M aha r ishi x G - S ho c k
Maharishi x G-Shock Text DAVID FISCHER
Founded in 1994, Hardy Blechman's Maharishi brand has without any doubt become one of the most influential UK brands over the last 20 years. The designer's passion for the natural environment, while using the latest technology, is apparent in each and every product that releases under the Maharishi label. That drive bundled with the deep rooted military inspiration behind the brand, makes the collaboration with the world's toughest watch brand an absolute no-brainer. For Summer 2012, Maharishi has linked up with G-Shock - together they worked on the GA-110 model. Camouflage patterns are one of Belchman's big passions and also areas of expertise. The designer even released an encyclopedia of camouflage years ago. For this new watch collaboration, Blechman decided to go with the Bamdazzle pattern, a paint scheme that was previously used on Navy
ships during World War I. The complex geometric shapes were designed to confuse a German torpedo operator as to the direction the ship was traveling, the distance away and how fast it was moving. The exciting design, coupled with the GA-110 watch makes for an overall round and exciting offering. Features of the GA-110 model include shock resistance, 200M water resistance, Auto LED Light with Afterglow, 48 City World Time, 1/1000th Stopwatch with speed indicator, and 4 Daily Alarms and 1 Snooze Alarm, Auto Calendar and Hourly Time Sign. As you can see, no matter what situation you get into, you can be sure that the Maharishi x G-Shock GA-110 will be there for you. The watch was released in June 2012 at the Maharishi store in London.
http://www.gshock.com
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