Dr. Shocker’s AUCTION
OF HORROR!
271
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271. Magnificent Vincent Price Painting. Oil on board, 34” x 54”. Framed. “From the Vincent Price Collection” label on verso. This monumental portrait of actor Vincent Price was used to promote “The Vincent Price Collection of Fine Art” offered at Sears department stores and through the Sears Catalog starting in the early 1960s. Vincent Price, who was a renowned lover and scholar of fine art, was given the reigns by the Sears and Roebuck Company from 1962-70 to acquire art to be sold through their store and their popular Sears Catalog. Over nearly a decade Price purchased art collections, and even commissioned what he considered to be “fine art” to be sold to the general public. What was initially thought to be a difficulty (that the Sears and Roebuck Company would be able to be taken seriously in the snobbish art market) became a success through Price’s expert guidance. Price managed to spearhead the project and keep a firm grasp on Sears’ “Vincent Price Collection of Fine Art,” ultimately bringing tens of thousands of works of art to the public, including such lofty names as Rembrandt, Dali and Picasso. Special shipping and handling required. Starting at $2,000