at the Hyatt Regency Waikiki. The SIFE USA Program holds an annual series of regional and national competitions that provides a forum for teams to present the results of their projects. Participating students form teams on their university campuses and apply business concepts to develop outreach projects that improve the quality of life and standard of living for people in need. Every active SIFE team has the opportunity to participate in one of these events evaluated by business leaders serving as judges who determine which team’s project achieved the most impact. After months of hard work and preparations, HPU’s SIFE team came in as first runner-ups in the competition. SIFE competitions are challenging, team-oriented events that create a sense of accountability and motivation for teams to continually improve the quality of their projects. SIFE teams create economic opportunities in their communities by organizing out8

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reach projects that focus on: market economics, entrepreneurship, personal finance skills, and business ethics. In addition to the community aspect of the program, SIFE’s leadership and career initiatives create meaningful opportunities for learning and exchange among the participants as well as the placement of students and alumni with companies in search of emerging talent. SIFE is an international non-profit organization designed to inform and empower individuals to reach their full potential through educating them about the principles of free enterprise, and to improve the quality of life for members of the community. SIFE works in partnership with businesses to provide college students the opportunity to develop leadership, teamwork and communication skills through learning, practicing, and teaching the principles of free enterprise. SIFE is active on more than 1,400 university campuses in 48 countries.

Student Accolades/Program News Delta Mu Delta Scholarship - Sarah Foronda On July 1, 2010, Sarah Foronda was one of several students announced to be honored by a scholarship award from the Delta Mu Delta International Honor Society. Each year, scholarship awards are given to outstanding students of business by Delta Mu Delta, an honor society that recognizes and encourages academic excellence of students. Over the years, its scholarship fund has benefited over 860 students with a total greater than $650,000. Along with a certificate displaying her name and designation of 2010 Delta Mu Delta Scholar, Foronda received an award of $1,000 to offset a portion of her educational expenses.

Students enrolled in the business programs at schools where there is a chapter of Delta Mu Delta are eligible to compete in the Society’s annual Scholarship Awards Program. For 2011 the Society presents 25 scholarships and up to 24 honorable mentions totaling $31,000 to outstanding business students across the country. Founded in 1913, Delta Mu Delta is the International Honor Society for business programs accredited by ACBSP at the baccalaureate, graduate and doctoral levels. Becoming a member of Delta Mu Delta is an honor indicative of earnest, intelligent purpose and rewarding achievement.

HPU Students Learn from Local Business Community

MGMT 4001 class photo with Thomas Mellin, Associate Auditor at American Savings Bank.

During the Spring semester, Dr. Susan Fox-Wolfgramm’s MGMT 4001 students were fortunate to meet Thomas Mellin, Associate Auditor at American Savings Bank, who received his BSBA in Marketing and International Business in 2005 and a MBA in Finance 2008 from the College of Business Administration at HPU. Beth Whitehead, Executive Vice President and Chief Administrative Officer of American Savings Bank, also attended the session.

Mellin shared career tips with the business seniors, as well as ideas related to career progression and his auditor job at American Savings Bank. Whitehead discussed the current “Performance Improvement Project” going on at American Savings Bank and how the bank engages in strategic planning and its formula for success. Students learned about the importance of planning, implementing, evaluating and controlling both personal and professional performance. College

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Program News Hawaiian Telcom Company Visit On April 30, 2010, MGMT 4001 went on a field trip to Hawaiian Telcom. Paul Stroup, Training Specialist, took the class on a tour of the entire building to see its inner workings, including its state-of-the-art network operations and customer service centers, as well as massive rooms filled with cable and fiber optics. They even met an alumnus of HPU working at Hawaiian Telcom. Students learned that even though the company is emerging from bankruptcy later this year, Hawaiian Telcom was still voted as one of the “Best Places to Work” in Hawaii for 2010. The company is engaged in extensive restructuring activities for strategic growth in the telecommunications industry.

MBA Students Exchange Views with Professionals

MBA students participating in the MKTG 6410 – Advertising Management (now called Marketing Promotion) course enjoyed a unique opportunity to meet and exchange information with local and international marketing industry professionals during the Spring 2010 semester. The last week of class Anne Murata, Director of Marketing and Business Development for the Pacific Aviation Museum at Pearl Harbor, welcomed the students to the museum, and told them of the history and strategic initiatives behind its marketing. Students also were hosted by principals of Anthology Marketing Group, Honolulu’s largest integrated marketing firm with divisions offering services in advertising, public relations, market research, and electronic media. David Wilson, CEO of the parent firm, welcomed the MBA students and facilitated a lively discussion that also included key executives from the advertising creative department, tourism industry department, and electronic communication department. Mark Jackson, former CFO of Saatchi & Saatchi New York, an internationally renowned marketing communication agency 10

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and EMI Music, met with the group in the classroom, discussing challenges of managing and directing financial profitability and operations for marketing service companies. Alan Harris, past chief marketing officer, and Jeff Boromisa, former senior vice president and chief financial officer of Kellogg Company, also visited to discuss the current structure and strategic direction of major advertising and promotional campaigns in major corporations. The objectives of the course, taught by Dr. Penny Pence Smith, include learning to plan and manage promotional or integrated marketing communication programs and organizations, including corporate or institutional marketing communication departments, and service organizations such advertising, PR and marketing agencies. Marketing Promotion includes all aspects of advertising, PR, direct marketing, social networking and more. In the fall, this course, which is offered as an elective for MBA students, will also have an undergraduate version introduced, offering students the opportunity to begin to think strategically about this important aspect of the marketing mix.

Program News HPU Students Consult Small Businesses Last spring, HPU instructor Bob Sigall’s Management 6230/3230 course helped students gain real-world experience by consulting local businesses including Jimmy Buffett’s Margaretville restaurant in Waikiki, and Mountain Apple Company, Hawaii’s largest record company. “I [used] real Hawaii companies and nonprofits that have problems and challenges,” said Sigall. He has been bringing in two or three companies and nonprofit organizations to his classes each semester, where the students serve as business consultants performing research and writing promotional and strategic plans. First the students went on a company visit and met with the managers at Jimmy Buffett’s to learn about the company’s needs and concerns. Their next step was to conduct research, for which the students interviewed over 300 guests and asked various questions pertaining to the restaurant. After the students had a few weeks to analyze the research, with their gained consumerinsight, the consulting teams designed and wrote strategic plans to be presented to the business managers. At the final presentation to Jimmy Buffett’s management, the students explained their findings and ideas for improvements to the GM and her two top managers. Also in attendance were three staff members from Outrigger Hotels, who all thought the students’ ideas were excellent. At the end of the presentation, the class and managers sang “Margaritaville,” accompanied by an instructor on ukulele. Outrigger Hotels then treated the class to dinner at the restaurant. “It was extremely helpful. They really touched on a lot of aspects that we as a management team have been talking about and put new light to it and new approaches that we didn’t see as a team,” said sales coordinator Randy Caleskie, about the

student’s research and presentations. The project also included the students’ creation of new marketing materials ranging from promotional fliers, signs, ads, coupons, brochures, and press releases. Furthermore, last semester was the first time Sigall’s class ventured into the realm of video. Each student had to create at least two YouTube videos for the restaurant or adjoining Surfing Museum. Some of the top ideas that impressed the business were: four custom-designed drinks to serve on the Lanai, including a “Lanai Tai,” along with a “Things to Do in Waikiki” souvenir placemat, and a guest feedback card that had a tear-off postcard of Jimmy Buffet attached. The idea to arrange the lanai into eight areas, with each area representing a major Hawaiian island, was also well-received. Jimmy Buffett’s staff also learned a lot from the HPU students on how to improve their website. After taking a look at the company website, students found that the word “Waikiki” was not one of their key words and then created lists of keywords and phrases they felt needed to be associated to the site. “The students have a fresh pair of eyes; they have a distance from the business,” Sigall said. “They are aware of their generation and they’re familiar with the web. The people in the business community grew up without computers, so students have a lot of input.” Bob Sigall has been teaching in the College of Business since 1998 and his classes have helped over more than local companies and nonprofits. “It’s a win-win-win situation. The companies get fresh ideas for their issues and challenges. The students get to help real-world companies and build a portfolio of materials they can show to job interviewers,” said Sigall, who offered a similar course, Marketing 6500, in Summer II.

Some of the business companies HPU students have written marketing plans for include: Waikiki Beach Walk retail stores Zippy’s Maui Brand Sugar (A&B) Mountain Apple Co. Jimmy Buffett’s Restaurant Island Divers Pacific Edge magazine Wahoo’s Fish Tacos Hawaii Self Storage

Fisher Hawaii Wyland Galleries Vera Wang Boutique Natsunoya Tea House Windward Mall Hawaii Business magazine Kreative Kama’aina Hawaiian Islander Arena Football

Some of the nonprofits HPU students have written marketing plans for include: Waikiki Aquarium The Girl Scouts Visitor Aloha Society Read Aloud America St. Andrew’s Cathedral

Muscular Dystrophy Association HPU Athletics Hawaii Theatre Junior Achievement

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Program News MBA Students Explore Global Opportunities with Local Businesses Hawai‘i Pacific University (HPU) students in the Master of Business Administration (MBA) Program’s MGMT 6920 Global Trade seminar worked with companies throughout the spring 2010 semester.  During the final meeting of the class, student groups made executive presentations to company representatives on strategies for expanding into new international markets. Participating companies included: Oils of Aloha, Raven CJ Little, Hawaiian Island Shine, The Aloha Tree, Central Planet Repair, Downes Grounds, Wrist Widget, Deep Ocean Enterprises, Lion’s Gate Farms, Hawai‘i Business Group, Arturo’s Hot Sauce, and Hapa Hale International. The students formed consulting teams to strategically analyze the international markets and developed an entry plan that best suited the companies’ products and goals.  The teams prepared multimedia presentations and supplied the representatives with a final briefing memorandum. The Oils of Aloha consulting team suggested expanding to Australia, while the Aloha Tree team planned to take a product to Japan. The teams explained why it was in the best interest of the company to export to the particular country selected, shared recommended distribution information, provided cost analysis, discussed potential challenges that could be faced, and more.

“It was a challenging course for me, but I learned a lot and will always keep that knowledge with me,” said Michiko Sawai, student in the MBA Global Trade Course. After working with the students throughout the semester, a majority of the participating companies expressed interest in awarding internships to the students on the Global Trade course teams.  The success of the course has also intrigued other local companies to participate in the fall 2010. “This exercise is so successful that we already have a waiting list of companies that wish to partner with the Global Trade course in the future,” said David Day, adjunct professor in the MBA program. College of Business Dean Aytun Ozturk, who led a faculty group that created the MBA seminars in 2008, commented that this course is the perfect precursor to the capstone courses. “Our MBA program provides the full circle of learning integrated with application of knowledge and skills students acquire in their courses. The Global Trade course is one of the many courses in the MBA program where students are asked to step outside of their comfort zone.” For more information on HPU’s MBA Program, contact Michelle Alarcon at 808-687-7049.

MBA Students, Alumni, and Professors Attend SBA 2010 Awards Luncheon

MBA Director Michelle Alarcon converses with HPU MBA students at the 23rd Annual Statewide SBA Small Business Awards Luncheon on April 30, 2010, at the Hilton Hawaiian Village.

By: Loryn Guiffré (MBA ’10) MBA Club Hawaii students and Hawai’i Pacific University faculty recently attended the 23rd Annual Statewide Small Business Awards Luncheon on April 30 at the Hilton Hawaiian Village, where small business leaders from across the state were honored. In an effort to connect HPU business students with Hawaii’s business community, Dan Flood, Military Campus Programs Professor of Marketing and Management, and Michelle Alarcon, Director of MBA and EMBA programs and Professor of Management, helped to arrange for MBA Club Hawaii to be a part of the event. Each year, the Small Business Administration honors outstanding business owners, entrepreneurs, advocates, and business leaders who demonstrate the qualities, skills, and perfor12

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mance to place them as leaders in their respective industries. At the luncheon, 28 small business owners or advocates were honored, and HPU MBA students were able to hear inspiring small business success stories throughout the event and network with business people from around the state. “It was a great opportunity to make some connections and meet Hawaii’s business owners,” said Mallory Follmer, an HPU MBA student who graduated in the May 2010 commencement ceremony. “The success achieved by the small business owners is really inspiring for business students like me—especially those of us who are thinking about starting our own business someday.” One of the 28 award recipients this year was HPU’s very own adjunct professor of Management, Joy Barua, who was honored for his work with Honolulu Community Action Program Inc. and his previous endeavors in helping with the start up and sustainability of minority and immigrant microenterprises. The MBA Club Hawaii is a student-run organization that offers small business consulting free of charge for small businesses in Hawaii. It is the goal of MBA Club Hawaii to create a networking platform among HPU business students and to connect club members with the local business community. The club also organizes guest speakers, workshops, and volunteer opportunities. Students pursuing their MBA degree at Hawai’i Pacific University or those who have an interest in business are encouraged to join MBA Club Hawaii to meet other students with similar interests, extend their network and expand their business knowledge and experience. Visit www.mbaclubhawaii.com for more information.

Program News MBA Korea Development Institute Program’s Corporate Field Trip to California

An integral part of the MBA Program at HPU is to provide experiential education for students. In May, MBA student Ju Yong Kim and MBA Director Michelle Alarcon visited three major companies in San Francisco and Los Angeles. The first company they explored was Plug and Play Tech Center located in Sunnyvale, 40 miles south of San Francisco. Plug and Play is a community where over 280 start-up high-tech companies work closely together to build great companies from dreams and ideas. Saeed Amidi, founder, president and CEO of Plug and Play Tech Center shared with the HPU team his vision and commitment to innovation and high-technology. They were then taken on a tour of the corporate facilities and met with Ms. Candace Denton, Corporate Development Manager, who provided outstanding information and materials on the financial and business operations of the company. Avis-Budget Group, operating two of the most recognized brands in the global vehicle rental industry with revenues of nearly $4 billion in 2008, hosted the MBA team for a full day of educational tour and management meetings. Mr. Anthony Casper, senior executive management, generously took time out

to explain the company operations, financials, marketing, budgets, and human resource culture and Avis’ dedication to quality. The team then toured various Northern California locations where they met with the AVIS management team and observed the company’s impressive quality operation. In Los Angeles, the group was privileged to visit with senior executives and management of the Fox Entertainment Group including Jocelyn Williams, vice-president, Finance of FX & Fox Movie Channel, Ron Taylor, vice-president, Diverse Programming, and Sandra Ortiz, senior vice-president of Business Affairs. The team was inspired by the valuable insight on some of the most unique details of the company’s operations and competitive strategies in the entertainment industry. The MBA program involves many initiatives such as these corporate visits, to connect students with businesses locally and globally. HPU is dedicated in providing quality MBA education enriched with experiences to address the needs, interests, and demands of business students who aspire to be future business leaders.

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Program News Executive MBA Students Learn About Importing Coconut Banks and Explore New Aisles of Color in Target Stores

Guest presenter, Jeff Swartz, CEO of The Islander Group (far right), drinks coconut water with suppliers in Cebu.

Executive MBA students in Dr. Penny Pence Smith’s Marketing 6000 class were given a guided tour of the coconut shell gift “factories” in the jungles of the Philippines by Jeff Swartz, CEO of The Islander Group, Hawaii’s largest distributor of tourism gifts and paper goods. Swartz showed students the supply chain process from the initial carving of coconut banks, hula wear and so on to importing and warehousing them to finding a shelf space for them in Hawaii stores such as Wal-Mart, ABC Stores and Target. He discussed the challenges and realities, financial aspects and sales issues for working with retail outlets and managing a profitable warehousing operation. The Islander Group manufactures and distributes their own, and other companies, paper goods (books, calendars, postcards. etc.), tourism products (towels, coolers, sun products, etc.), Hawaiian toiletries and other gift items. The Islander Group is also the parent company for Hawaii’s only magazine distribution outlet. On the heels of the EMBA 111 foray into exotic product distribution, Target Stores’ Kristina Boran, Target Hawaii’s human resources business partner, facilitated a marketing presentation via web from Target CEO Gregg Steinhafel, Executive Vice President of Merchandising Katherine Tesija, and Executive Vice President and Chief Marketing Officer Michael Francis. Students learned about Target’s latest strategic plans for store remodels, 14

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new product category offerings and how merchandising with color and texture improves customer retention and satisfaction. The EMBA lll cohort began its 18-month curriculum in September 2009 and will graduate in May 2011. Each month a new course is taught on Friday evenings and Saturdays.

Kristina Boran, Target Hawaii’s human resources business partner.

Program News Hawai’i Pacific University’s 2010 Contemporary Issues Forum

Stanford S. Carr President, Stanford Carr Development LLC

On Aug. 4, 2010, HPU held its 7th Annual Contemporary Issues Forum at Morton’s Steak House. The event, especially tailored for Executive MBA (EMBA) students, included current executive students and alumni of HPU’s EMBA program, also formerly known as the Weekend Master of Business Administration for Business Professionals (WMBA). Alumni and EMBA students were able to interact and network with members of the HPU community and EMBA faculty members. Real estate developer, Stanford Carr of Stanford Carr Development, LLC was the guest speaker for the 2010 Contemporary Issues Forum. The discussion of contemporary issues kept

the executives and faculty up to date on current issues relevant to the business economy and its future outlook. Born and raised on the island of Maui, Carr sharpened his skills and developed his vision of island communities inspired by the cultural diversity and physical beauty of Hawai`i. His passion for excellence in architectural design and quality can be found throughout the islands. Carr’s award-winning homes in the island communities of O‘ahu, Maui and the Big Island garnered 11 Western National Awards and 60 local Building Industry Association Awards, including four Grand Champion Awards and seven Best in Show Neighbor Island Awards. As an acknowledged industry leader, Stanford Carr Development has created distinctive and successful communities through innovative site planning, diversity in architectural design and product types, environmental sensitivity, and the use of cuttingedge technology and building materials. Being one of the most dynamic real estate developers in Hawai`i today, it is essential for Carr to be aware of current issues facing businesses. Always mindful of the needs of the community as well as the real estate market, Carr’s master-planned communities include residential and commercial components as well as community parks and recreation areas. Most recently, he was appointed interim management officer to head resort operations at Kuilima for the future dispensation of the Turtle Bay property. Carr was selected by the lenders, not only for his experience in creating planned communities that include preserving the past as well as planning for the future, his extensive knowledge in the often confusing areas of entitlements and zoning, and his excellent relationships at civil and state levels—but also for his sensitivity to cultural and environmental issues as well as his ability to communicate and bring those from various sectors together. Giving back to the community is also a core value of Carr’s corporate philosophy. Currently he is involved as a Trustee of the University of Hawaii Foundation and Rehab Hospital of the Pacific Foundation, Board of Directors for Enterprise Honolulu, Hawaii Theatre for Youth and Youth at Risk, and Hawaii Council for Economic Education. Carr is also a member of the Building Industry Association of Hawaii.

About the Executive MBA Program HPU’s Executive MBA Program is recognized as a model for group-oriented learning that engages students in projects that hone leadership, communication, and collaborative skills. Whether conducting e-meetings from the home or office, or cooperating on team projects, Executive MBA students constantly rely upon one another’s strengths as a means for achieving success. Relationships formed at the beginning of the program become a powerful aid in completing assignments and projects. Executive MBA cohorts form into a network of friends and business contacts that continue long after graduation. Alumni are frequently invited back to campus for special events and academic

receptions. Alumni also maintain significant connections to HPU by helping educate new MBA classes about the program. Because of its convenient location in downtown Honolulu, Hawai‘i Pacific University attracts prominent business and government leaders to speak at forums and lectures. The Executive MBA program will often invite special guests to share their expertise and insights with the class. Topics for the Distinguished Speaker Series will normally include innovation, government policy, leadership, and technology. Site visits to companies and government facilities may also be scheduled in conjunction with guest speakers. College

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Program News 2010 EMBA Contemporary Issues Forum

Dr. Aytun Ozturk, Dean of the College of Business Administration with 2010 Contemporary Issues Forum Speaker Stanford S. Carr.

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Dean Ozturk, Dr. Lawrence K.W. Tseu, Honolulu dentist and philanthropist; Dr. Leinaala Ahu Isa, assistant professor of management; and Stanford S. Carr.

Events Students in Free Enterprise at HPU Making a Difference in the Community Hawai‘i Pacific University Students in Free Enterprise (SIFE) hosted a Self-Leadership Seminar at the HPU downtown campus this past spring. The seminar aimed to educate students about managing themselves in order to be effective leaders and team members. The leadership seminars were viewed as an important part of preparing college students for the challenges that lie ahead. Dr. Linda Wheeler, field service director for Secondary Education in the HPU School of Education, and Garrett Wheeler, financial representative of Guardian Life Insurance Company of America, spoke on self, time and money management. SIFE also hosted a financial credit seminar at the Hukilau restaurant in downtown Honolulu. The ongoing SIFE project hosted more than 50 students, community members, and local

business members. John Nabers of Consumer Credit Counseling Service of Hawai‘i, a nonprofit community service organization, was the guest speaker. Nabers addressed various topics including how to prevent identity theft, credit scores, personal budgeting tips, responsible debt management and more. “In this economic downturn, we strongly believe our mission is to empower our community through financial education,” said Tomoko Furukawa, project leader of the credit seminar. “SIFE is a professional student organization with the passion, manpower and will to make a difference and help the community to become a better place for all.” For more information or to sponsor a SIFE seminar, contact Furukawa at tfurukaw@campus.hpu.edu.

Dr. Linda Wheeler with Tomoko Furukawa from SIFE at the self leadership seminar.

TIM Special Event HPU’s Travel Industry Management (TIM) program annually coordinates an event to connect its students with industry professionals from the local community. This year’s event was held at the Pacific Club and in attendance were many guests from the hospitality and travel industries. Michael Rock, general manager

of the Waikiki Edition was also present to speak to the students and guests. TIM students gained valuable insight and advice from Rock and business professionals that attended the special event.

HPU’s Travel Industry Management (TIM) group photo on the beautiful lawn of the Pacific Club. College

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Events IT Governance Elite Come to Hawai‘i Pacific University The top minds of in the field of information technology (IT) governance came to Hawai’i Pacific University (HPU) to discuss techniques, methodology and management. The event was open to the public and featured prominent guest speaker, Steve Romero, who has traveled all around the world to further educate on IT governance best practices. During the morning session, Romero spoke on IT governance and process management. After a networking lunch downtown at the Hawai’i State Art Museum (HiSAM), the afternoon featured a question and answer session with the following panelists: • Derek Baughman - Bank of Hawai‘i, CIO • Rosemary Peh - Kamehameha Schools Bishop Estate, Chief IT Architect • Eric Fleckles - Goodsill, Anderson, Quinn, and Stifel, CIO Guest Speaker Bio Steve Romero is the IT Governance Evangelist at CA Technologies, Inc. His mission is to help enterprises realize the full potential of their IT investments for strategic and competitive advantage. In this capacity, he acts as a strong advocate for the customer, speaking around the world to users, prospective clients, industry organizations and IT luminaries to identify and communicate IT governance best practices. Romero is an innovative, passionate IT professional with over 30 years experience working in almost every area of IT. For the past 15 years his career has focused on helping large enterprises transform their IT organizations from cost centers to strategic assets. Steve is a recognized expert in IT Governance, Project and Portfolio Management (PPM), and business process management. He is a Certified Project Management Professional, a Certified Information Systems Security Professional, ITIL Foundation Certified, a Certified Process Master, and a Certified Computer Professional. Romero’s extensive technical and IT leadership background started in the U.S. Navy before joining Pacific Bell where he founded numerous ground-breaking governance processes. He then joined Pacific Technology Consulting to establish and lead its Technology Project Management consulting practice. Romero worked at Charles Schwab and the California State Automobile Association where he resumed leading the establishment of formal process management and IT Governance processes. Panel Bios Derek A. Baughman is a Senior Executive Vice President and the Chief Information Officer at Bank of Hawaii. Baughman has overall responsibility for management of the company’s technology departments and oversees all technology operations, projects and services throughout the bank, including technology strategic planning. He has more than 22 years of experience in technology management; system and network architecture design; project management; and software development, testing and implemen-

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tation. He joined Bank of Hawaii in 1995 as an information technology process manager and has held progressively responsible leadership positions within the company’s technology areas. He serves on the board of directors for Christian Academy & New Hope Christian School. Baughman has a Bachelor of Science degree in Business Administration and an MBA from Hawai’i Pacific University. Eric Fleckles is a veteran of more than 15 years in the technology field. He has been with Goodsill Anderson Quinn & Stifel, LLP, one of Hawaii’s oldest and largest law firms, since 1999. As Goodsill’s CIO, Eric is responsible for all of the firm’s information technology and security, information life cycle management, and knowledge management initiatives. He also provides the firm expertise concerning the technological aspects of electronic discovery issues and computer forensics, and consults for the firm on client matters. Prior to joining Goodsill, Eric was the principal of Digital Medicine, a healthcare technology consulting company, where among other things he designed an innovative prototype of an electronic patient care data collection system. Mr. Fleckles has a B.S. in Computer Science, and an M.S. in Information Systems specializing in telecommunications security. He is also a Microsoft Certified Systems Engineer (MCSE). Rosemary Peh is a global IT expert with over 20 years of experience. This includes a wide area of technology systems inclusive of Enterprise Architecture, IT Governance, Strategy, Technology Delivery and Management. Areas of expertise have involved multiple industries, including Agriculture, Healthcare, Multimedia/Advertising, Retail, Manufacturing, Food Services, Hospitality, Entertainment, and now Education/Endowment. Having graduated with a B.S. in Computer Science and an M.S. in Information Systems Management from Hawai’i Pacific University, Rosemary is constantly looking for new ways to introduce standards and processes that will improve IT-Business collaboration, build high performing teams, and provide an overall greater value of the alignment and use of technology in organizations. The event was co-sponsored by the Project Management Club at Hawai’i Pacific University, the HPU College of Business Administration, and the PMI Honolulu Chapter. The Project Management Club is a student run organization that offers networking opportunities for students with the local IT/IS community and promotes project management knowledge. The club also organizes events for professional development and offers project management volunteers for local businesses and organizations. The club offers students with similar interests to extend their network, knowledge and experience.

Events HPU Hosts International Forum: A New Approach to United States Interests in the Caucasus and Central Asia (NAUSICAA) Hawai‘i Pacific University, along with the Asia Pacific Center for Security Studies (APCSS), and the U.S. and Caucasus Association (USCA) co-sponsored the forum “A New Approach to United States Interests in the Caucasus and Central Asia (NAUSICCA).” NAUSICCA is part of a nationwide dialogue on U.S. foreign policy, which offers an opportunity to explore: Rose/ Orange/Tulip revolutions, the U.S. role in Caucasus-Central Asia, and Security of the Euro-Atlantic community and NATO expansion. The NAUSICCA forum, as a part of USCA’s Public Diplomacy Program, encourages civic participation and brings awareness of the Caucasus and Central Asia regions. Concentrating on U.S. foreign policy, the forum seeks to fill the gap in general understanding of the region by hosting international conferences and a debate series on issues of global significance.

At the second annual forum, international experts discussed developments and the role of the U.S. in the Caucasus and Central Asia in the aftermath of the “Color Revolutions” in Ukraine, Georgia, and Kyrgyzstan. Dr. Rouben Azizian of the Asia Pacific Center for Security Studies (APCSS) spoke on the “Crisis in Kyrgyzstan and the Politics of Central Asia,” while Shota Mkheidze of the U.S. and Caucasus Association, addressed the topic “The Rose Revolution of Georgia and Prospects for Stability and NATO Expansion.” The discussions were followed by an extended question and answer period presided by HPU moderator Ken Schoolland, associate professor of economics. USCA is an independent American, nonpartisan 501(c)3 tax exempt organization, dedicated to promoting democracy and free market economics in the Caucasus region.

HPU Co-sponsors Human Action for Prosperity and Progress for You (HAPPY) Hawai‘i Pacific University, recently teamed up with the Grassroot Institute of Hawaii (GRIH), a nonprofit free market think tank that seeks to educate and inform Hawaii’s policymakers, news media and the general public through research papers, policy briefings, commentaries and conferences. HPU co-hosted discussions for the Human Action for Prosperity and Progress for You (HAPPY) luncheons along with sponsors Hawai‘i Reporter, Small Business Hawai‘i, and Charley’s Taxi. One of the events, held on May 18, 2010 at the Pacific Club, was a discussion led by Dr. Samuel Staley on “China: Building Public Infrastructure without Tax Money (Water, Sewage, Road).” Staley is a Robert W. Galvin Fellow and director of urban and land-use policy at Reason Foundation, a nonprofit think tank advancing free minds and free markets. He also directs the Reason Foundation’s China Mobility Project, supervising research contracts and projects in Chongqing, Xi’an, and Beijing. HPU was also honored to have Staley at an HPU Faculty Forum on May 20 to further discuss the topic. Dr. Staley speaks regularly throughout the U.S. and abroad,

giving speeches on urban and transportation policy, testifying before federal and state legislative committees, and providing expert perspective to the news media. He contributes regularly to Reason Foundation’s “Out of Control Policy Blog” and “Interchange,” a blog hosted by the professional planning web portal Planetizen.com. Staley received his B.A. in Economics and Public Policy from Colby College, M.S. in Social and Applied Economics from Wright State University, and Ph.D. in Public Administration, with concentrations in urban planning and public finance from Ohio State University. A second event was held on June 29, 2010, on the “Impact of Hawaii Land Use Laws and Practices on People, Businesses and Government.” A panel discussion was led by Randal O’Toole, Senior Fellow, Cato Institute, and included panelist David Callies, professor of law, and Tom Dinell, professor emeritus from University of Hawaii, Manoa. For more information on events go online: College of Business Administration Events Calendar.

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Alumni News

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Alumni News & Accolades Hesham Al-Emadi, manager of administration at a major real estate company in the Kingdom of Bahrain, debuted as an author with his thrilling fantasy novel, “The Savior’s Threshold: The Chronicles of Dourren: Book One.” Raised in the Kingdom of Bahrain, Al-Emadi earned his bachelor’s degree in business administration from Hawai‘i Pacific University, where the challenges of his English composition courses as well as the continuous encouragement of his professors greatly influenced his writing. Loryn Guiffré has been named head of product marketing at CBI Polymers. Guiffré earned her MBA degree in spring 2010 from Hawai‘i Pacific University while working as a freelance marketing consultant. Pacific Business News “FORTY UNDER 40” awards program honored 40 of Hawaii’s best and brightest young businessmen and businesswomen. This year’s class of 2010 proudly includes two of HPU’s Alumni. Born in American Samoa and part of a family of 10 children growing up in Honolulu’s public housing, Tofi Mika, Jr. has dedicated his efforts to helping his community and at-risk youth. Within the past three years he co-founded Hope Through Music, teaching music to at-risk youth in Kuhio Park Terrace and Kalihi Valley Housing (he is a singer with the group “Disguyz”); helped the Honolulu Tofi Mika, Jr., EcoRotary Club construct a vocational training nomic Development facility and do other community developAnalyst, City & ment in the Philippines; organized fundraisCounty of Honolulu, Office of the ing efforts for the victims of the Samoa Mayor tsunamis; and organized a Cambodian Marathon for Orphaned Children, traveling twice to Cambodia to work with orphans. Mika earned a bachelor’s degree in political science at Hawai‘i Pacific University and is pursuing a joint MBA and a degree in organization change and development at HPU.

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A dedicated community volunteer, Christopher Wong works with organizations as diverse as Hawai‘i Special Olympics, Unity House, Hawai‘i Foodbank and Kalihi Weed and Seed. He also sits on the Hawai‘i State Commission for National and Community Service, offering his nonprofit expertise as federal funds are allocated among local AmeriCorps programs. The Kamehameha Schools graduate earned a bachelor’s degree in business administration and an MBA at Hawai‘i Pacific University.

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Alejandro Moxey was recently appointed e-commerce senior manager of Marriott Resorts Hawai‘i. Based in Honolulu, Moxey is responsible for managing relationships with online travel companies, as well as overseeing online advertising campaigns, search engine optimization and consumer media for Marriott.com and MarriottHawaii.com. Prior to joining Marriott, Moxey served Alejandro Moxey as a market manager for Expedia in both Hawai‘i and Fort Lauderdale, FL. He also previously worked for Ole Tours Hawai‘i, which caters to Spanish and Portuguese-speaking visitors. Originally from Buenos Aires, Argentina, Moxey moved to Hawai‘i in 1998 to attend Hawai‘i Pacific University, where he earned a Bachelor of Science degree in Business Administration. In his leisure time, he enjoys surfing and outrigger canoe paddling and is a member of the Waikiki Beach Boys Outrigger Canoe Club. Huiping Yan was promoted to Chief Financial Officer of Home Inns & Hotels Management Inc. Yan, a corporate finance and accounting industry veteran, joined Home Inns, a leading economy hotel chain in China, in July of 2009 after 11 years of serving in a number of key roles at General Electric Company (GE) in both the United States and Asia. Yan graduated with a bachelor’s degree in business administration with an accounting major from Hawai‘i Pacific University in 1991. Yan also graduated from the GE Experienced Finance Leadership Program and is a U.S. Certified Public Accountant. Upon Yan’s promotion, Home Inns’ Chief Executive Officer, Mr. David Sun commented, “The experience that Huiping has brought from her time in large and complex corporate environments has already proven a great fit for Home Inns, and as we build on our solid foundation and prepare ourselves to advance to the next level she is the ideal choice for our company’s CFO. “We are very excited to promote an executive of such high caliber to our senior management team.” Raymond Donato joined JW Marriott Ihilani Resort & Spa at Ko Olina as its new Catering Sales Manager. With a total of 21 years of hospitality experience, Donato previously served as the Food and Beverage Manager at Marriott’s Ko Olina Beach Club for nine years. In 2007, he was recognized as an honoree of the prestigious JW Award of Excellence from Marriott International. Donato attended Leeward Community College and Hawai‘i Pacific University where he received his degree in accounting. “Raymond’s enthusiasm and knowledge of Hawai‘i events and weddings make him a natural to lead our wedding services,” said Dan Banchiu, general manager of JW Marriott Ihilani Resort & Spa. “He is already making great connections with brides and grooms.”

Alumni News Mike Wolfgang was appointed director of graphic services by Securian Financial Group. His responsibilities include providing overall leadership and business development for Securian’s internal graphic services print and fulfillment operations and for Lafayette Litho, a subsidiary of Securian Financial Group. Lafayette Litho is a full-service electronic publishing and printing company founded

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in 1988 by Securian Financial Group. It is an award-winning full-service printer that provides pre-media, printing, bindery, and fulfillment services from its headquarters in St. Paul to a variety of clients in the Twin Cities metro area. Wolfgang, who lives in Minneapolis, MN, earned a bachelor’s degree in Human Resource Management from Hawai‘i Pacific University in 1998. Prior to his appointment at Securian, Wolfgang was director of digital print systems at CGS Publishing Technologies International in Minneapolis, MN.

Mike Wolfgang

Paul C.T. Loo Distinguished Alumni Awards Hawai‘i Pacific University recognized three exceptional alumni for their accomplishments at the 10th annual Paul C.T. Loo Distinguished Alumni Awards on April 30, 2010 at the Waialae Country Club. The ceremony, named in recognition of Paul C.T. Loo, one of the founders of the University, honors HPU graduates in three categories: Young Alumni Award, for serving as an outstanding role model for future alumni; the Professional Achievement Award, for distinguished career accomplishments; and the Alumni Service Award, for outstanding service to HPU and the community. Naomi Hazelton Giambrone, Master of Arts in Communication 2005, received the Young Alumni Award. Giambrone, co-owner of Element Media, Inc. credits her education and the mentorship she received at HPU for the confidence to launch Pacific Edge Magazine. Giambrone often returns to the classroom to lecture and mentor students about journalism and entrepreneurship. The Professional Achievement Award was awarded to Gail

Lerch, executive vice president of Human Resources and Organizational Effectiveness for Hawai‘i Pacific Health. Lerch received her Master of Business Administration from HPU in 1988, and has more than 20 years of experience in clinical nursing and executive leadership roles. She currently oversees more than 5,500 employees on three islands, four hospitals, 16 clinics, and a corporate office of 400 staff members. Lerch is also a member of the HPU President’s Fund, the Statewide Nursing Capacity Taskforce, and various other human resources and healthcare organizations. Sharon Gavin, Bachelor of Arts in Human Services 1990, received the Alumni Service Award. In 1980, Gavin joined the U.S. Navy to serve her country, and said she felt a strong sense of duty to serve her country again. She was the internal communications manager with Pacific Gas and Electric (PG&E), but left her position this year to spend a year fighting poverty with AmeriCorps Volunteers in Service to America. Congratulations to the recipients of the 2010 Distinguished Alumni awards!

Alumni Spotlight: HPU Graduate Hired to Recruit in Europe Hawai’i Pacific University graduate Anja Frommelt has been hired as Associate Director of International Admissions. Frommelt will provide leadership and direction for the recruitment, admission, and enrollment of students from central and southern Europe. Frommelt received a Diploma in Business from Berlin School of Economics (one of HPU´s partner schools in Germany) in Anja Frommelt 2004 where she also worked part-time as an International Student Advisor. She came to HPU as a Fulbright scholar and earned a Master of Business Administration (MBA) in 2005.

Before coming to work for HPU, Frommelt worked as a freelance consultant and project manager in the global marketing department for Bayer Schering Pharma, one of the major global pharmaceutical companies, based in Germany. In addition, she has over 10 years of international marketing and management experience from the corporate banking industry in Germany, USA and Japan. “I am looking forward to joining HPU´s International staff, and I will continue building strong relationships with partner institutions, but also expanding HPU´s recruiting activities to more countries in central and southern Europe,” said Frommelt. “I am excited to provide European students with the chance to study in an international environment, in a different educational system and to grow personally and intellectually.”

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HPU

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Faculty, students, and staff at HPU are frequently called upon by news media to serve as experts and to provide insight on current issues. The following is a list of print, broadcast, and online media featuring our experts. eTurboNews.com May 9, 2010 “Integrating Sustainability and Hawaiian Culture into the Tourism Experience of the Hawaiian Islands” Featuring: An article edited from a research paper published Dr. Jerome Agrusa, professor of Travel Industry Management. Hawai‘i Business Magazine (HBM) July 2010 Featuring: HPU’s Executive MBA program, an interview discussion with Dr. U. Aytun Ozturk, Dean of the College of Business Administration, and Executive MBA Sarah Espino, owner and operator of five IHOP restaurants in Hawai‘i. Honolulu Star-Advertiser August 21, 2010 “Jobless Rate Unchanged” Featuring: Dr. Leroy Laney, professor of Finance and Economics. Maui News August 24, 2010 “Front Street’s Halloween Benefits Studied” Featuring: Article on the tourism effect of a Halloween event based on the study by Agrusa.

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Maui News September 3, 2010 “Economies improving, but recovery is fragile” Featuring: Laney’s economic forecast for the island of Maui presented at the 36th annual First Hawaiian Bank Economic Outlook Forum. Pacific Business News March 19, 2010 CFO of the Year – Nonprofit 501(c)(3), Public Agency “Kenneth Uemura guides HPU to good financial health” Featuring: Hawai‘i Pacific University and Kenneth T. Uemura, Vice President and Chief Financial Officer Pacific Business News August 13, 2010 In My Opinion “Nonprofits must think and act as if they were for-profit” Featuring: Hawai‘i Pacific University and Kenneth T. Uemura, Vice President and Chief Financial Officer SmartMoney.com July 15, 2010 “The Psychology of Real Estate” Featuring: Dr. Mark Lane’s research with Dr. Mike Seiler of Old Dominion University discussed the psychological impact on real estate.

HPU Happenings Miss North Shore Jalee Fuselier, HPU graduate, was named Miss Hawaii June 12 at the 2010 Miss Hawaii Scholarship Pageant. After her year of serving as Miss Hawaii, she will return to HPU to pursue a master’s degree in Social Work. Fuselier was a Presidential Scholar as an undergraduate and received a scholarship to HPU. She said she is very excited to be returning to HPU for her graduate studies. “I think HPU has the best professors, especially in economics. Professor (Ken) Schoolland was my favorite. He was the hardest, and the best. I took four classes from him,” said Fuselier.

Sky Wilson, an HPU Admissions Counselor, and Dr. Jerry Agrusa, Professor of Travel Industry Management, represented the College of Business Administration at a College & Career Fair at Waipahu High School. According to Agrusa, “this type of recruitment activity allows us the opportunity to share with potential students and their parents all that HPU has to offer. It was a very rewarding experience and I encourage other faculty to become involved in such recruitment activities in the future.”

(Left to right) Management faculty Guk Hyun “Justin” Cho, Gary Waters, Stephen Phillips and Susan Fox-Wolfgramm congratulate Phillips on his retirement.

Assistant Professor of Marketing Dr. Penny Pence Smith (left), along with co-author and HPU MA Communication graduate Andrea Ciletti, present research on Improving Patient/Physician Communication at the Association for Educators in Journalism and Mass Communication’s August national conference in Denver, CO. College

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HPU Happenings Brano Opaterny, former Minister of Parliament from Bratislava, Slovakia, brought his son, Martin, as a freshman to HPU this fall. During his visit to HPU, he also delivered copies of Associate Professor in Economics Ken Schoolland’s, recently published commentary edition economics book in Slovakian.

Dr. Aytun Ozturk, Dean of the College of Business Administration, former Congressman Charles Djou, and Dr. John Kearns, Vice President of Academic Affairs are shown during Djou’s visit to HPU as guest speaker to an American Political System class.

HPU’s NCAA Division II Softball Champions received a rousing homecoming on June 1 after winning its first NCAA Softball Division II National Championship. The team was greeted by President Chatt Wright, the HPU band, cheerleaders and students, as well as their family and friends. Their win over Valdosta State in the championship game capped a 4-0 tournament, as the Sea Warriors concluded the season with a #1 National Ranking and a 50-8 record, best in program history.

Hawai‘i Pacific University hosted “Burger Genius,” a television contest and reality show by Burgers on the Edge, at the Hawai‘i Loa Campus. “We wanted to have an outdoor grilling theme…somewhere fun and hip, with nice scenery,” said Jason Kim, Burgers on the Edge owner and 2001 HPU graduate, who received his BSBA in Entrepreneurial Studies.

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