IJCCR The Regiogeld System
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What does the future bring?
G'"0$JEEY$."$JEEZ8$.%&'&$#9)$9$(/!6$"*$ *"'09./"!$A""04$[@&'7#%&'&$/!$\&'09!7$ H&;/";&,6$1'"2&3.)$911&9'&64$5/!3&$JEEZ$#&$ %9@&$"A)&'@&6$9$3&'.9/!$),"#6"#!$9!6$&@&!$ .%&$3",,91)&$"*$)&@&'9,$/!/./9./@&)4$R.$)&&0)$.%9.$ L&.M)$!"#$.9(&$9$ 6&)1/.&$&N.&!)/@&$09'(&./!;8$/.$/)$@&'7$%9'6$*"'$ )%"'.$,""($"!$.%&$ It seems that despite extensive H&;/";&,6$."$93%/&@&$933&1.9!3&$9!6$.%&'&*"'&$ "@&'9,,$).'+3.+'&)$"*$ 9$)/;!/:/39!.$1&!&.'9./"!$"*$.%&$'&;/"!9,$ marketing, it is very hard for .%&$9@&'9;&$ Regiogeld to achieve acceptance H&;/";&,64$B%&$3"'&$ 09'(&.)4$[)1&3/9,,7$/!$A/;;&'$3/./&)$9!6$ &3"!"0/39,,7$+!6&'6&@&,"1&6$'&;/"!)$.%&'&M)$ and therefore a significant "*$&93%$)7).&0$/)$ "!,7$,/..,&$A+)/!&))$@",+0&$#/.%$H&;/";&,64$ 0").,7$9$)09,,$;'"+1$ ]97A&$H&;/";&,6$!&&6)$&N/)./!;$=&3"!"0/3$9!6$ penetration of the regional "*$@",+!.&&')$0").,7$ )"3/9,>$!&.#"'()$#%/,&$/.$%9'6,7$3'&9.&)$.%&04$ markets *'"0$.%&$&6+39.&6$ ^&!3&8$9!6$9,)"$A&39+)&$/.$/)$@&'7$,9A"+'$9!6$ 0/66,&$3,9))4$B%&7$ 0"!&7$/!.&!)/@&8$9$)",&$H&;/";&,6$#/,,$1'"A9A,7$ "*.&!$0&&.$9.$&@&!.)$ '&09/!$"!$9$'9.%&'$)09,,$)39,&$,&@&,4$I+.8$)"0&$ /!$.%&$3"!.&N.$"*$G'&/;&,68$9!.%'"1")"1%7$"'$ /!/./9./@&)$).9'.$6&@&,"1/!;$).'+3.+'&)$/!$#%/3%$ '&;/"!9,/O9./"!$0"@&0&!.)4$P*.&'$;9.%&'/!;$ H&;/";&,6$/)$"!&$"*$)&@&'9,$/!).'+0&!.)$#/.%/!$ .";&.%&'$.%&7$).9'.$#"'(/!;$"!$.%&/'$'&;/"!9,$ 9!$9,.&'!9./@&$9!6$)&,*$1'"6+3/!;$'&;/"!9,$ 0"!&7$)7).&04$Q+&$."$.%&$3"01,&N/.7$"*$.%/)$ 3""1&'9./@&4$B%&$I9@9'/9!$U5.&'!.9,&'V$*"'$ .9)($.%&$1'"3&))$*'"0$.%&$:/').$/6&9)$."$.%&$ &N901,&$/)$=)/!3&$JEEK>$"';9!/O&6$9)$9$ 93.+9,$0"!&7$.9(&)$9$,"!;$./0&8$"*.&!$"!&$"'$ 3""1&'9./@&$#%/3%$/!3,+6&)$9$)09,,$)%"18$9$*""6$ .#"$7&9')4$I&39+)&$.%&'&$/)$!"$'&967-096&$ 1'"6+3/!;$1&'093+,.+'&$;9'6&!8$9$1'/@9.&$ )7).&0$.%&$09(&')$%9@&$."$3'&9.&$.%&/'$"#!$ L[B58$9$3"00&'3/9,$A9'.&'$)7).&0$9!6$9)$.%&$ 3"!3,+)/@&$9!6$9,)"$2+6/3/9,$&,9A"'9.&6$3"!3&1.4$ "@&'9,,$0&6/+0$"*$&N3%9!;&8$9$H&;/";&,64$B%&$ R!$.%/)$1'"3&))$"*$6&:/!/!;$.%&$3+''&!37M)$ ?%/&0;9+&'$%9)$).9'.&6$/!$JEXE$#/.%$9$ 6&.9/,)$9$,".$"*$3"!:,/3.)$39!$911&9'<$P'&$SA96M$ 0/3'"3'&6/.-911'"@9,-1'"3&))4$B%&)&$ A+)/!&))&)8$,/(&$6/)3"+!.$)%"1)8$9,,"#&6$."$2"/!$ 911'"93%&)$)&&0$."$%9@&$1".&!./9,4$P!68$&@&!$/*$ .%&$H&;/";&,6$"'$)%"+,6$/.$A&$'&).'/3.&6$."$,"39,$ .%&$&3"!"0/3$)/;!/:/39!3&$"*$H&;/";&,6$'&09/!)$ 1'"6+3&')T$5%"+,6$H&;/";&,6$A&$9$ '9.%&'$)09,,8$"!&$.%/!;$)%"+,6$!".$A&$*"';"..&!<$ 6&0"!).'9./"!$"*$9$A&..&'$0"!&.9'7$)7).&0$"'$ /.)$&N/).&!3&$09(&)$9,.&'!9./@&$0"!&7$ '9.%&'$9$0&6/+0$."$)&9,$"**$9!6$).'&!;.%&!$.%&$ .%/!(9A,&$9!6$;'9)19A,&4$ U"#!V$'&;/"!9,$&3"!"07T$5%"+,6$/.$*"3+)$"!$ /!3'&9)/!;$.%&$A+)/!&))&)$&3"!"0/3$"1./"!)$"'$ '9.%&'$A&$9$*+!6'9/)/!;$*"'$3%9'/.9A,&$1'"2&3.)T$ B%&$!&N.$).&1)$9'&$.%&$3'&9./"!$"*$.%&$
International Journal of Community Currency Research 15 (2011) D 17-21
20