Hazed

than ours so it’s a needle in a haystack. A lot of the time though one good product will lead on to another, so we just follow the trail, tweet to blog to designer to website to another designer or producer.

For labels looking to establish more of an online presence, what do you suggest they should look for, or do, when approaching online retailers?

Get your pricing right, it’s really important from the beginning that they figure out a price that allows them to sell wholesale, we often find great work from craftsman and artists that have started out selling direct to the customer, but have not thought of wholesale pricing so they simply can’t get larger orders and have many stores stocking their work. An obvious one which most people are doing a good job of now, but still worth mentioning is taking the time to photograph your product well & include lifestyle photos too.

What suggestions or helpful hints can you offer for those of us looking to establish a website in the future?

Nooo don’t do it, it’s way too much work!

But if you do, keep it simple and focus on the user experience. Google search algorithms are getting more intelligent, they can now recognise if a website is designed well and provides a good user experience. If you have an ugly or complicated website customers won’t spend much time there and google won’t send many people there either. Visitors can be