SCHOOLS SCHOOL OF DESIGN AND COMMUNICATION The school runs a wide range of creative institutes suchs as the AMFI-Amsterdam Fashion Institute, Communication and Multimedia Design, Media, Information and Communication, and Information Technology and Computer Science. Our students embark on a journey to discover their own style, vision and expertise, and we show them how to turn ideas into reality. CREATE-IT Applied Research is the knowledge centre of the school of Design and Communication. Here, lecturers, students and researchers conduct practical research on behalf of the creative industry and the ICT sector, in collaboration with universities and other knowledge institutes. The results of our research greatly benefit the professional field, and they are also used to keep our educational programmes on the cutting edge.
‘AMFI-Amsterdam Fashion Institute (Fashion and Technology) is part of a renowned international network of fashion schools. With the motto ‘Creativity First’, we have our own vision for education, which focuses heavily on innovation. As a result, people who want to become fashion designers, managers, or branders are given the opportunity to work together in cross-disciplinary teams. This is rarely done at fashion schools.’ Marian McLaughlin, head of the International Office at AMFI-Amsterdam Fashion Institute
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‘The English language minor International Trade Publishing focuses on the book industry from an international perspective. Lots of time is spent considering cultural differences in general as well as differences in business culture and negotiating techniques in particular. The minor is run in close cooperation with a number of international partners, such as the Oxford Brookes University. University and Hochschule der Medien in Stuttgart. A joint one-week teaching programme is organised with these parties, and both students and teachers take part in exchange schemes. Cooperation arrangements are also being developed with a prestigious university in the US with its own successful student publishing company.’ Bregitta Kramer, lecturer for the minor International Trade Publishing