Hispanic Chamber of Commerce of Metro Orlando
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Hispanic Chamber of Commerce of Metro Orlando
July-Aug-Sept 2013 Issue #15
Editor’s Note
P.5
Ian’s Social Media Box
P.6
The Value of Core Values
P.8
The Compass For Your Business
P.11
SunRail Update
P.12
Florida’s 500th Anniversary
P.15
Tax News & Calendar
P.17
Expanding the Economic Impact of CFL P.18 Your Small Business & The Cloud
P.22
7 Habits of Highly Effective People
P.23
Sales Personality Rush
P.25
The Main Street Gardener
P.26
HCCMO Update
P.26
Gallery
P.28
From Work To Play
P.30
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editorial team Maritza Martínez Editor in Chief Ian Suárez Art Director Tony Lagos Contributor Rosalina Stober Hispanic Business Initiative Fund Rafael Irastorza Contributor George Fournier Writer Millo Aldea millote.com Diego Puig McGee & Powers, P.A. Jonathan Aponte Cover Photo/Photographer Rafael Gerena Contributor Nelson Camargo Contributor Joshua Johnson CourseMob Mónica Libreros Graphic Design Intern Christine Peña Editor Assistant
HCCMO staff
Diana Bolivar President
Marilen Marnett Director of Events and Operations Christine Peña Events Coordinator Ian Suárez Graphic Design & Social Media Coordinator Elda Rivera Marketing & Membership Coordinator Tiffany Madrid Business Development Specialist Luisa Garcia Administrative Assistant Andres Galizia Intern Martin Lande Intern George Santos Intern Jackie López Intern Jeanette Castillo Intern
HCCMO 2013/14 board members executive board José Cerda
Chair State Farm Insurance
Giorgina Pinedo-Rolón
Vice-Chair Gio Communications, Inc.
José Nido
Vice-Chair Elect Wyndham Worldwide Corp.
Albert Hurtado
Treasurer Albert Hurtado, CPA, PLLC
Janet E. Martinez
Legal Advisor Janet E. Martinez, P.A.
Lourdes M. Mola Secretary Walt Disney Parks and Resorts
board of directors Maritza Martínez
Ex-Officio University of Central Florida
Orlando Alancastro
Director OUC: The Reliable One
Modesto Alcala
Director Universal Orlando
Héctor Bauzá
Director Bauzá and Associates
Kari Conley
Director Orlando Health
José G. Costa Director Terracon
Evelyn Martínez
Karla Muñiz
Director Florida Hospital
Christina Pinto
HBIF Representative MPC Wealth Management
Keith J. Raymond
Director Popular Community Bank
David Ruíz Director UPS
Scott Skidelsky
Director Balfour Beatty Construction
Irma E. Stenman
EDC Representative Metro Orlando EDC
Director Osceola Heritage Park
Official Package & Delivery Partner of the HCCMO Fashion Square Mall 3201 E. Colonial Dr. Suite A-20 Orlando, FL 32803 407.428.5870
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Hispanic Chamber of Commerce of Metro Orlando
www.hispanicchamber.net
Editor’s Note... Dear Reader,
Thank you for turning the page to take a peek at this issue of Visión. We know your time is valuable and we appreciate you investing a little bit of it exploring with us. Visión Magazine aims to engage, educate and provide valuable current resources for the business community in Central Florida. In this issue, you will enjoy reading about the economic impact theme park expansion represents for our region (p.18); how to distinguish between activity and accomplishment (p.26); and you will learn about the real value of core values (p.8); among several other columns and articles we hope you’ll enjoy. As always, we welcome your feedback! Let us know of topics you would like featured in future issues of Visión. Please share with us your reaction to what is included in the magazine, and of course, we would love to hear your ideas on how we can make our magazine even better. Happy reading!
Maritza Martínez Editor in Chief University of Central Florida
HCCMO trustees F o u n d i n g trustees
trustees
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SOCIAL MEDIA
BOX
@haveyoumetian
New Platforms on the Block
by Ian Suárez, Hispanic Chamber of Commerce of Metro Orlando
In a world where every week we see a new social media platform being born, one could say it’s easier to keep up with the Kardashians than to follow each #weeklytrend. In an effort to give everyone a little taste of what’s out there, I’ve decided to list my favorite new platforms and how they can be good for your business. But please, keep in mind that just because these platforms can be good for business, it doesn’t mean they are IDEAL for YOUR business. 1) Instagram - An online photo-sharing and social networking service that enables its users to take pictures (and as of now video as well), apply digital filters to them, and share them on a variety of social networking services, such as Facebook or Twitter. Based on the company’s info, Instagram has over a 100 million monthly active users and most of the users are between the ages of 18-49. The company “Simply Measured” informs us that brands that are on Instagram have increased by 35% their engagement with their costumers. Is Instagram for your business? People always love to have access to “behind-the-scenes” material and are very visual. If you feel that your customers will feel more connected with you this way, and you believe that a picture is worth a thousand words, then Instagram is just for you. 2) Pinterest - Remember those days when you would pin things you like to a cork board? Fear not, there’s now a social media platform for that. In simple words, Pinterest is a tool for collecting and
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organizing things you love. In more complicated terms, Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other user’s pinboards for images and “re-pin” images to their own pinboards or “like” photos. Is Pinterest for your business? If you feel that your customers will like “keeping” records of offers, informational material or items that they can use in the future, Pinterest is right for you. Maybe Pinterest is not necessarily an output for your brand, but it’s a great input for your business. The relationship with this platform goes both ways. 3) Vine - The new kid on the block that little by little is expanding to the masses. Vine allows users to create a short video clip up to six seconds long while recording through Vine’s in app camera. The camera only records while the screen is pressed, giving gif-like effects with the addition of an audio file. People have been getting more and more creative with the app, but companies & brands have started to use Vine to give an ever bigger look behind-the-scene that still images can’t give. Is Vine good for your business? This platform is so new that we are still waiting to find out what the engagement with customers looks like; but if you really think you have content to present with this new medium (and the time), it doesn’t hurt to try it out. Be a leader in the social media world, not just a follower. #success!
New Ride opens July 3rd!
Company discounts & events available For more information email us at LLFMarketing@LEGOLAND.com LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure, LEGENDS OF CHIMA and LEGOLAND are trademarks of the LEGO Group. ©2013 The LEGO Group. LEGOLAND FLORIDA IS A PART OF THE MERLIN ENTERTAINMENTS GROUP. TM & © 2013 Cartoon Network. A Time Warner Company. All Rights Reserved.
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THE VALUE OF
CORE VALUES by George Fournier & Anthony Lagos
Who are you?
People can describe themselves by: 1) giving their name, 2) telling what they do, or by 3) expressing what they believe. For casual conversations at parties or for simple, one-time business transactions, a name and a description of what someone does may be sufficient. However, for important, long-term relationships, a statement of what someone believes provides essential information, and is best accomplished by a discussion of core values. Hispanic Chamber of Commerce of Metro Orlando
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Who Needs to Know?
Who needs to know a company’s core values? The most important people are the people who work there. Ronald Piccolo, Associate Professor of Management at the Rollins College Crummer Graduate School of Business, makes the reason for this clear when he says core values are “a way to systematically align the organizational processes with the needs and demands of the client.” For executives and managers, core values can serve as a tool for making business decisions and for creating policies that govern operations. According to Dr. Piccolo, core values can also impact employee productivity and job satisfaction. “Your value system will guide your choice about whom to hire, whom to reward, whom to promote, how you make resource allocations, what you reinforce, and what you discount,” says Dr. Piccolo.
A Statement of What Is Important
Core values are at the heart of great mission statements. In his book, The On-Purpose Business, Kevin McCarthy identifies mission statements as expressions of “what we need to be doing today to fulfill and express our purpose and advance us toward our vision.” He identifies values as the “timeless regulators of our purpose in the world about us. They help us choose what is most important.” In their book, Managing by Values, Ken Blanchard and Michael O’Connor simplify this by saying, “In a company that truly manages by its values, there is only one boss - the company’s values.”
Making Money the Right Way
One prominent example of a genuine commitment to mission and values is Google. Splashed across its Web site is its mission statement, “Google’s mission is to organize the world’s information and make it universally accessible and useful.” On its “What We Believe” page are found its 10 core values, including, “Focus on the user and all else will follow,” and, perhaps, most famously, “You can make money without doing evil.” To promote these values, in a recent CNET News interview, Google Chief Cultural Officer Stacey Savides Sullivan, described her position: “I work with employees around the world to figure out ways to maintain and enhance and develop our culture and how to keep the core values we had in the very beginning -- a flat organization, a lack of hierarchy, and a collaborative environment.”
Core Values in Metro Orlando
There are companies in the Metro Orlando area with an equally strong commitment to mission and core values. We talked to three Hispanic Chamber of Commerce members to learn more about the value that core values has for them. Power Grid Engineering specializes in engineering design and consultation for the power systems industry. It currently has 90 employees. We talked with Andre Uribe, co-founder and vice president of business development, and Erica Philip, the company’s public relations specialist.
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Since its founding in 2007, Power Grid Engineering has promoted a corporate culture in which employees are considered mutuallysupportive “clients” who help each other in the performance of their jobs. In describing this relationship, Uribe said, “We call each other clients. How do I serve you? How do you serve me?” It is an approach clearly stated in one of the company’s core values, “All for One, One for All.” Perhaps not surprisingly for a power engineering firm, “Safety Around the Clock” tops the list of its core values. “I worked for a utility (prior to founding Power Grid Engineering) where that had real meaning because it’s live or die if you don’t keep safe,” recalled Uribe. But concern for employees goes beyond basic safety concerns. Referring to the core value, “Happy Employees are Productive Employees”, Uribe said, “We want them to know that we appreciate them.” According to Uribe, this core value results in a measurable benefit that enables his company to “take pride in our low turnover.” Many of the core values held by Power Grid Engineering have special meaning to the power engineering industry. But they also have value for any company that views its employees as its most important asset. There is a reason that UPS has been brown for nearly 100 years. When it came time to standardize the color of its delivery vehicles, company founder Jim Casey and his partner Charlie Sonderstrom settled upon Pullman Brown, the color of Pullman railroad sleeper-cars. It was the color that stayed cleanest in appearance, regardless of rain, snow or dust. Today it is called UPS Brown, and you will never see a dirty UPS delivery truck. When Jim Casey founded his delivery company in 1907, he established the values of reliability and customer service. Initially, deliveries were done on foot or by bicycle. Today, UPS has a surface fleet of over 96,000 vehicles and an aircraft fleet of 230 jets. It also has a legacy left by its founder enshrined in one word: “integrity.” Mark Tabor is the Director of Marketing for UPS Florida, one of nineteen UPS districts in the United States. He describes
BUSINESS PLAN: THE COMPASS FOR YOUR BUSINESS by Rosalina Stober, Hispanic Business Initiative Fund
For years you’ve longed to be your own boss, leave a legacy for your family, and generate profit for an idea or skill you’ve developed. You’ve finally reached the point at which you are ready to start your own business. What will be the foundation for the business? What presentation tool will you show to potential partners and investors? Which direction will you take as the company grows? The answer is a business plan, and its purpose is to clearly define the organization, identify its goals, and serve as the firm’s résumé. Think of it as your compass.
integrity as a promise: “We do what we say we are going to do.” It is a value that is at the heart of UPS’ reputation for giving equal care and attention to every package. “A package sent by a company CEO gets the same care as a package of cookies sent by a grandmother,” says Tabor. One result of “doing what is right” is the company’s longevity. Throughout its more than 100 years, the company has committed to producing long- term value, while avoiding short-term compromises. It is a philosophy of doing business that is clearly spelled out in its Code of Business Conduct: “For our company to survive and remain successful, we must have a sound set of beliefs that serves as the foundation for our decisions and actions. We must remember that our success, reputation, and brand were developed over many years and can be damaged if we do not act responsibly with an uncompromising set of common beliefs.” Business can be conducted as a purely transactional activity, or as a supportive relationship. At MPC Wealth Management, trusting relationships are the bedrock foundation for doing business. For more than 50 years, being client-focused has defined the firm’s approach to business and to achieving client success. “People do business with people they like. We are a family, and we treat our clients like family,” says Christina Pinto, one of the firm’s five partners. MPC is an independent boutique financial planning firm. With well-established roots in the community, the firm prides itself on providing comprehensive, yet highly personalized service. Reputation is a core asset, and nearly 100 percent of the firm’s new business comes through referrals. With a total staff of 14, MPC engages all team members in achieving its mission of putting clients first. Its tag line, “Living Today, Protecting Tomorrow” is internalized by staff, and reflected in all aspects of its day-to-day operations. “What we do is something that is very personal,” says Pinto. As a result, trust and respect are fundamental core values. Whether in a family or in a business like MPC, they are the kind of values that are essential for all successful relationships.
First, spend some time crafting a strong “elevator pitch,” a 60-second summary explaining why your company is different and how it will succeed. It should persuade a potential customer to want to learn more about your business. Combining a strong elevator pitch with a detailed business plan will provide a clear picture of your company and help gain the trust of potential investors. Then create an effective business plan, including: • Executive summary: An overview of the business and its goals. • Detailed company description: Its legal structure, industry, product or services provided, target markets, and how it will meet an existing need. • Mission and vision statements: The mission clarifies how the company will reach its goals and perform its primary functions; the vision describes where the company wants to be in the future and why it exists. • Product/service description: Detailed explanation of what the business will provide and how consumers will benefit. • Market research: Describe the industry, target market, information about your competitors and what differentiates your company, and a full SWOC (Strengths, Weaknesses, Opportunities, Challenges) analysis. • Organizational chart: Details about the company’s ownership, management and board of directors as well as the organizational structure and roles. • Marketing and sales strategies: Describe how you intend to drive sales and achieve market penetration. • Financial projections: Investors require past financials (as far back as five years if applicable) as well as projections for the future, which also help you plan ahead. Beware of some pitfalls. Narrow your focus instead of tackling too many products and services at once. Tailor your sales pitch to your audience; never use a one-size-fits-all approach. Avoid jargon or extreme technical language when applying for funding so investors can easily comprehend what is needed. Think beyond the near future, about where you want your business to be in the next 15 or 20 years. Hispanic Chamber of Commerce of Metro Orlando
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SunRail Update By Robert J. Goetz, Seminole State College of Florida At this time next year, you could be reading the print or digital version of this publication while cruising across Central Florida in the smooth, cool comfort of modern commuter rail. I admit, I love trains. Always have. Always will. From the Lionel train set in the basement of my Long Island, N.Y. home as a child to the famed Long Island Railroad station a short distance away, trains just seemed a natural part of life. I have fond memories of taking the train into Midtown Manhattan to watch the Knicks play at Madison Square Garden. Now, I look forward to taking the train into Orlando to watch the Magic play at Amway Center.
Hasta la vista I-4 traffic jam! There hasn’t been a project of such regional economic impact since Interstate Highway 4 in the 1950s and Disney in the 1960s. Full-employment economies demand continual investment in infrastructure, particularly in the transportation and education sectors. Simply put, investment in education and transportation is critical to growing local economies. The Central Florida Commuter Rail Transit Project, better known these days as SunRail, remains on schedule and on budget. It’s quite reassuring to see Orange, Seminole, Osceola, and Volusia counties, along with the City of Orlando, and municipalities along the rail corridor, successfully collaborate on a common goal. SunRail is a 61.5-mile commuter rail transit project currently under construction in Central Florida and designed to provide an alternative to heavily congested I-4. The project will rely on existing rail line used for CSX freight and Amtrak passenger service. The 32-mile first phase of SunRail will serve 12 stations and link DeBary to Sand Lake Road, south of Orlando. Service is expected to begin May 2014. Phase II, starting in 2016, will serve 5 additional stations, north to DeLand and south to Poinciana. A single day, round-trip commute between 2 counties will cost $5.50. A 30-day prepaid “SunCard” plan will cost $84, with students, the disabled, and seniors paying half of that.
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SunRail officials confirm there are more than two dozen TransitOriented Developments (TOD) currently underway or planned. These include retail, office, government, and housing projects associated with stations along the rail line and represent a combined investment of $1.6 billion. With construction underway since January 2012, local construction trades continue to report a significant uptick in business demand. The SunRail vehicle maintenance facility will be in Sanford. Distinct style and design reflect strong local characteristics of each of the 12 stations. A $55 million, 175-acre medical-and-wellness cluster is in progress at Florida Hospital Health Village near Ivanhoe Village and College Park. It is anchored by the hospital with medical offices, bio-science companies, retail and residential space. Several cities, including Lake Mary, Longwood, Maitland, and Winter Park are developing their SunRail station as the centerpiece of planned redevelopment efforts in their respective historical downtown districts.
COMPLETION STATUS OF EACH STATION: Debary: 70% Sanford: 80% Lake Mary: 65% Longwood: 40% Altamonte Springs: 90% Maitland: 65% Winter Park: 55% Florida Hospital Health Village: 60% Lynx Central / Downtown Orlando: 50% Church Street / Downtown Orlando: 50% Orlando Health / Amtrak: 55% Sand Lake Road: 40%
Hoping to spot you on a train next year at this time!
BEST RELIABILITY IN FLORIDA 15 YEARS IN A ROW – Based on 2012 data from the Florida Public Service Commission
OUC—The Reliable One is proud to power one of the fastest-growing cities in the U.S. That’s why for the 15th year in a row, we have lived up to our name by providing the most reliable electric service in Florida and finishing well ahead of the state’s investor-owned utilities in key performance areas that measure overall electric distribution reliability.
WWW.OUC.COM/RELIABILITY
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Putting patients first is more than our promise, it’s our passion. Everything we do starts with you.
Putting patients first isn’t simply an idea at Orlando Health. It’s a commitment made by each of our team members, and kept by our network of healthcare providers. Our integrated network includes more than 80 primary care and specialty locations, which are aligned with our eight hospitals, including a children’s hospital, a women’s and babies’ hospital, and cancer center. Each working together to put every patient first.
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FLORIDA Celebrating Florida’s 500th Anniversary of Discovery and Latin Influence By Nelson Camargo
T
h i s s p e c i a l y e a r, 2 0 1 3 , commemorates the state of Florida’s celebration of its 500th Anniversary. This marks 500 years since the region was first discovered by Juan Ponce de Leon in 1513— the beginning of European presence in what would later be known as the United States. Along with celebrating the discovery, Florida also celebrates 500 years of Latin influence that embraces social innovation and significant historical contributions that have shaped the state into what it has become today. When Ponce de Leon discovered “La Florida”, he named it in honor of Spain’s Easter time celebration, Pascua Florida or “festival of flowers”. Currently, there is no historical record of Ponce de Leon’s landing which adds to the curiosity. Historians, however, have identified two potential locations based on existing evidence that could place Ponce de Leon in present-day Melbourne or St. Augustine. Ponce de Leon‘s activities made Florida a desirable place for explorers, missionaries and treasure seekers alike. In 1539, another Spanish explorer by the name of Hernando de Soto, led an expedition from Florida into the territory of present-day Georgia, the Carolinas, Tennessee, Alabama and Mississippi. His exploration of the terrain would help to shape a nation. Although Spain claimed Florida, it was unable to successfully colonize the new region. It wasn’t until Pedro Menendez arrived in 1565, that Spain would be able to establish a permanent settlement in St. Augustine—establishing St. Augustine as the oldest continually occupied settlement in North America and potentially the oldest city in the United States. From this newly colonized settlement, Spain was able to explore and expand into other territories of Florida. The Florida landscape began to change, giving way to roads, towns, and farming. To this day, many travel from far and wide to photograph and experience the picturesque “calles”, or brick lined passageways and Spanish architecture of the coastal town of San Agustin, as it was known.
Lasting Contributions through Diversification Florida is often recognized and associated with oranges, but few people know that the citrus trees were not native to the region. Citrus trees were introduced by Spanish explorers in the 15th century, who first planted seeds around St. Augustine and Tampa. Under Florida’s favorable weather conditions, the plant would thrive and
the Spanish would cultivate orange groves throughout Florida. Today, Florida citrus is a major export of the state and is a billion dollar a year industry that accounts for over 90% of orange juice consumed by Americans. Although oranges continue to be a main export, in the late 1800s, Florida was also recognized for its fine Cuban cigars. In 1886, Cuban businessman Vincente Martínez Ybor built Ybor City near Tampa, with the vision of providing workers with a good living and work environment. Ybor City gradually developed an immigrant-populated town composed primarily of Cubans, Spanish and Italian residents. The city would attract over 200 cigar manufacturers and by 1900 was recognized worldwide as the “Cigar Capitol of the World”. Granted the cigar industry was shortlived in Florida, Ybor City served as an example of prosperity through multicultural unity; a notion rarely seen or implemented at the time. It is through diverse thinking that the U.S. would ultimately reach its goal of space exploration. Ironically enough, Florida would once again be at the forefront of some of the most significant points in exploration. Florida’s Kennedy Space Center was the site of the famous Apollo 11 spaceflight that landed the first humans, Neil Armstrong and Buzz Aldrin, on the surface of the moon. Later in 1986, the space center made U.S. history by sending the first U.S. Latino astronaut, Franklin Chang Díaz into space. In 1993, the Kennedy Space Center would again make history by sending the world’s first female Latina Astronaut, Ellen Ochoa, into space. Florida is a state with a record of historical contributions rivaled only by the diverse ethnicities that have come to call the state home. Over the years, Florida has experienced periods of European, Jewish, and Caribbean immigration. In more recent years, the state has seen a Latin population boost that currently accounts for last 22 percent of the state’s residents. If the recent 500 years are any indication of the direction and prosperity of the state, then we can expect further significant contributions from Florida as diversity continues to thrive. This ever-growing and inclusive Hispanic population continues to leave lasting impressions on our communities in Florida, extending beyond the South East region and the U.S. Whether it’s the music, the food, the cultures and the language, this year 500 years later the Spanish influence is still felt – although it’s a bit more diversified. The Hispanics are forming Hispaniola, leaving a long-term legacy throughout La Florida.
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1963 Bill 125 passes to create a new state university.
1964 Orlando site is chosen.
1965 President Charles Millican is hired.
1970 Knights of Pegasus is chosen as mascot.
1978 Trevor Colbourn is second president and FTU is renamed UCF.
1982 Central Florida Research Park opens.
1994 Knightro makes his first appearance.
2005 UCF surpasses the $100 million mark in research funding. The Orlando Sentinel names President Hitt “Central Floridian of the Year”
2006 Governor Jeb Bush signs legistlation establishing the College of Medicine.
2007 Bright House Networks Stadium and the UCF Arena open
2013 UCF turns 50 and the College of Medicine’s charter class graduates.
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TAXES
Tax News and Calendar
by Peter A. Hilera, Tax Services Partner. Vestal & Wiler, CPAs “The hardest thing to understand in the world is the income tax.” Albert Einstein In order to make it more understandable, included you will find a tax calendar for the months of June, July, August, and September for calendar year taxpayers for the year 2013¹. It will allow you to plan for tax payments and important due dates for you and your business. In addition to these important dates, we also want to alert you to a few of the new taxes that apply for 2013. Some of these are: • Capital gain and qualified dividend tax has increased to 20% from 15% for 2013 if income exceeds $450,000 for married couples filing joint returns. • The top individual tax rate is now 39.6% if your total taxable income exceeds $450,000 for married couples filing joint returns. • Net Investment Income Tax - higher income taxpayers must also start paying a 3.8 percent additional tax on Net Investment Income (NII) to the extent certain threshold amounts of income are exceeded ($200,000 for single filers, $250,000 for joint returns and surviving spouses, $125,000 for married taxpayers filing separately). • Individuals: If you reside outside of the U.S., you have until this date to file your personal income tax return Form 1040. • Individuals: 2nd Quarter estimated tax payment due. • Corporations: 2nd installment of estimated tax due. • Employers: Social Security, Medicare and withheld income tax – If the monthly deposit rule applies, deposit the tax for payments in May. • Employers: Social Security, Medicare and withheld income tax – If the monthly deposit rule applies, deposit the tax for payments in June. • Employers: Due date for Forms 5500 and 5000-EZ (Annual Return/Report of Employee Benefit Plan. • Employers: Deposit FUTA owed through June if more than $500 • Employers: File Form 941 (Employer’s Quarterly Federal Tax Return) for the 2nd Quarter. • Employers: Social Security, Medicare and withheld income tax – If the monthly deposit rule applies, deposit the tax for payments in July. • Employers: Social Security, Medicare and withheld income tax – If the monthly deposit rule applies, deposit the tax for payments in August. • Individuals: 3rd Quarter estimated tax payment due. • Corporations: 3rd installment of estimated tax due. • Partnerships: File Form 1065 (U.S. Return of Partnership Income) if you timely requested a 5-month extension on April 15. • Corporations: File Form 1120 (U.S. Corporation Income Tax Return) or Form 1120-S (U.S. Income Tax Return for an S-Corporation) if you timely requested a 6-month extension on March 15. ¹Source of Information: IRS at www.irs.gov, Publication 509 for 2013.
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COVER STORY
EXPANDING THE ECONOMIC IMPACT OF CENTRAL FLORIDA A look inside the upcoming attractions by Kristin Rothbauer & Brian Martin, Visit Orlando®
It’s a lucky year in Orlando. This year offers visitors more reasons to visit the country’s most popular travel destination as unprecedented expansions come to fruition at every major theme park. Let’s take a look at the recent additions and what they mean to our region.
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To start, SeaWorld Parks & Entertainment recently welcomed their biggest expansion to date across all parks with the opening of Antarctica: Empire of the Penguin. Visitors embark on a voyage to the bottom-of-the-world, to the coldest and windiest continent. More than just a new ride, the new “realm” is the coldest theme park attraction in the world and includes a variety of new experiences for guests. A state-of-the-art interactive ride takes guests on an exciting journey through the dangers and wondrous beauty of the Antarctic as they follow and mimic a young penguin’s adventures. Additionally, the new area includes a new penguin habitat that brings guests closer than ever to a colony of penguins. Following a packed 2012 with more new entertainment experiences unveiled in Universal Orlando Resort’s history, this year brings TRANSFORMERS: The Ride – 3D. The attraction combines the larger-than-life TRANSFORMERS characters and a storyline with life-like high definition state-of-the-art 3-D technology and special effects to place guests right in the middle of an epic battle. Also coming this summer is the expansion of Springfield, hometown to America’s favorite animated family, The Simpsons. The new area within Universal Studios will be anchored by the mega-attraction, The Simpsons Ride, and will allow guests to enter the world of The Simpsons complete with Duff’s beer and Krusty Burgers. Perhaps one of Universal’s most anticipated announcements is the expansion of the Wizarding World of Harry Potter across both of its theme parks. Universal Orlando Resort will be adding a new area featuring Diagon Alley, a new attraction based on Gringotts Bank, and a Hogwarts Express train ride from new “London” area in Universal Studios to Hogsmeade at Islands of Adventure. Over at Walt Disney World Resort, guests have even more magical experiences awaiting them, as New Fantasyland is undergoing the largest expansion in Magic Kingdom’s history. First to debut was Under the Sea ~ Journey of the Little Mermaid, where guests board a “clamshell” to go under the sea and experience Ariel and friends, as well as Enchanted Tales with Belle where guests of all ages reenact “the tale as old as time” alongside Belle and Be Our Guest Restaurant, a setting right out of the hit animated feature film: the magnificent castle of The Beast. Opening later this year, Princess Fairytale Hall will allow guests to interact with beloved princesses like Aurora, Cinderella and others in the Castle Courtyard located in the heart of New Fantasyland. “The expansion of New Fantasyland is a significant milestone that continues our rich tradition of storytelling, demonstrates the incredible quality that comes from Disney creativity and innovation, and provides a spectacular backdrop for our Cast to continue our legacy of creating magical experiences for our Guests now and into the future,” stated Jim MacPhee, senior vice president, Walt Disney World parks. Disney also recently announced the multiyear transformation of Downtown Disney into Disney Springs and will open the Seven Dwarfs Mine Train, an all-new family coaster, in 2014.
Fun Facts on Visitor Spending • Spending by visitors to Orlando is larger than the entire U.S. organic food industry. • Orlando’s direct visitor spending is also larger than ALL internet ad revenues. • The $4 billion in state and local taxes generated by Orlando tourists is roughly the same sales by the Florida Lottery - and requires no payouts! 20 | Visión Hispanic Chamber of Commerce of Metro Orlando
LEGOLAND Florida is also undergoing a major park expansion this summer with The World of Chima. The World of Chima presented by Cartoon Network will feature The Quest for CHI, an immersive family water ride. Visitors will unleash the power and battle with water cannons to defend the mystical energy source, CHI. They will also meet Laval and Cragger, compete in the SpeedorzTM Arena and experience the new 4D movie. “This is the first time a theme park has invested in a major expansion concurrently with the rollout of a new brand and product line, and it was an easy decision based on how well LEGO Legends of
Chima has been received by children and those who are young at heart around the world,” said LEGOLAND Florida General Manager Adrian Jones. “This is also a reflection of the overall success of the park, which has already enabled us to open a new Water Park and build multiple new attractions during the past 18 months.” Additional expansions throughout Central Florida include a new $100 million home for Space Shuttle Atlantis at Kennedy Space Center Visitor Complex, bringing visitors nose-to-nose with the priceless Atlantis spacecraft and offering more than 60 interactive exhibits. Fun Spot America also welcomed a recent 10-acre expansion complete with the addition of two major roller coasters. And by early 2014, visitors will have a new dining, entertainment and shopping area to explore, as Phase I of the I-Drive Live project is set to open. Occupying 95,000 square feet of space, the $200 million project will ultimately boast more than 75 shops, restaurants and attractions, including a 25,000-square-foot Madam Tussauds wax museum, 25,000-squarefoot Sea Life Aquarium and a 425-foot observation wheel. As you can see, there is a flurry of activity and new reasons to visit Central Florida. A strong indicator that the economy is improving: Orlando-area hotels closed 2012 with an overall average occupancy of 68.8 percent, the highest that measure has been since 2005. These achievements are a testament to the persistence and vision of the theme parks and local attractions. At a time when many destinations were forced to make cutbacks, our region looked to expand, focusing on what could be controlled and worked hard to
ensure that brighter days were ahead. Orlando tourism was among the first sectors to show signs of recovery after the recession and has led the way in job creation. “Orlando is unique and different from other destinations in its ability to constantly evolve,” said Visit Orlando President & CEO George Aguel. “Every significant expansion period throughout our history has elevated the destination as a whole and led to significant growth for our region.” Locally, travel and tourism continues to be the largest industry with the most impact on our region. It supports more than 360,000 direct and indirect jobs in Central Florida. To put that in perspective, that’s one third of the jobs in Orlando. While the visitors are busy seeing the sights and having a fun time, they are spending $32 billion annually. That’s money that stimulates our economy and provides much-needed resources for Central Florida with an even greater economic impact. In fact, the major attractions and hotels in Orange County contribute nearly $60 million in property tax for Orange County Schools, and millions more to fund roads, public safety and community programs. It is anticipated that nearly 57 million people visited the region in 2012 and forecasts indicate another one and a half percent increase for 2013, which means more dollars and more jobs. As the theme parks and attractions keep rolling out new expansions and renovations to bring more and more people to the parks, Orlando will continue to be successful.
Did you know? • Orlando is the most visited destination in the U.S., and is anticipated to break another record with 57 million visitors to the area in 2012. • Orlando is home to 7 of the 10 most visited theme parks in the U.S., Magic Kingdom being the most visited in the world. • Orlando is also home to 4 of the most visited water parks in the U.S., Typhoon Lagoon being the most visited in the world.
Hispanic Chamber of Commerce of Metro Orlando
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Your Small Business And
“The Cloud” Could Mean Heaven
by Zanibel Melo Higher Dreams Productions “The Cloud”? Huh? What’s that? If you are asking yourself this question, you are not alone. eWeek reports that only 28% of small businesses completely understand the concept of “Cloud Computing”. However, you do not need to know how the cloud works in order to reap its benefits. So... what exactly is “The Cloud”, anyway? Cloud computing is a type of computing that relies on sharing computing resources rather than having local servers to handle applications; applications or “apps” is pieces of software that can be run on the Internet. If you are currently using Google Drive or Instagram, for example, you are using a “cloud-based application”.
“The Cloud” & Small Businesses Reduces Cost Structure: In the Small Business sector there’s usually a lack of time and financial resources to maintain an IT infrastructure (e.g. the software, server and storage). In cloud computing, small businesses can access these resources and expand or shrink services as business needs change for a minimal cost. The common pay-as-you-go subscription-based business model is very common for cloud-based services.
Increases Productivity:
The cloud offers hassle-free collaboration among business partners, employees and customers. This means that you don’t have to go into the office to grab a file. You can just share stuff with anyone across any device (Tablets, Smartphones, etc) anywhere, anytime, anyplace.
Increases Revenue:
A study conducted by MYOB research indicates that small businesses that use cloud computing, “Were 106 percent more likely to see a revenue rise in the past year....” Because the cloud offers an increase in productivity, scalability, and convenience, your business can focus on what’s important---sales!
The Future
Cloud computing is a solid technological trend that’s here to stay. As the world of business becomes more complex, cloud computing will be the solution to consolidate your business tasks to operate more efficiently and increase your bottom line.
Cloud Computing Services Paymo.biz
Ideal solution for development teams, creative agencies, accountants, consultants, and non-profits that need to track time, manage projects and easily create invoices based on their time-sheets.
Salesforce.com
It offers full reporting and analytics, custom dashboards, e-mail marketing, sales forecasts, granular permissions, real-time data sharing, and basic customer service tools.
Sage One
It offers invoicing, project tracking, expense management, and more. It’s got a solid interface and intuitive workflow, but its one-size-fits-all functionality limits customization.
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Hispanic Chamber of Commerce of Metro Orlando
Irastorza’s Bookshelf Book Review:
THE SEVEN HABITS OF HIGHLY
EFFECTIVE PEOPLE by Rafael Irastorza, Power Grid Engineering LLC
Highly effective and successful individuals have some things in common. They understand that vision, action, ability to work well with others, persistence, among other attributes, impact the results of everything they do.
F
irst published in 1989, and with 25 million copies sold, Dr. Stephen R. Covey’s masterpiece highlights the seven habits that highly effective individuals possess. Dr. Covey explains that the first three habits, be proactive, begin with the end in mind, and put first things first, focus on helping people move from dependence to independence. The next three habits, think win-win; seek first to understand, then to be understood; and synergize, focus on helping individuals move from independence to interdependence. The last habit, sharpen the saw, is the habit of renewal. Let’s explore the concepts behind these habits and realize the role they could play in our lives.
Habit 1: Be proactive
All of us have the ability to control our own lives and choose the path we want to follow. Being proactive is about taking responsibility of our lives. Proactive people constantly focus on things they can influence and control. Reactive people do the opposite; they blame external conditions (e.g. bad weather, co-workers, bad luck, etc.) which they think are the causes of their failure. They do not realize that by being proactive, they can head in a new direction.
Habit 2: Begin with the end in mind
Having a clear vision of what we want to accomplish in the future is an integral part of our successes. The second habit is based on imagination and the ability to see in our mind what we cannot see at present. By beginning with the end in mind, we are envisioning a clear picture of things we want to see occur in the future. If we develop the habit of doing this, we will always know where we are going because we will already have a road map which we can follow. We will have a destination!
Habit 3: Put first things first
Once we have a clear vision of where we want to be in the future, we need to prioritize the list of actions we need to take to get there. We need to follow a sequence of events in a specific order. Highly effective individuals know, for example, that what’s important should be given priority and should be done first. Sometimes, we tend to pay attention first to what’s not important and for some reason we procrastinate on what was originally considered priority. The result is that we compromise the quality of our work because we are then dealing with a sense of urgency and unrealistic deadlines.
Habit 4: Think win-win
Win-win is a frame of mind that constantly seeks mutual benefit in all human interactions. In order to think win-win, we have to develop the habit of thinking in abundance. We have to believe that there are alternative solutions where all parties in a negotiation, for example, benefit from the transaction and therefore everyone wins. You don’t find egocentric people doing this. They do the opposite; they think win-lose. Let me ask you two questions; would you rather have a business partner, a supervisor or a spouse that thinks winwin or win-lose? Do you think that the results of what you do as a team would differ if the two of you think win-win instead of win-lose?
Habit 5: Seek first to understand, then to be understood
One important aspect of communication is the ability to listen effectively to others. Before recommending a solution to a problem at work or simply give advice to a friend, we need to listen, pay attention and understand first what the problem is. Then, we offer a solution. Isn’t this common sense? It is. Why do we see people doing the opposite? The fifth habit is crucial for those people that frequently work in teams or are in sales.
Habit 6: Synergize
This is the habit of creative cooperation. If you have worked in teams, you may have benefitted from synergy. Synergy lets us discover jointly things we are much less likely to discover by ourselves. It is the idea that the whole is greater than the sum of the parts. Synergy occurs when team members value each others’ differences and are open to gain new insight.
Habit 7: Sharpen the saw
This is the most important habit, in my opinion. This is the habit of renewal; the habit of investing in our bodies, minds, relationships and spirit. Dr. Covey explains the benefit of investing in the four dimensions of our lives. Those include the physical dimension, which is eating properly, exercising, and resting; the social/ emotional dimension, which refers to making social and meaningful connections with friends, family and co-workers; the mental dimension, which is investing in learning, reading, writing and teaching; and the spiritual dimension, which refers to spending time in nature, expanding spiritually, praying, among others. Investing in these four dimensions help us live a balanced life, which keeps us fresh so we can continue practicing the other six habits. Dr. Covey was an author, educator, businessman and keynote speaker. He passed away on July 16, 2012 at age 79 from complications resulting from a bicycle fall several months earlier. Hispanic Chamber of Commerce of Metro Orlando
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You can now save up to 28% on UPS shipping thanks to the Hispanic Chamber of Commerce of Metro Orlando. You can learn more or sign up for savings at savewithups.com/hccmo or call 800.325.7000.
© 2012 United Parcel Service of America, Inc. UPS, the UPS brandmark, and the color brown are trademarks of United Parcel Service of America, Inc. All rights reserved.
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Hispanic Chamber of Commerce of Metro Orlando
Sales Personality Rush
PREPARE FOR THE CLOSE by Millo Aldea - The Sales Personality
It is not easy to close, but if you get good at it, it pays big! Are you brave enough to do the following? Pre-sale
You need to know as much as you can about who your prospect is before you meet. But that is not enough. You must also know how to respond to any possible objection before your prospect raises it. Write down every possible objection you can think of and, next to it, a corresponding response. Make sure you know how to solve the problem behind every objection. Some common objections are: “We don’t have enough money”; “I have to talk to my boss”; “I have to talk to my wife”; “Not today”; “It’s not the right time”; “Let me think about it…”
Order of the day
After a little friendly chit chat, be direct. Continue your eye contact and state the purpose of your meeting. You are meeting because you want to be in business together, correct? Then say it! Start closing from the beginning of the presentation. For example: “Mr. John, I am pleased that you are here and I’m very much looking forward to earning your business today. With your permission, I will ask you questions to learn how I can help you, and certainly give us the opportunity to do business today. We will devise an effective plan and, if the plan showcases what you want, I will confidently ask you to invest with us. We understand that your business is important to you. That is why we would like to establish a plan of action and partnership at the end of our presentation today. Fair enough?” What your prospect says after you open matters very little at this point. What really matters is the delivery and the posture of your order of the day. Your prospect might say something like: “Well let’s see!” This is good. Why? Because that means he knows you mean business. You have just prepared your prospect for the close.
Discovery
This is the time for you to ask questions about what your prospect wants. Take as much time as you want. The more precise the answers you get, the better for both the prospect and you. Use hierarchical questions to determine which things are more important than others. For example, use questions starting with: “On a scale of one to ten...” Without a discovery phase, you have nothing. Use a trial-close at the end of your confirmation to make sure you start closing those open doors. A good trial-close would sound something like: “Mr. John, is there anyone else you discuss financial investments with to make final decisions?” This is very important!
Intent
Let your prospect know what you want to do with the information gathered. This is different from the order of the day. Remember that list of objections and their proper responses? The one you worked on so diligently? Well, this is where it will come in handy. Confident in your ability to deflect any objection, you will tell your prospect something like this: “Mr. John, now that I’ve gathered enough information to make you an offer, I’m going to explain what we can do for you. Before I get you excited about how we will help you, you probably know that we do business with a lot of successful companies. Many of them have challenges similar to yours. That’s why they come to us. Whether you don’t have enough in your budget, you need to do some research, you have to think about it, or you can’t make a decision today, it’s ok. Mr. John, know that we are going to offer something to earn your business even with the challenges that you might have.” Is this hard? You bet it is!
Pre-Close
Somewhere in your presentation you have to ask the tough question: “Mr. John, is there anything that is stopping you from making a commitment with us today?” This question is key. The answer will let you know exactly what you need to work on at the end. If the answer is just about the money, then this is good because all that’s left for you to do is to show your prospect the options that will make your product or service affordable to them. You will be primed for the close. After the complete presentation, with case studies and testimonials, comes a solution with an estimated price to earn a commitment -- and you have to close! A presentation without a close is never a business presentation in the first place. This is the way to prepare for the close. If you leave all the objection doors open and allow your prospects to object to everything at the end, you will not earn a commitment. Instead, you will have months of follow up and will, eventually, lose the sale to someone who was always more prepared for the close than you were.
“A presentation without a close is never a business presentation in the first place.”
Hispanic Chamber of Commerce of Metro Orlando
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The Main Street Gardener
UPDATE Activity vs. Accomplishment by Jerry Ross, National Entrepreneur Center
E
ver have one of those days where you are busy all day long, yet at the end of the day, it is hard to point to anything you accomplished that really mattered? It is so easy to confuse activity with accomplishment! As a small business owner, you do not have time to do things that do not contribute to revenue, so it is critical for you to know the difference: • Activities are tasks that can consume your time, make your “to-do” list disappear, and generally are not critical to the success of your business today. Tasks like shopping for copy paper, hanging pictures in the office, or planning a co-workers’ birthday lunch can consume your entire day, but you have to ask yourself, did that accomplish any of your goals for the business? • Accomplishments are more goal-oriented and directed toward driving your company forward. Yes, you can feel a great sense of accomplishment by completing tasks; however, if you don’t ever make a sale, complete a proposal, or service your clients, you can be very, very busy, but never move your business forward. Creating a Balance So how do you juggle the two? Decide the most important goals for today, next month, or next year and then write them down! Remember to attach measurable numbers to your goal and a time frame for completion… eg, “I want to call on 3 prospective clients today… I will send out my newsletter by Friday.” A goal without a measurement AND a time frame is really just wishful thinking! Write down those things you intend to accomplish and then you can evaluate whether those unforeseen activities that pop up every day are worth diverting you from your established goals for today. Now, I understand that certain tasks and priorities pop up which have to be dealt with immediately. You may have planned to make sales calls today, but if you arrive at work and the office is flooded, that becomes the priority! However, stop yourself several times per day and ask yourself, “Is what I am doing right now, at this specific moment, directly related to achieving MY goal?” You will begin to identify the things that are just eating away at your time. You may find you have been diverted into a pesky activity and need to redirect your effort toward your established priorities. Yes, this sounds extreme, but it works! Rest assured, when you begin making conscious decisions to delay simple activities to the weekend, or after hours, you will begin to have more of the workday (when your clients are available!) to focus on your priorities—the ones that will truly move your business forward.
Community involvement and business development are a few of the many things emphasized in the Hispanic Chamber. In an effort to continue increasing our international relations, we will host a trade mission to Costa Rica this year. Similar to our past mission trips to Mexico, Puerto Rico and Colombia, this mission trip will serve to create awareness in our community of the benefits of trade involvement with Costa Rica. Despite its known struggles, Costa Rica continues to have stable economic growth in the agriculture, textiles, technological and service industries. With the incentive of giving back to the community, we participate in a program called HCCMO Community Connections, in which we dedicate a quarter of the year to a non-profit organization that is a member of the chamber. Through this program, we are able to aid our non-profit members with their programs that support our community at large. This year, we are partnering with the HOPE CommUnity Center, an organization dedicated to assisting Central Florida’s immigrant and working poor communities. The HCCMO allows this organization to benefit through the help of donations collected through the program. In order to support the development of our community’s young professionals, the HCCMO is creating a program called Enhancing Career Opportunities. Through ECO, we plan to provide professional development opportunities to the younger professionals in Central Florida. We are currently conducting focus groups with the purpose of defining the program’s functionality. If you are interested in participating in these focus groups or providing feedback or suggestions for our program, I strongly encourage you to do so by email to Elda Rivera at erivera@hispanicchamber.net. The Latin Food and Wine Festival is one of our marquee events celebrating Hispanic Heritage Month. It’s the premiere wine and culinary festival in Central Florida infused with a Latin twist. This two-day event is held at the exquisite Cranes Roost Park, located at the heart of Uptown Altamonte. The festival begins with Savor the Night, an intimate culinary affair on Friday, October 18, and culminates with the Grand Tasting on Saturday, October 19 where local restaurants unite to bring our many attendees the best of Latin cuisine. This will be our fifth anniversary hosting LFW and we expect an amazing event, honoring its tradition by receiving over 20,000 attendees. Please mark your calendars and save date for our upcoming signature event, the 16th Annual Don Quijote Awards. Scheduled for December 7 at the Epcot World Showcase Pavilion hosted in partnership with the Hispanic Business Initiative Fund. It is bound to be a wonderful event, celebrating the success of businesses and professionals in the Central Florida community. Award nominations are now open. To submit a nomination, visit www. donquijoteawards.com. I encourage your participation. Through hard work and involvement, we can all make a lasting impact in our community!
DIANA BOLIVAR
President Hispanic Chamber of Commerce of Metro Orlando
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Hispanic Chamber of Commerce of Metro Orlando Hispanic Chamber of Commerce of Metro Orlando
Hispanic Chamber of Commerce of Metro Orlando
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GALLERY
B3 Social Media Seminar
BAH Florida Blue
BAH Orlando REP
BAH Jewish Family Services of Greater Orlando
Doing Business with Costa Rica Seminar
Hispanic Business & Consumer Expo
Hispanic Business & Consumer Expo
HCCMO Team
Hispanic Business & Consumer Expo
Hispanic Business & Consumer Expo
NEC 10th Anniversary
BAH Porsche of Orlando
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Hispanic Hispanic Chamber Chamber of of Commerce Commerce of of Metro Metro Orlando Orlando
Expo, B3 Seminars, Business After Hours & more... April - June 2013
Hispanic Business Conference Keynote Speaker: Chi Chi Rodr铆guez
HCCMO Job Fair
Hispanic Business Conference
Hispanic Conference
Airheads Trampoline Arena
Minority Business Opportunities Session
Hispanic Business & Consumer Expo
Reinventing the Wheel
B3 Social Media Seminar
BAH Girl Scouts
BAH Porsche of Orlando
BAH Orlando REP
Hispanic Chamber of Commerce of Metro Orlando
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FROM WORK TO PLAY
Let’s Go FOR A DRIVE: Florida’s Roadside Gem by Stephanie Cruz, Hispanic Chamber of Commerce of Metro Orlando
Summer is a time for relaxing retreats and carefree escapes from the responsibilities of work. To make the most of this summer, you may want to consider finding adventure right in your own backyard, right here in Florida. After all, there are good reasons that we are still the nation’s top vacation destination. Living in the Sunshine State, we are fortunate to have great year-round weather and world-class theme parks. But before there were theme parks, many Floridians enjoyed the natural splendor of our state parks and roadside attractions. They are all part of what is often called “Old Florida.” Perhaps this is the year for you to rediscover these hidden gems and treasures. One of these fascinating gems is Weeki Wachee Springs, a spellbinding 538-acre park best known for its captivating subaquatic world of mystical mermaids. The original Seminole Indian name for the springs means, “little spring” or “winding river.” The park is located on Florida’s Gulf Coast, just two hours west of Orlando at the crossroad of U.S. 19 and State Road 50. Weeki Wachee opened its gates in 1947 and has lured visitors young and old for the past 66 years. During its glory days in the ‘50s, it was known as the nation’s top tourist destination, and obtained worldwide acclaim when it was owned by broadcasting giant ABC. The park also served as a stomping ground for Elvis Presley, who used to stop by to see the hypnotizing mermaids perform. Today, tourists can still witness the enchanting performances of the mermaids while seated in an underwater theater. The park also features an animal show called “Misunderstood Creatures” which provides guests an entertaining glimpse of Florida’s wildlife, including snakes and alligators. Later in the day, if you’re in the mood for some sightseeing, the park offers a cruise of the Weeki Wachee River that winds its way 12 miles to the Gulf of Mexico. On the cruise you’ll
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Hispanic Chamber of Commerce of Metro Orlando
have the opportunity to observe turtles and aquatic birds, and learn about the wildlife that inhabits the region. If you’re an explorer at heart, you may want to go on a canoeing or kayaking adventure through the pristine crystal blue waters of Weeki Wachee River. On the way, if you are lucky, you may run into a manatee, a family of wild peacocks, or an otter. For fun in the water you can go snorkeling in 74-degree spring waters. In addition, you can enjoy the Thrilling Flume Ride, or take a trip on the ever-soothing lazy river ride. For visitors six years of age or younger, there’s a reserved play area called “Lil’ Mates Caribbean Cove,” where Mom and Dad can relax while trained lifeguards supervise the little ones as they play with Chester, the Sea Turtle, and build sand castles on the white sandy beach. Weeki Wachee Springs is much more than just an enchanting place ― it’s a piece of Florida history and charm. It’s a place where visitors can relive their childhood, make new memories, and recharge their batteries before heading back to work. Go out and explore Florida’s hidden gem. It’s a trip into the past every Floridian should take.
Pio Pio Latin Cuisine on Semoran Blvd has perfected its culi-
2500 South Semoran Blvd. • Orlando, FL. 32822
nary skills since 1994, when it’s first Restaurant in Queens, NY opened for business. Specializing in Pollos a la Brasa (Rotisserie Chicken) Pio Pio Latin Cuisine is the premier Colombian and Peruvian Restaurant in Central Florida. Dine-In and enjoy many of our exquisite platters. When you visit us at Pio Pio Latin Cuisine, you will not only be delighted by our food, you will also enjoy our home style hospitality making your every visit one to remember.
www.PioPioRestaurantFL.net
Pio Pio Latin Cuisine OFFERS DELIVERY AND CATERING services so you can also enjoy the great tasting food from the comfort of your own home or work. Just give us a call at: (407) 207-2262 / (321) 947-6147 Hispanic Chamber of Commerce of Metro Orlando
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Hispanic Chamber of Commerce of Metro Orlando