BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code OUGD303
Semester
Module Title
Doc. Code OUGD303
FMP
6
Title - Interior Design Yearbook Brief Design and mass-produce Yearbook for the graduating year of 2012 BA (Hons) Interior Design from Leeds College of Art.
Background / Considerations The yearbook is an annual publication designed to showcase the graduating year. The book is distributed to industry contacts, potential applicants and visitors to the end of year show. The yearbook is also used as a marketing tool to raise the profile of the course with feeder colleges and the creative industries. Sustainability is a core aspect of the course and this needs to be reflected in printing methods and design. 17 students graduating in 2012, small course. Reflect the contemporary application of the course. Not too keen on having individual photographs of each student. Course leader likes typography and contemporary design that works and meaningful bits of white space. To research: Eric Gill, Saul Bass, Deitir Rams, Steven Holl, Jean Nouvell, Rural Stuido, Bernard Tschumi, Ben Kelly.
Mandatory Requirements
Deliverables
Each graduate has an equal amount of space containing samples of work, a personal statement. Final outcome must be a ‘book’ with a possibility of a CD/DVD enclosed. Budget of £2,500 (needs to be confirmed).
3 x A2 proposal boards including concept, printing processes and branding such as font and colour as specified under ‘Mandatory Requirements’. Sample layouts and cover design need to be included on the proposal boards.
Studio Deadline
Module Deadline
20.02.12
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code OUGD303
Semester
Module Title
Doc. Code OUGD303
FMP
6
Title - Aura Brief Demonstrate a practical understanding of aura from the findings from my dissertation to be given to contributors and also as an informative piece to designers who may not be aware of the theory.
Background / Considerations The piece must reflect my personal view of aura in todays design practice and how effective different production methods are each are in their own way. Consider how this relates to value, and in turn, cost of production. How can each element (digital, mechanical and manual processes of design and production) be visually reflected through type. The same thing could be printed through different methods enabling a comparison of aura to be made.
Mandatory Requirements
Deliverables
Must be clearly related to the theory and my dissertation. Contributors must be acknowledged and recieve copies of products as a coutesy. Numerous copies made of deliverable,
6x publications encompassing all methods of production (digital, mechanical and manual). Series of 3x informative packs, each made from different production method and to include the an edition of the theory from theologist most specific to that method of production.
Studio Deadline
Module Deadline
Needs to be completed ASAP to send off to contributors. Initial deadline of 02.02.12
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code OUGD303
Semester
Module Title
Doc. Code OUGD303
FMP
6
Title - Craft Magazine Brief Create and produce a craft magazine featuring ‘dying crafts’ used by LCA students, for LCA students.
Background / Considerations Similar to ‘Paper Runaway’ magazine. Utilise craft techniques for the production of the magazine. Focus on students from leeds College of Art to feature people using these crafts and also to promote the use of them to other students. Information on how the crafts are being used and how others can use them. Informative, promotional and inspirational. Concept from Sally Dewhirst. Execution of design from me with Sally agreeing and suggesting what she likes/doesn’t like.
Mandatory Requirements
Deliverables
Content and images to be discussed with Typeface, branding, publication, promotion Sally Dewhirst. of publication, lauch event invitations and promotion.
Studio Deadline
Module Deadline
Next meeting with Sally on 09.02.12.
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code OUGD303
Semester
Module Title
Doc. Code OUGD303
FMP
6
Title - Film identity/Film Festival Brief Design the identity including imagery, type and application onto deliverables for the release of the film and cinema screenings.
Background / Considerations Decide on film and find out more about the plot and what needs to be communicated. Colour considerations rather than stock. How the text interacts with the imagery from the film. Application of this effectively for each format. Could possibly be the branding for the Film Festival put on by Leeds University.
Mandatory Requirements
Deliverables
Need to choose a film/set of films to be the content. Content could reflect my interests in films... what do I like?
Poster, sleeve, tickets...
Studio Deadline
Module Deadline
Need to find out more about possible live brief from Fred.
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code OUGD303
Semester
Module Title
Doc. Code OUGD303
FMP
6
Title - D&AD Aviva Brief In these straightened times, make saving ‘front of mind’. Dispel the impression of savers as dull, miserly, unadventurous people. Inspire people to play the long game, even if it means cutting down on spending in the short term.
Background / Considerations As a rule, young people don’t save. Most of us never reach the point where we suddenly feel able to put money aside. Something always comes up. The irony is that, by the time you retire, a pound saved early in life is worth much more than a pound saved later in life. The main barriers to saving are that many people do not realise that they need to. This is further compounded by a lack of disposable income, and the fact that many are more concerned with paying off debt. Saving is a difficult thing to stir people to think positively about. Some often see it as impossible; boring or overly cautious by others; and for others, it’s simply never occurred to them. How can we reframe the act of saving among young people making it relevant, feasible, important, interesting, and dare we say it, even cool? • Trust in banks and financial institutions is at an all time low. • Money is tight for people before they even think about saving. • Aviva want to change behaviour through this advertising; they want to rebrand savings, own the issue and be seen as a company that shows the benefits of savings in a different light to enable a social change in the way young professionals think about saving. This is a real-life issue that Aviva wants to champion. Any creative ideas that help communicate the needs, and change thinking, could well be picked to become actual communications.
Mandatory Requirements
Deliverables
Guidance and tools for Aviva can be accessed and downloaded from www.avivabrand.com.
The idea can be dramatised across any media channels you feel appropriate, and can include creation of new online destinations or branded utility/content. Use of emerging techniques and platforms is welcomed.
Studio Deadline
Module Deadline
Need to be submitted to D&AD for 09.03.12
30.05.12
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code OUGD303
Semester
Module Title
Doc. Code OUGD303
FMP
6
Title - Design Context Brief Produce a printed graphic product that effectively communicates the context of your design practice.
Background / Considerations Design and produce the book that you wish you could buy and that would explain to everyone (yourself included) who you are as a designer. The print processes which interest me, letterpress, litho etc. Design studios who I want to work for based in Manchester specifically. Typography I like and publications I like. Why do I like stuff. Tangible products. Chapter structure to be sorted soon.
Mandatory Requirements
Deliverables
Indepth research into specific graphic Publication... design disciplines, professional practices, social/ethical/commercial considerations and industrial production methods relevant to your own individual design practice and creative concerns. You will need to use your FMP blog to document your on going investigation, organisation, critical analysis and evaluation of research activities and source material. Research activities should include visits to studios, interviews, questionnaires as well as material from a breadth of secondary sources.
Studio Deadline
Module Deadline
Presentation of intent and chapter structure sorted by 02.01.12 Majority of research to be collected for 10.02.12.
30.05.12
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code OUGD303
Semester
Module Title
Doc. Code OUGD303
FMP
6
Title - Occasion Cards Brief Produce some retail items to be sold at events/fairs/festivals for self promotion.
Background / Considerations Customers need to want to buy my roduct, have some authenticity to it. Give them a reason to buy the cards. Birthday, valentines, christmas etc.
Mandatory Requirements
Deliverables
Must fit the conventional format of a card, Celebration cards , envelopes and also stock needs to be conventional, but a packaging. printing technique such as woodblock needs to be applied.
Studio Deadline
Module Deadline
07.02.12
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.