As a result of our findings, we developed a new model that maintained the major strength of our original model – local leadership and autonomy – while filling the gaps left by the old model. Starting in January 2011, new Hollaback! leaders take part in an extended launch process, which incorporates shared planning and training activities over a period of three months including technology, media, and social media training. As they prepare to launch a Hollaback! blog, new local leaders develop their strategic plans, build community with each other, receive technical assistance from Hollaback!’s mothership, and reach out to local community partners and media outlets. To celebrate their launch, our sites host in-person launch events to build support on the ground. Once launched, site leaders remain active participants in the Hollaback! community, taking part in ongoing efforts to shape the organization’s direction and to develop shared resources as they work to establish their blogs into meaningful resources in their communities. In recent months, international Hollaback! leaders have: collaborated to translate Hollaback!’s website into eight languages; developed a shared anti-discrimination policy and values statement; taken part in several shared news stories, including a feature in The Guardian (UK); and used both blogs and social media, such as Twitter and Facebook to cross-promote numerous events, media coverage, and blog posts. In addition, our site leaders receive monthly trainings in everything from rape culture to blogging, managing volunteers, and holding events.