Hostos Community College Operational Plan – FY 2012‐2013
Align and expand the college’s marketing and branding efforts (G5, I4) Continuing Education and Workforce Development Annual Results Anticipated Unit Name 1. Continuing Education and Workforce Continuing Development will diversify its marketing and Education branding to reach 10,000 media impressions that include Hostos 45th Anniversary
Key Activities Analyze 2011/2012 marketing outcomes
Timeline Q1
The Center of Workforce Development will focus on marketing and branding efforts that include: Catalogues, Grand Opening, Open Houses
Q1
Team CE
Continue to diversify marketing and branding Q1-Q4 efforts to include new markets (higher income, age, ethnicity) Promote Hostos 45th Anniversary in marketing Q1-Q4 efforts
2. All Continuing Education marketing will align with college wide branding protocols
HCC Operational Plan FY 12‐13 ‐ G5, I4
Continuing Education
Market opportunities for CE students through the website (e.g. create success stories)
Q1-Q4
Obtain marketing protocol from Office of Institutional Advancement
Q1
Review for compliance
Q1-Q4
CE, Institutional Advancement
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