regional, professionally oriented university; an achievement organization; and an outcomesoriented university. The most visible expression of Holy Family’s new brand is our logo. Derived from the original University seal, the shield is taken from the interior of the founding seal and continues to symbolize the University’s enduring adherence to academic excellence. The three segments forming the base of the shield symbolize the three main tenets of our brand promise: knowledge (intellectual growth), practice (professional growth), and formation (spiritual growth). The three crosses represent the Holy Trinity and the Holy Family. From the center of the base, a point of light radiates outward. The ascending rays symbolize the dawning of a new phase of growth for the University and represent our five pillars: Core Values, Liberal Arts, Professional Career Development, Expert Mentoring Faculty, and Experiential Learning. What makes Holy Family unique is the amalgam of these five pillars. Our new University tagline, “Make an Impact,” is about performance at the highest level. It is a call to succeed and to serve. It is a charge to find meaning in one’s studies and work. It is an expression of the faith and values that are at the center of a Holy Family education. It is our pledge as a contemporary Catholic university to fulfill our highest aspirations. Our new brand identity is being infused into all aspects of Holy Family at the operational
“In college admissions, our job is to turn inquiries into applications and to build a student body filled with outstanding individuals who live the University’s mission. The brand’s job is to inspire potential students to make that inquiry in the first place—to pick up the phone, to send an e-mail, to visit our website. Holy Family has evolved significantly from a predominately commuter-based college to a bustling academic institution with a rich residential life. From shifting local impressions to introducing Holy Family to a whole new audience outside of the region, the new brand gives us the opportunity to represent Holy Family University as who we are, not what we were.” Robert W. Reese, mba Associate Vice President for Enrollment Services
level, from billboard advertising to communications materials to presentations. We are our best ambassadors. It is our collective responsibility to communicate— with clarity and consistency— what we’ve become and all we hope to be.
A Unique Niche As Holy Family evolves, we must shift and expand public perception. We no longer belong in the category of “small, nurturing college,” nor are we looking to move into the sector of “major research universities.” We are creating our own niche in the marketplace—as a unique institution that combines
Catholic values with first-rate academics and opportunities for experiential learning.
Brand Promise To purpose-driven students, Holy Family’s holistic educational experience promises the knowledge, practice, and formation for outstanding professional accomplishment and abundant, consequential lives.
5