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April 2011

100% Latino -owned & -operated

Volume 10, Number 4

www.hawaiihispanicnews.org

Hawaii's Aloha For Japan Campaign builds momentum statewide: Donations exceeded $1 Million Hawaii's largest banking institutions HONOLULU, Hawaii - - have all agreed to serve The Aloha For Japan campaign, as collection points for a statewide initiative to help the monetary donations people of Japan devastated by made payable to “Aloha the recent massive earthquakes For Japan." Charities and tsunami, built considerable accepting donations for momentum. Organizations had the Aloha For Japan reported donations of more than campaign include the $1 million by March 25. Hawaii State Chapter of the American Red Cross (ARC) and the In this Issue: Japan-America Society Business: Cox Enterprises and Coca- o f H a w a i i ( J A S H ) . JASH will donate all its Cola host 2011 National proceeds to the Japanese Hispanic Corporate Council Red Cross Society. Both meeting, pg. 2 ARC and JASH are tax-exempt 501(c)(3) Government: 2010 Census Shows Ameri- organizations. While exceeding $1 million ca's Diversity, pg. 8 is significant, this figure does not include many other fundraising Community: initiatives and campaigns that Hawaii Team Competes in 2011 Dept Of Energy Solar Decathlon, pg. 11 By Lynette Lo Tom, Bright Light Marketing

Education: How Students Can Find the Real Price of College, pg. 17 Entertainment: mun2 and Telemundo Studios Begin Production of RPM Miami, pg 24 La Cocina: Huevos Rancheros, Mexican ranch-style eggs, pg 27

“Soul De Cuba owner Jesús Puerto and Maya Soetoro-Ng co-hosted a Japan Tsunami Relief fundraiser in the restaurant”

have been launched throughout Hawaii. Hawaii Governor Neil

Abercrombie, an honorary co-chair of Aloha For Japan, stated: "I am so grateful to the

many individuals and businesses who have stepped up to show aloha for the people of Japan. Through the Aloha For Japan campaign we stand with Japan in solidarity and in sympathy for the challenges they are facing." "This truly has been teamwork at its best," said Lt. Governor Brian Schatz, who helped spearhead this statewide initiative. "We are thrilled to get the participation from so many community-based organizations, virtually every bank on every island, and the full support from Mayors Carlisle, Arakawa, Carvalho and Kenoi. While our community is saddened by this SEE ALOHA JAPAN PG.19

Hawaii Team Competes in 2011 Dept Of Energy Solar Decathlon

and design excellence with optimal energy production and HONOLULU, Hawaii -- maximum efficiency. Team Hawaii is proud to The U.S. Department of Energy Solar Decathlon challenges 20 have been selected as one of collegiate teams to design, build, 20 university teams worldwide and operate solar-powered to compete. The event takes in houses that are cost-effective, Washington D.C. this September. energy-efficient, and attractive, The team is comprised students from all over the world. The from the UH - including Tiffany winner of the competition Iiga (Mexican descent) and is the team that best blends Richard Ordonez (Colombian affordability, consumer appeal, descent). They - along with By Marí Roma Villa, Editor

the other talented UH students that combine energy-efficient on this team - will represent construction and appliances Hawaii in this international with renewable energy systems that are available today. It also competition. For two weeks, teams of supports the Administration's college and university students goal of creating a clean energy from across the U.S. and the economy, while saving American world will compete to design, families and businesses money build, and operate the most and reducing our dependence affordable, attractive, effective, on fossil fuels. "These students are and energy-efficient solarpowered house. The competition tomorrow's leaders in helping SEE TEAM HAWAII PG.11 will highlight affordable homes

Hawaii Hispanic News

Page 2 - April 2011 Publisher/Senior Editor José Villa Editor/Marketing Director Marí Roma Villa Entertainment Editor Ray Cruz Contributing Writer Priscilla Cabral-Perez Official Photographers Phoenix Photography Translator/Web Jefa: Maritza López-Holland Maui Distribution: Carlos Hernandez Kona Distribution: Tony Dias The Hawaii Hispanic News is published the first week of every month. Editorial input submission deadline is 20th of month. Advertising reservation deadline is 20th of month. Editorials and advertising are on a space availability- and timeconstrained basis after these dates. Subscription rates are $30.00 (U.S.) for a one-year subscription (12 issues); and $75.00 (U.S.) for three years (36 issues). Foreign rates are available on request. Reproduction or use of editorial or graphics content without permission is prohibited. HAWAII HISPANIC NEWS PMB 344 PO Box 30800 Honolulu, Hawaii 96820 Telephone: (808) 744-7225 Fax: (808) 440-1385 Office Hours: Monday - Friday 8:00 a.m. - 5:00 p.m. E-mail: info@hawaiihispanicnews.org Website: www.hawaiihispanicnews.org

BUSINESS Cox Enterprises and Coca-Cola host 2011 National Hispanic Corporate Council meeting By José Villa, Senior Editor

changes in the market place which affect the Hispanic consumer." Highlights of the member conference include panel discussions by top diversity experts on Supplier Diversity programs that have success and sustainability and analytical fact-finding data and tools to

WASHINGTON, D.C. -- The National Hispanic Corporate Council, established in 1985 by corporate executives as a non-profit organization and is a premiere resource on the Hispanic market, will hold its 2011 Spring Member Meeting & Think Tank, on Wednesday, April 13th and Thursday, April 14th in Atlanta, GA. This two-day conference will convene corporate members, business leaders, and decision-makers to discuss better position you to effectively have an the stories and highlight the numbers impact on your marketing ROI. on positioning companies to win in The moderator is Mercedes the Hispanic marketplace. In addition, Jaime-LeVvintre, Supplier Diversity we will explore best practices that Professional Services, SUPERVALU. deliver results in the areas of marketing, The panelists are: Theresa Barrera, supplier diversity and corporate social Vice President, Supplier Diversity, responsibility. Walmart; Michael Byron, Vice President, "Everywhere you turn, Hispanics SUPERVALU; Derek Cantey, Senior are featured as the new driving force Vice President, Wells Fargo; and Javier from political changes to environmental Palomarez, President & CEO, United changes," said Pat Martinez, President/ States Hispanic Chamber of Commerce Chief Executive Officer. "The National (USHCC). Hispanic Corporate Council is the David Gonzales, Chief Executive premier membership organization in the Officer of The Greater Dallas Hispanic country keeping its finger on the pulse of Chamber of Commerce, will lead a

powerhouse discussion on assessing if Latino/Hispanic leaders are prepared to compete within the global consumer demands for the 21st century. The panelists are: Alison Anthony, Diversity & Community Relations Director/President, Williams Foundation; Gaelo de la Fuente, President, Farm Fresh, a S U P E R VA L U Company; Beth Kech, Senior Director, Walmart; C h r i s t o p h e r P. K i r c h e r, Vi c e President, Corporate Affairs and President, ConAgra Foods Foundation; and Brigitta Witt, Vice President, Corporate Social Responsibility, Hyatt Hotels. For the first time ever, the NHCC will increase the talent pipeline by introducing an In-school college edition program to its NHCC member companies. This oncampus program will connect its member companies with potential candidates for internship opportunities. Also, there is a panel discussion on "Increasing the Hispanic Pipeline," which will address the need and responsibility of corporate America to engage talent at all levels of business in an effort to sustain the workforce development.

American Advertising Federation - Hawaii

National Association of Hispanic Journalists

U.S. Hispanic Chamber of Commerce

Latin Business Association

Society of Professional Journalists

National Council de La Raza

Hawaii Hispanic News

Page 3 - April 2011

UNITY Board Adopts New Revenue Sharing Plan By Onica N. Makwakwa, UNITY Journalists of Color, Inc.

MCLEAN, Virginia -- UNITY Journalists of Color, Inc., has established a new revenue-sharing plan for our 2012 convention, and is committed to working on a new strategic plan to make our alliance stronger, while also ensuring the sustainability o f t h e organization's important mission. UNITY is a strategic alliance advocating news coverage about people of color, and aggressively challenging its organizations at all levels to reflect the nation's diversity. It represents more than 8,000 journalists of color. In addition to planning the largest regular gathering of journalists in the nation, UNITY develops programs and advocacy initiatives that promote its mission. The new revenue-sharing plan creates the potential for more revenue for each alliance partner: the Asian American Journalists Association; National Association of Black Journalists; National Association of Hispanic Journalists; and Native American Journalists Association. It also provides revenue to fund UNITY at a sustainable, disciplined level. "The alliance partners have been working hard on a new financial arrangement that would be fair to all. They've considered various proposals and counterproposals. There's no doubt that this board has paid close attention and has given this serious deliberation," UNITY President Joanna Hernandez

said. "As of now, UNITY's convention revenue has been capped at $750,000, with any excess that would have gone to UNITY to be divided proportionately among the alliance partners. With some belt-tightening, it allows UNITY to remain active between convention years and continue its core mission of advocating for a diverse news workforce and for fair coverage of communities of color." U N I T Y recognizes that the changing media environment calls for a new strategic plan and is committed to adopting a plan by the fall. UNITY is committed to evolving with our alliance partners and the industry. "I've been president for just three months, but I recognize the need for any 20-yearold organization to examine itself," Hernandez said. "A new strategic plan is long overdue. I am committed to change and fully support the alliance partners' efforts as we move forward." More than ever, our four alliance partners need one another. The economic recovery is not complete, and our mission of diversity in news coverage and staffing has never been more important, as evidenced by the nation's rapid demographic changes that were reported in the 2010 U.S. Census. The UNITY alliance partners of AAJA, NABJ, NAHJ and NAJA are excited to work together to be even more dynamic, and we look forward to a successful UNITY 2012 convention Aug. 1-4, 2012, in Las Vegas.

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Hawaii Hispanic News

Page 4 - April 2011

Walmart eliminated over 80 percent of its California waste that would have gone to landfills By JosĂŠVilla, Senior Editor

BENTONVILLE, Arkansas -Walmart reported today that it has eliminated more than 80 percent of the waste that would go to landfills from its operations in California. The company's comprehensive waste reduction program that produced these results is now being implemented across its 4,400 stores, Sam's Club locations and distribution centers in the U.S., moving it closer to its global goal of creating zero waste. Achieving a similar 80 percent reduction in its landfill waste across the country would help it prevent more than 11.8 million metric tons of carbon dioxide emissions a n n u a l l y. This is equal to taking more than 2 million cars off the road for a year. "We are proud of the progress we are making toward our zero waste goal, but realize we still have more work to do," said Bill Simon, president and CEO of Walmart U.S. "We are committed to actively finding and developing solutions that are both good for the environment and good for business." "We do everything with the customer in mind. We are committed to buying, operating and selling for less, and our

waste program is a great example of developing new ideas that help us save our customers money," continued Simon. "Through this program we are able to provide the raw materials needed to make new products, recycle millions of pounds of commodities and reduce the environmental impact of landfills." Beginning in 2009, Walmart created a nationwide infrastructure of landfill alternatives that could open new opportunities for municipalities, and other businesses, to reduce the amount

of solid waste they send to landfills. The Walmart Zero Waste Program has three main components: -- Recycling cardboard, paper, aluminum, plastic bags, and roughly 30 other items, through the super sandwich bale (SSB) program. Items not eligible for the SSB, including wood pallets, polystyrene plastic and apparel, are sent to Walmart's return centers for reuse or recycling. -- Donating healthy, nutritious food

to food banks around the country. In 2010, Walmart donated 256 million pounds of food to

hunger relief organizations – the equivalent of 197 million meals. -- Creating animal feed, energy or compost from expired food, and other organic products following the EPA's food waste hierarchy. "Walmart is to be commended for making real progress in minimizing the

environmental impact of waste from its stores," said Karen Luken, director of the Clinton Climate Initiative's (CCI) Waste Program. "One of the key aims for CCI's Waste Program is to reduce methane emissions from landfills, and Walmart's initiative sends a clear message to other businesses that this is one source of emissions that can and should be addressed now." Walmart b e g a n implementing and consistently tracking its new and existing waste reduction efforts in California in 2009. A thirdparty review has shown Walmart uses an appropriate process to establish its waste reduction data. The nationwide program, based on the California model, will include an ongoing review to monitor the program's success.

Hawaii Hispanic News

Page 5 - April 2011

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New U.S. Census numbers

120,842 Hawaii Hispanic Residents - 40% increase since 2000 U.S. Hispanic Buying Power (annual disposable income): $1,000,000,000,000 (Trillion)

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Hawaii Hispanic News

Page 6 - April 2011

Hawaii’s Colombian community celebrated its traditional Carnaval in Waikiki

Beautiful sunset surrounds Claudia Butcher

Tatiana and 2011 Carnaval Queen Sadis Primera paint some items for the festival

Ivonne and Juan display the yellow, blue and red that are the colors of the Colombian flag and Colombian people

A new generation of Colombians Claudia and her son

This young man wears the traditional Colombian ruana (poncho) and hat

Hawaii Colombians came together to celebrate their traditions and culture

2011 Carnaval Queen Sadis Primera and Hernando dance with their faces covered with cornstarch

Colombian flags and colors were evident everywhere

2011 Carnaval Queen Sadis Primera (left) receives the title from Claudia Butcher 2010 Carnaval Queen

Hawaii Hispanic News

Page 7 - April 2011

Goya Foods donates one million pounds of food through United Way to fight hunger will donate more than 100,000 cans of kick-off the day of giving. Worldwide. "Good nutrition is a key part Goya coconut water to aid the victims Goya's Secaucus, New Jersey of United Way's commitment to improve SECAUCUS, New Jersey – In mid- of the recent earthquake people's health. This generous March, Goya Foods, Inc., the largest and tsunami in Japan. donation will help ensure that Hispanic-owned food company in the This donation will quickly children and adults in these U.S. announced, during a March 16 press help provide the victims communities have access to conference at the New Meadowlands with necessary nutrients affordable, healthy food." Stadium in New Jersey, their donation during these difficult At the press conference, of one million pounds of food in the times. Goya has a long Unanue also unveiled details U.S. and Puerto Rico to help fight hunger. history of providing aid to of the Goya Gives campaign, Goya has partnered with United Way to those impacted by natural which it is conducting in execute the food distribution, providing disasters and has made partnership with United Way. food to: various food pantries; food significant donations both For 75 days, from March 16th banks; shelters; senior organizations; and at home, including those to May 29th, Goya Foods is schools. The donation, which consists of impacted by Hurricane encouraging consumers to rice, dry beans, and other Goya favorites, Katrina, as well as abroad participate in the fight against will help feed more than three million in Mexico, Haiti, Chile, hunger, and promote better Peru and El Salvador, people. nutrition, through the Goya Taking place on the 75th day of among others. Gives social media platform. "Giving has always been an integral distribution center will serve as the Participants will be able to share their its 75th year, the one million pound donation is part of a series of initiatives part of our culture, so as we celebrate flagship for the effort donating 175,000 low-cost, nutritious recipes using Goya the company has developed to celebrate our seventy-fifth anniversary, we wanted pounds of food to United Way of Hudson products, as well as photos and stories its milestone anniversary in 2011 and is to give back to the communities that County and United Way of New York of how they have shared a meal with the largest ever single-day food donation have always supported us," said Robert City. The nationwide efforts will take a friend or neighbor in need, at www. by a food company. The historic donation Unanue, president of Goya Foods. place in the following Goya markets, goyagives.org. " A t a t i m e each of which will receive at least serves as a Participants can also share the Goya when millions 75,000 pounds of food: Boston; Buffalo; Gives message with their friends through reminder of of Americans Chicago; Houston; Los Angeles; New Facebook and Twitter. In addition, people its service are faced with York Tri-state area; Miami; Orlando; can make monetary donations directly to t o i t s food insecurity, Puerto Rico; and Washington, D.C. communities United Way, funding the organization's this donation and is the "We applaud Goya's commitment initiatives to prevent hunger and reinforces our to fight hunger," said Brian Gallagher, improve nutrition in communities across next step c o m m i t m e n t president and CEO of United Way America. in Goya's to aiding in the longstanding fight against commitment hunger, so we of supporting thank United the fight Way for helping a g a i n s t us execute this h u n g e r. day of giving." Throughout Members its 75-year of the local history, the business and company philanthropic has donated communities, extensively including to local and representatives national organizations. In 2010 alone, the from: Catholic Charities, Puertorriquenos company donated more than 1.5 million Asociados for Community Organization; and Palisades Emergency Residence pounds of food internationally. Additionally, Goya announced that it Corporation, joined Goya executives to By Marí Roma Villa, Editor

Hawaii Hispanic News

Page 8 - April 2011

GOVERNMENT

2010 Census Shows America's Diversity By Marketwatch.com

population accounted for over half the 27.3 million increase in the total U.S. population. By 2010, Hispanics comprised 16 percent of the total U.S. population of 308.7 million. The non-Hispanic population grew relatively slower over the decade at about 5 percent. Within the non-Hispanic population, the number of people who reported their race as “white alone” grew even slower (1 percent). While the “non-

WASHINGTON, D.C. -- The U.S. Census Bureau just released the second in a series of 2010 Census briefs, “Overview of Race and Hispanic Origin: 2010”, which looks at our nation's changing racial and ethnic diversity and provides a snapshot of the racial and Hispanic origin composition of the U.S. The examination of racial and ethnic group distributions nationally shows that, while the “non-Hispanic white alone” population is still numerically and proportionally the largest major race and ethnic group in the U.S., it is also growing at the slowest rate. Conversely, the Hispanic and Asian populations have grown considerably, in part because of relatively higher levels of immigration. More than half of the growth in the total U.S. population between 2000 and 2010 was due to the increase in the Hispanic population. Between 2000 and 2010, the Hispanic H i s p a n i c white alone” population grew by 43 percent, rising population increased numerically from from 35.3 million in 2000 to 50.5 194.6 million to 196.8 million over the million in 2010. The rise in the Hispanic 10-year period, its proportion of the total

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population declined from 69 percent to combination. An additional 8 percent 64 percent. of the two or more races population The overwhelming majority (97 reported three races and less than 1 percent) of the total U.S. population percent reported four or more races. reported only one race in 2010. This Three quarters of multiple race group totaled 299.7 million. Of these, combinations were comprised of four the largest group reported “white alone” groups in 2010: white and black (1.8 (223.6 million), accounting million), white and "some other race" f o r 7 2 (1.7 million), white and Asian (1.6 million), and white and American Indian or Alaska Native (1.4 million). The population reporting their race as white, either alone or with at least one other race, was the largest of all the alone-or-incombination categories (231.0 million). It represented about threefourths of the total population. About 14 p e r c e n t o f a l l percent of the total population reported people living in the U.S. The black, their race as black, either alone or with or African-American, population totaled at least one other race, which was 38.9 million and represented 13 percent the second-largest of the alone-or-inof the total population. combination categories (42.0 million). Approximately 14.7 million people There were 21.7 million people (about 5 percent of all respondents) classified as some other race alone identified their race as “Asian alone.” or in combination and 17.3 million There were 2.9 million respondents people classified as Asian alone or who indicated “American Indian” and in combination in the 2010 Census, “Alaska Native alone” (0.9 percent). The making up 7 percent and 6 percent of smallest major race group was “Native the total population, respectively. The Hawaiian” and “Other Pacific Islander two smallest alone-or-in-combination alone” (0.5 million), which represented categories were American Indian and 0.2 percent of the total population. The Alaska Native (5.2 million) and Native remainder of respondents who reported Hawaiian and Other Pacific Islander only one race, 19.1 million people (1.2 million), making up 2 percent (6 percent of all respondents), were and 0.4 percent of the total population, classified as "some other race" alone. respectively. Nine million people reported more The Asian alone population grew than one race in the 2010 Census and faster than any other major race group made up about 3 percent of the total between 2000 and 2010, increasing by population. Ninety-two percent of people 43 percent. The Asian alone population who reported multiple races provided had the second-largest numeric change exactly two races in 2010; white and (4.4 million), growing from 10.2 million black was the largest multiple-race SEE CENSUS 2010 PG.27

Hawaii Hispanic News

Page 9 - April 2011

It's Easy Being Green: Does Daylight Saving Time Work? The United States passed a law in 1918 that both established time zones WASHINGTON, D.C. – On Sunday, and instituted a DST similar to what we March 18, most Americans woke up a have now. When the war concluded, the little bit groggier. Thanks to daylight law proved unpopular enough to coax saving time, or DST, clocks in most parts President Woodrow Wilson into vetoing of the United States were set one hour its renewal. ahead—robbing millions of precious President Franklin Delano Roosevelt sleep, but rewarding them with extra later reinstated a year-round DST during daylight in return. World War II to curb wartime energy The interval for DST has been longer consumption. But that law expired at the in the past four years. That’s because the end of the war, as well. Energy Policy Act of 2005 mandated that Finally, in 1966, a more standardized DST be extended by one month. It used DST was implemented that coincided to last from the first Sunday in April to with the Universal Time Act. The law the last Sunday in October, but now lasts was adopted throughout the country in from the second Sunday in March until the first Sunday in November. Why the switch? Or, more to the point, why have DST at all? The answer lies in the desire to conserve energy. DST proponents argue that waking up earlier to take advantage of the increased daylight reduces the need for artificial forms of lighting—and they have been making this argument for literally hundreds of years. Ben Franklin was one of the first to propose something along fits and starts, but the central idea was the lines of DST. The Founding Father the same: reduce energy by capitalizing argued in a satirical piece, written on the available natural light. anonymously for the Journal of Paris, The logic behind DST is rather that the government should tax window intuitive. But does it work in practice? shutters, ration candles, and ring church No clear consensus has emerged from bells at sunrise to encourage Parisians to studies despite the historical assertion wake up earlier. And, of course, Franklin that DST saves energy. wrote that firing cannons would serve as • The Department of Transportation, or an effective alarm clock should Parisians DOT, was ordered to conduct a study fail to rouse. evaluating the time shift’s energy Franklin’s tongue-in-cheek plan savings after the United States went never caught on, predictably enough. It on extended DST following the 1973 wasn’t until World War I that countries oil embargo. The DOT estimated a around the world started using DST to reduction of roughly 0.75 percent. reduce energy consumption, beginning • A National Bureau of Standards study with Germany and its allies. two years later, however, found no By José Villa, Senior Editor

evidence of a decrease in energy consumption. • A 1983 German study determined that energy savings could be much more than estimated in the United States. By running a simulation, the Germans determined that DST was responsible for a 1.8 percent decrease in energy consumption. • But another European study conducted in 1999 cut that estimate down to only half of a percentage point. University of California at Santa Barbara professor Matthew Kotchen and grad student Laura Grant had a unique opportunity to conduct a study that would more directly test the cause and effect of DST on energy consumption. Only 15 of Indiana’s 92 counties observed DST as of 2006. The entire state adopted the new DST after the aforementioned 2005 law took effect in 2007. Kotchen and Grant found that DST in fact increased energy consumption in the state by testing the difference in energy consumption between the two years (adjusting for variables such as temperature). The authors found that artificial light use decreased, but those savings were more than offset by the increased usage of cooling systems, which residents needed to combat the hot Indiana summers. Whether or not DST reduces our energy usage remains unclear. The studies that have demonstrated an impact in either direction show that impact to be marginal. It is possible that DST could reduce our energy consumption, but the law alone is not enough, as the Indiana study demonstrates. We need to keep in mind the law’s intent and augment our own behavior accordingly. Realizing the potential of daylight saving time may in fact be possible by increasing awareness of ways to reduce our energy usage.

José Villa “This Week In The Hispanic Nation” news segments air during the “Sabor Tropical” Salsa music radio show. Saturdays, 5pm – 8pm. With your host, known to friends as “Señor Salsa,” Ray Cruz Hawaii Public Radio KIPO/FM-89.3 Listener-Supported “Radio With Vision” 738 Kaheka St Honolulu, HI 96814

Hawaii Hispanic News

Page 10 - April 2011

Dominican Latino leads major national non-profit initiative section of Manhattan. The “Heights” are known widely as a Dominican WASHINGTON, D.C. – Disasters, neighborhood. He said: “I grew up in the New York like the recent Japan tragedy, bring out many bogus non-profits. Guidestar’s City public school system. Most of the (www.guidestar.org) mission is to: “To teens my age were having babies or not revolutionize philanthropy by providing going to school. Seeing guns at school information that advances transparency, was a common occurrence. Each day, enables users to make better decisions, when I entered my high school, which and encourages charitable giving.” To was on 33rd St, three blocks from the many of us that have worked in the Empire State Building, I had to walk non-profit world, Guidestar is the “CNN” through a metal detector and x-rays just industry standard go-to agency to get to get into school.” He continued: “I remember seeing reliable information on U.S. nonprofits. students going crazy, Guidestar is one way fights, blood in the to ensure a donor’s hallways, etc. Knives money is going to a and ice picks were legitimate agency. almost standard José Fernández issue. I saw a student is director of the slam a door into a GuideStar Exchange. professor’s hand so That’s the program hard it broke the tip that encourages of his finger right off. nonprofits to share upI don’t remember the to-date information exact number, but our about their missions, school had roughly programs, leadership 2,000 students and teams, and social there were only 70 in impact. It’s a free our graduating class. service which What made a allows nonprofit difference for him? o rg a n i z a t i o n s t o He said: “My parents. add and update information about their organizations They always instilled in us that the came to a master database used by 22,000 to this country so that we would have a visitors every day. Here grant makers, better life. We knew they struggled in donors, volunteers and decision makers NYC to find a place to live, to find jobs. have access to accurate and transparent My dad worked as a janitor in an office information about organizations so they building. We saw how hard they worked, can better determine which organizations so that incented us to work hard too. I to fund, support and become involved remember collecting aluminum cans and taking them to start to collect the five with. Before joining GuideStar, Fernández cents. That was my allowance.” After graduation, Fernández attended was a program manager at the American Association for the Advancement of the State University of New York Science, where he assisted in the (SUNY) at Oswego – a five hour drive development of two niche social upstate from the city. He said: “Oswego networks and managed the development is a great little town. I remember getting up there with a bunch of Dominican and of the grants database GrantsNet. Fernández’s parents came to New Puerto Ricans teens from the city. A few York City 30 years. He was born in the months later, I was one of the very few Bronx and, along with his three brothers, still there. Many of them transferred out grew up in the Washington Heights because they couldn’t stand the winter. By JoséVilla, Senior Editor

I graduated with bachelors in marketing and minored in economics.” What was living in Oswego like for him? He said: “I chose to go to SUNYOswego to get away from the life I saw around me. So I went up there with an open mind and open arms. I knew life was going to be very different, but I knew if I wanted my life to be different, the change had to start with me. Eating nonDominican food was a huge adjustment. A Dominican friend and I cook our own Latin food, because it’s part of our culture and we missed it.” He continued: “Diversity was new to me. Everybody I knew in the city was Dominican or Puerto Rican, but all our teachers were white. That was my view of the world growing up. All authority figures were white, and then there were the rest of us. So leaving the big city, and going to a small town community that was 95% white, was a huge cultural shock for me. However, it was the right thing to do and greatly expanded my view of the world.” Fernández graduated from SUNY – Oswego in 1999. He went back to the city and tried to break into the advertising

industry, but he found it very difficult. A fellow Oswego graduate moved to D.C. to live with family and encouraged me to interview there. I hesitated, but reluctantly applied for several positions and started getting interview requests. So I accepted a position with a D.C. nonprofit for two years, and 10 years later, I’m still living here.” While at that non-profit, he enrolled in the George Washington University Executive MBA program and graduated, while holding a full-time job. A couple of weeks after graduation, he got a call from a recruiter. A few weeks after that, he accepted a position at GuideStar, where, ironically, he wound up working with another SUNY-Oswego classmate. One thing I found particularly gratifying about his story is how proud his parents are of him. He said when his dad came to visit his office, he said: “All the years I was cleaning offices like this, I dreamed that one day my kids would be working in offices like these. You’ve made me very proud.” There are so many individuals in our Hispanic community – and others – that can relate to his dad’s joy.

Hawaii Hispanic News

Page 11 - April 2011

COMMUNITY

Team Hawaii Continued from page 1

develop a clean energy economy," said Energy Secretary Steven Chu. "Their innovative projects will help raise public awareness about energy efficiency, help save consumers money and reduce carbon pollution." The selected teams and their projects represent a diverse range of design approaches, building technologies, and geographic locations, climates and regions including urban, suburban and rural settings. They also aim to reach a broad range of target housing markets, including low-income, disaster relief, retirement, and more. A panel of engineers, scientists, and experts from DOE’s National Renewable Energy Laboratory evaluated applications for the 2011 competition. Teams were required to meet specific criteria to demonstrate their viability, including their ability to: design and build an innovative, entirely solar-powered house; raise additional funds, to support the project through a well-integrated curriculum; and assemble a team necessary to carry the project through to completion. In addition, a panel of professionals from American Institute of Architects, National Association of Home Builders, the U.S. Green Building Council, building industry media, and the American Society of Heating, Refrigerating, and Air-Conditioning Engineers evaluated conceptual designs from prospective teams. The results of their evaluations, combined with scores based on the four criteria listed above, determined the 2011 Solar Decathlon teams. Each team has to design and build a solar-powered house. The houses will be setup on the National Mall this fall, and

will be judged there, by a panel of experts according to criteria within 10 contest categories. The houses will be open to the public for tours. The Solar Decathlon supports interdisciplinary education

polymer • Strong and lightweight • A tight, well-insulated thermal envelope • Resistant to damage from corrosion, termites, rot, and floods, which are common in tropical environments • Highly buoyant and able to float in the event of flooding

Team Hawaii’s - Hale Pilihonua

and research in renewable technologies, • Insulated with Low-E glass to reduce fosters public awareness of sustainable heat loss at night. design, and encourages adoption of The house’s exterior structure consists renewable energy technologies in today's of louvers that provide daytime shading, houses. water-cooled photovoltaics that harvest According to the Hawaii team’s energy, and solar thermal collectors for hot website, the design is to address water. Additional sustainable innovations residential needs in Hawaii's tropical featured in Hale Pilihonua include: climate, the University of Hawaii's phase-change material for thermal semi-monocoque house, named Hale storage, intelligent occupancy sensing, Pilihonua (which means a home that will and energy-conserving lighting controls connect land and water), is a sustainable and entertainment. The functional nature and affordable solution for middle- of Hale Pilihonua is demonstrated by an income homebuyers. integrated aquaponics system that both The shell, or semi-monocoque, enhances the atmosphere and supports structure is: sustainable food production. • Made of bio-based, fiber-reinforced The U.S. Department of Energy Solar

Decathlon recently announced the dates for its 2011 event. They are: • Opening ceremony: Thursday, Sept. 22, 2011 • Public exhibit: Sept. 23 through Oct. 2, 2011. These dates are the original event dates and enable teams to begin assembling their houses at 11 p.m. on Tuesday, Sept. 13. “Now that we’ve confirmed the dates, people can start making plans to come to Solar Decathlon 2011,” said Richard King, Solar Decathlon director. “We plan to make this event bigger and better than ever, so please keep checking the Web site for updated details as we draw closer to the event.” We spoke to one of the electrical engineering students from Team Hawaii. Tiffany Iiga summarized the importance of the project’s goal. Iiga said “Team Hawaii is focusing on the sustainability facets in each segment of the project. This means incorporating and using Leadership in Energy & Environmental Design (LEED) standards in architecture, engineering, and construction to monitor power consumption that will enable us to optimize efficiency. We are even incorporating aquaponic system, which is an integrated aquaculture – growing fish, and hydroponic – growing soilless plants, system that mutually benefits both environments, this way the homeowner will be able to grow their own food.” Team Hawaii is finalizing its design – that can be seen at www.solar.hawaii. edu/ -- and is ready to construct the home, but they need help. If you or your organization might be interested in supporting our Hawaii’s team efforts, please contact: http://blog.arch.hawaii. edu/solar/ In this project, Latinos are not only in the house they’ve designed and are building the house!

Hawaii Hispanic News

Page 12 - April 2011

New World School of the Arts, an unparalleled conservatory-style center of excellence program. Through its partnership with Miami-Dade County Public MIAMI, Florida -- If the full Schools, NWSA offers the high experience of attending the New World school diploma. Through its School of the Arts (NWSA) could be association with Miami Dade set to rousing music, staged in a world- College, and the University of class theater or painted by a master artist, Florida, it confers the AA and BFA it would still not fully encompass the or BM degrees. NWSA has produced: hundreds journey that carries each student through its training on their path to success. of YoungArts Award recipients; Educated by exceptional artists, and more than a dozen Presidential entrusted with a goal to excel, students Scholars in the Arts; and graduated at NWSA embrace the challenge to prove superior talents that have gone on that more than the imagination soars to achieve the: Tony; Grammy; when a young talent is skillfully guided Whitney Biennale; Carbonell; through a creative, nurturing and safe and countless other prestigious awards - all in its short 24 years learning environment. Consistently recognized as one of existence. It all starts with diversity, of the most influential conservatorystyle programs in the nation, NWSA commitment and a comprehensive is comprised of four arts divisions artistic, creative, and academic –Dance, Music, Theater, and Visual Arts c u r r i c u l u m . S t u d e n t s a r e - and offers an eight-year educational taught to explore their vision and voice, while collaborating with other talented actors, dancers, musicians and visual artists, both nationally and internationally. At home, performing arts students showcase their craft in: Miami's Adrienne Arsht Center; Gusman Center for the Performing Arts; and the Colony Theater, as well as in the school's in-house facilities. Visual Arts students exhibit at: New World Gallery; Artseen; CIFO; Casalin; Arteamericas; and at the world famous Art Basel in Miami Beach. NWSA high school and college students also benefit from artistic world views and exposure. This year the college dance students performed at the New Prague Dance Festival in the Czech Republic, bringing home the coveted Grand Prix Award, among other recognitions. Puerto Rico and Taiwan were NWSA college student Gizel Jimenez In Threepenney Opera also significant for the dancers By Maria Flores, New World School of the Arts

NWSA Symphony Orchestra during 2011 Rising Stars Showcase

who visited, studied and performed their choreographies in numerous venues alongside international peers. Likewise, music students were involved in various artistic endeavors throughout the nation. While the NWSA Jazz Quintet performed at the Thelonious Monk Institute of Jazz in Detroit, the awardwinning Jazz Ensemble placed among the finalists in New York's 2011 Essentially Ellington High School Jazz Band Competition and Festival, where they will compete in the spring. Theater BFA graduates traveled to New York for a school-sponsored showcase and performed at the Snapple Theater for more than 30 talent agents and scouts. Finally, the BFA visual arts students had an opportunity to join visual artists from around the globe in the World Design Congress in Beijing, and later embarked on a journey to the Berlin Biennale for Contemporary Art, where they toured exclusive private collections and museums, and attended master classes. Solidifying its place among the most recognized arts institutions in the nation, NWSA's successful alumni include: Katie Finneran (Theater ‘890, recipient

of two Tony awards for her brilliant performance in the 2010 Broadway hit Promises, Promises and her equally powerful presence in the 2002 Broadway smash Noises Off; and Robert Battle (Dance ’97), Artistic Director of The Alvin Ailey American Dance Theater, one of the nation's most renowned dance companies; Hernan Bas (Visual Arts ’96), participant in New York's Whitney Biennial, and exhibitor in Schirn Kunsthalle in Frankfurt and Saatchi Gallery in London. Bas's works are included in the permanent collection of the: Museum of Modern Art, NY; San Francisco Museum of Modern Art; Brooklyn Museum; and Miami's Museum of Contemporary Art. Jencarlos Canela (Music, ‘06), singer and songwriter for Ford's commercial Ride it like a Ford, received the 2011 Premios lo Nuestro for Best Pop Artist and released music CDs: Buscame in 2009 and Un Nuevo Dia in 2011. He also had lead roles in Telemundo's soap operas Mas Sabe el Diablo and Pecados Ajenos. CONTACT: Maria Flores of New World School of the Arts, +1-305-2373559 or mflores1@mdc.edu

Hawaii Hispanic News

Page 13 - April 2011

Puerto Rico takes top high school, college division awards in NASA’s Moonbuggy competition By NASA News Media Office

HUNTSVILLE, Alabama -- NASA has announced the winners of the 18th annual NASA Great Moonbuggy Race -- and it's Puerto Rico's year. Teams representing Teodoro Aguilar Mora Vocational High School of Yabucoa, Puerto Rico, snared the top two berths in the high school division; and, for the second straight year, the University of Puerto Rico in Humacao held off all comers to win the college division. The NASA competition challenges students around the world to build and race lightweight, human-powered buggies -- demonstrating the same innovation and can-do spirit that put the first Apollo-era lunar rover on the moon four decades ago. More than 70 teams from 22 states, Puerto Rico, Canada, Germany, India and Russia took part in the race, which encourages young people to reach for new heights in science, technology, engineering and math, and pursue careers in technical fields that will benefit NASA, the nation and all humankind. Held April 1-2 at the U.S. Space & Rocket Center in Huntsville, the event is organized by NASA's Marshall Space Flight Center there. It challenges students to tackle many of the same engineering challenges dealt with by Apollo-era lunar rover developers at the Marshall Center in the late 1960s. This year's event celebrated the 40th anniversary of that feat, which culminated in the first use of a crewed lunar rover in July 1971. The winning teams posted the fastest combined vehicle assembly and race times in their divisions and received the fewest on-course penalties. Teodoro Aguilar Mora Vocational High School first raced in the event in 2010, earning course times that put their twin buggies in a respectable, but trophy-less 7th and 9th place among all high school teams. This year, Team II posted a final time of 3 minutes 18 seconds -- just one second over the all-time record on the modern Great

Moonbuggy Race course. Team I was received a cash prize of $2,850. The complete list of winners below). "We're thrilled to commemorate the close behind, delivering a final time of high school division award is provided by ATK Aerospace Systems of Salt Lake 40th anniversary of the first lunar rover 3 minutes 24 seconds. Teodoro Aguilar Mora racer Isadora City, Utah, and Jacobs ESTS Group of on the moon with the biggest moonbuggy race to date," said Tammy Matta also Rowan, manager of the received Marshall Center's Academic an award Affairs Office, which organizes of special the race. "The legacy of that recognition marvelous NASA endeavor is for walking alive and well in classrooms away, bruised all over the nation and the and scraped, world, where it's clear our but unbowed, young people dream as big from one of the as NASA does, and possess race weekend's the creativity, know-how m o s t and innovation to realize memorable those dreams. When today's crashes. racers become tomorrow's T h e engineers and scientists, I'm University of confident the next era of space Puerto Rico in exploration and discovery will Humacao, the be in very good hands." only school in Participation in the race has increased the world to enter a moonbuggy in Huntsville. The college award is provided every race since the event was founded by Lockheed Martin Corporation of annually from just eight college teams in 1994 -- the high school division was in 1994, rolled to victory in 2010 with Huntsville. NASA and its race sponsors also added two years later -- to this year's a winning time of 4 minutes 18 seconds. This year, the team crushed that previous gave commemorative medals, plaques record-breaking numbers. Interest in best, completing the roughly half-mile and certificates to every team that the race has swelled as well. This year, course -- craters, pits, gravel mounds and competed. Special awards honored thousands of people around the world other obstacles simulating lunar surface standout teams for moonbuggy design, watched live moonbuggy racing on the safety, innovation and team spirit (see webcasting service UStream. conditions -- in 3 minutes 41 seconds. Finishing in third place in the high school division was Jupiter High School Team II of Jupiter, Fla. The Jupiter team, new to the race in 2010, tied for third place that year with perennial race contenders from the Huntsville Center Enclosed is a $ _______ check for___ 12-month subscription at $30 for Technology. per year or _____ three - year subscription for $75. The University of Alabama in Huntsville, another longtime contender, Send check to: won second place in the college division. Hawaii Hispanic News PMB 344 POB 30800 Tied for third place were teams from the Honolulu, Hawaii 96820 University of Utah in Salt Lake City and the Ohio State University in Columbus. or go to: www.hawaiihispanicnews.org to Ohio State has raced since 2008; this order online.: was their first trophy win. The University of Utah won second place in the 2010 competition. Race organizers presented both firstplace winners with trophies depicting NASA's original lunar rover, and each

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Hawaii Hispanic News

Page 14 - April 2011

Latin Business Hawaii and Hawaii Hispanic News sponsored

UH professor Paul Chandler enjoying the great food

Sergio Serna (Tori Richards), Maggy and Luis Saulny, and Susana Delgadillo (Tamales Monterrey)

South Pacific Islanders: Carson Peapealalo, Sinita Uluave(Primerica) and Semisi Uluave

Dennis/Cristina Young (Hawaii Tents & Events), and Amanda Zamora-Matsuura (Atlas Insurance)

Alberto Maldonado (Proactive Innovators), Lise Van Den Heuvel (Realtor) and Mario Garcia (Windows Hawaii)

Arlene Ching (Honolulu Club) and David Smith (Pacific Corporate Solutions)

Clara and Ricardo Finney (Precision Photography of Honolulu)

Steve Kennett, Honolulu Club, Membership Director

Siblings Alfredo Carrillo-Vargas, and Eida Carrillo (Tori Richard)

Hawaii Hispanic News

Page 15 - April 2011

our March Networking Mixer at The Honolulu Club

Star Miranda (Plaza Club), Carlos Alvarado (Ala Wai Plumbing) and Tony Castillo (D. Garcia Const)

David Smith (Pacific Corporate Solutions) and Steve Colon (Hunt Development)

Manual Mollinedo, Director, Honolulu Zoo

Sinita Uluawe (Primerica) and Carson Peapealalo (Hawaii Professional Football League)

Arlene Ching (Honolulu Club) and Mario Garcia (Windows Hawaii)

Carlos Alvarado, Owner, Ala Wai Plumbing

Rico Delgadillo (Tamales Monterrey) and Alex Garcia, HPD Lieutenant

Kim Garcia (D. Garcia Const), Paul Vierling and Richard Pachon (Aikahi Aloha Coin)

Herman Stern (Univision Hawaii V.P. of Sales & Marketing)

Page 16 - April 2011

Hawaii Hispanic News

'26 Seconds' campaign to engage youth at risk of dropping out of school By José Villa, Senior Editor

WASHINGTON, D.C. -- Every 26 seconds in America, a student drops out of high school. Last month State Farm announced the launch of a campaign to address this startling statistic and engage those who can most directly affect change – young people themselves. The campaign titled "26 Seconds," will use interests – like music, sports and video – to engage youth. It will provide an online venue for youth to express feelings on the issue and creatively share thoughts and talents – encouraging them and their peers to make graduation a priority so they become more than a statistic. The program's tagline "BMOR" underscores this call to action. Additionally, the State Farm Companies Foundation announced a scholarship program. Twenty-six scholarships will go to students who are not traditionally eligible for many scholarship programs. Students will be able to use the two-year scholarship totaling $5,000, to help fund two- or four-year college or university, technical, or vocational school attendance. Scholarship program information and eligibility guidelines will soon be

available exclusively via 26seconds.com collective effort from all Americans unsustainable. I believe that improving to reach those actively engaged in the to take action to inspire our young our nation's graduation rate is absolutely graduation conversation. people to stay in school and strive for essential to the future of our economy The Building a Grad Nation Summit success," said Mrs. Alma Powell – Chair, and the future of our nation," Duncan was held March 21-23 in Washington, DC America's Promise Alliance. "State said. "This announcement is the latest by: America's Promise Alliance; Civic Farm's longstanding commitment to Enterprises; the Everyone Graduates education and youth; and its partnership addition to State Farm's long history Center at Johns Hopkins University; with America's Promise Alliance to help of supporting systemic changes in and the Alliance for Excellent Education. improve graduation rates and empower a America's education system," said The Summit's focus on encouraging generation of future leaders, is something Edward B. Rust Jr., State Farm chairman Americans to take action against the we can all be proud of. Young people are and chief executive officer. "We are high school dropout crisis provided essential to this work and this campaign excited to add the 26 Seconds campaign an opportune time for State Farm to helps give them a voice – something our to our ongoing support of teachers, announce this campaign. entire nation will most certainly benefit principals and schools across the country through organizations like America's For years, State Farm has provided from," said Powell. funding and corporate resources to The dropout epidemic is among Promise Alliance," said Rust. The fundamental principle of 26 proactively work with leading educational the most significant challenges to our organizations and local communities to country's future. Through the 26 Seconds Seconds is directly engaging students address the dropout problem by creating program, State Farm will work in concert to motivate and inspire them to set viable, sustainable solutions. The 26 with the U.S. Department of Education positive goals, and pursue those goals Seconds campaign aggregates: an active and Secretary of Education Arne Duncan through education. State Farm will call online community; guidance from proven to help raise high school graduation upon its relationship with NBA superstar leaders in the field; non-traditional rates, making neighborhoods across our LeBron James to assist with this mission. The company and the superstar share a scholarships; and State Farm employee country stronger. and agent mentors to help motivate teens. "When 25 percent of our students – mutual interest in education, and giving The initiative will also feature NBA star and almost 40 percent of our black and back to the community, especially for LeBron James, and others, who will Hispanic students – fail to graduate high the benefit of youth. James will post encourage and motivate students to join school on time, we know that too many motivational messages to students, and lead conversations via 26seconds. of our schools are failing to offer their encouraging them to continue working com and facebook.com/26seconds. students a world-class education. That is hard toward scholastic success. This "Our country's future depends on a morally unacceptable and economically supportive, online community will live at 26seconds.com, and facebook. com/26seconds. To help ensure an authentic, youthful perspective, 26 Seconds will also partner directly with youth. For the campaign launch, students from the High School for the Recording Arts (HSRA) in St. Paul, Minn. wrote, performed and recorded the campaign's theme song, "Take Control." HSRA students also helped create the logo, and their stories are featured on 26seconds.com. These teens will continue to create and share featured site content and serve as inspiration for other students. As the site develops, all teens will be able to interact and engage on a regular basis through surveys, contests, giveaways and special announcements. Visit 26seconds.com for more information.

Hawaii Hispanic News

Page 17 - April 2011

E D U C AT I O N

How Students Can Find the Real Price of College By José Villa, Senior Editor

CHICAGO, Illinois -- eduLaunchpad.com announces the addition of Net Price Calculation to its ground-breaking college search engine. Net Price Calculation is a new standard for advertised college costs mandated for each college and university by the Department of Education. It allows students to see what the real likely cost of any college will be to them, rather than just relying on the sticker price which can be thousands of dollars more than the student actually pays. Although the deadline by the government i s O c t o b e r 2 0 11 f o r implementation, eduLaunchpad. com has worked diligently to get their net price calculator working now. “eduLaunchpad is the first college search engine which allows students and parents to actually see and compare thousands of colleges’ net prices side by side, rather than having

information like financial aid calculations, GPA, and ACT or SAT scores; and combine it with college cost of attendance and financial aid history in order to provide students with an estimate of what a specific school would actually cost out of their own pocket. “It’s like the difference between knowing the sticker price of a car; and knowing what your costs will be after rebates, dealer discounts, and your used car’s trade-in value,” says Mr. Anderson. A student’s performance in high school and their financial resources have a very significant impact on what student’s will actually pay at a college. user-friendly manner possible.” For instance: a low-income says Mr. Woodard. He was student with good grades and quick to note that net price test scores might pay $10,000 at calculators are only estimates, a $20,000-per-year state college, but they provide more accurate while many of his classmates cost information for students with more financial resources than just about any other tool pay the full $20,000. But that same low-income student that available today. Net price calculators are gets into a private college, with tools which incorporate student a more generous financial aid

to individually search out each Vice-President and co-founder school.” says Scott Anderson, of eduLaunchpad.com. “Our President and founder of focus since we started this eduLaunchpad.com. Unlike company has been to bring the searching on individual schools most relevant information to or other college search engines, students and parents in the most

eduLaunchpad can include the net price calculation directly in the student or parent’s search results. “This new information is going to become the standard search criteria for all college searches.” says Mr. Anderson. “We are excited to be the first ones to bring this to market.” said Brad Woodard,

track record, might only pay $5,000 or even less. The cost of attendance or “sticker-price” of colleges and universities has created a significant marketing and social problem. Most low-income students look at the high price of college and give up on any possibility of affording a college education. Net price calculators like the one at eduLaunchpad. com are a big step forward in showing students a more accurate real price, and may be a key to establishing a vision for higher education for lowincome and disadvantaged students. eduLaunchpad.com is the next generation of college search and preparation on the internet. Scott Anderson has over a decade of experience working directly with students and parents in helping them prepare financially for college and selecting the right mix of colleges for application. Go to www.eduLaunchpad.com for more information on how to help students and parents prepare for college.

Hawaii Hispanic News

Page 18 - April 2011

Soul De Cuba and Maya Soetoro-Ng hosted a Japan Tsunami Relief Fundraiser

Manuel Cruz and Leo Mangoma

Cuba-Rican “Mami” Ramos welcomed attendees to Soul De Cuba

John Carroll and another gentleman flank Maya Soetoro-Ng

This gentleman became an impromptu waiter

Jesús Puerto, Maya Soetoro-Ng, and Deb Mascia, from Muumuu Heaven

Herman N. Yarbrough, III and Sharon Thomas Yarbrough

Maya Soetoro-Ng with daughter Savita

Ruby Menon and Rosendo Rodriguez

Rita Schafer, Maya Soetoro-Ng and Deloris Hairston

Hawaii Hispanic News

Page 19 - April 2011

Antonio Corral-Calero designs runway hair looks for Miami Beach International Fashion Week By MarĂ­ Roma Villa, Editor

MIAMI BEACH, Florida -- A focal point of Miami Beach International Fashion Week, March 3-6, 2011, held at the Miami Convention Center this year, were the masterful runway hair looks created by Antonio Corral-Calero, Moroccanoil Artistic Director. Fashion designers from the U.S. and throughout Latin America were represented. Moroccanoil was presenting sponsor of the event. Corral-Calero designed a virtuoso collection of beautiful runway hair looks for collections, including: evening; pret-a-porter; swimwear and lingerie; as well as looks for the Miami Designer and Latin Fashion Council showcases. Highlights included: elegant updos; innovative chignons; and glamorous longer styles. All reflected the growing runway and editorial trend towards smoother, shinier and well-conditioned hair textures. Corral-Calero, who came to Miami after New York Fashion Week, where Moroccanoil products were used by top

runway stylists to create runway looks for leading Fall/Winter 2011 collections, noted, "We're seeing a movement toward smoother, shinier hair, regardless of the styles worn. In Miami, the humidity and intense sun can leave hair dry, frizzy and difficult to style.� For these shows, to make sure the hair looked its best quickly, we first used treatments on the models' hair to hydrate, restore condition and strength, remove frizz, as well as to protect it from the stress of the blowdryer, curling iron, brushing and backcombing. One of the most dramatic hair looks on the runway was a series of innovative chignons inspired by portraits by famed Spanish artist Julio Romero de Torres, as remembered by Corral-Calero during his

Aloha Japan Continued from page 1

tragedy, it has brought out the very best in the people of Hawaii." Aloha For Japan also announced its Community Outreach Committee Co-Chairs: Wayne H. Kirihara, Sr. Vice President & Chief Marketing Officer, Central Pacific Bank, Robert S. Harrison, President & Chief Operating Officer, First Hawaiian Bank, Donna Tanoue, President, Bank of Hawaii Foundation, Kaulana Park, Sr. Vice President & Director of Community & Business Development, American Savings Bank "Our community outreach committee epitomizes the strength, diversity and integrity of our entire team," stated

childhood in Barcelona. The gleaming, side-parted looks featured hair that was swept over and covered the ear in a subtle wave pattern on one side, and then pulled back and styled in smooth, rolled layers of hair that formed unique, very modern designs in the shape of a sea shell. Beautiful, fullbodied waved looks also energized the runway. "My inspiration was the freedom of the 70s and the sensuality of 60's French film siren Bridget Bardot. I wanted the hair to look very LA and Miami, and very sexy," said Corral-Calero. To make the look even more editorial, Antonio separated and styled the ends of the hair so they appeared almost ragged. Of course, in reality, we used Moroccanoil Hydrating Styling Cream to make sure they looked richly hydrated and healthy," he noted. For swimsuit and lingerie, he created

long, waved, side-swept looks, smoothed on one side, with hair rope-rolled from the side of head and under the nape of the neck and flowing loose waves falling down the back of hair as well as forward. "I had the glamorous allure of mermaids in mind when we created these looks: very sensual and elegant." All the looks were beautifully held with hairspray, for hold that was movable, soft to the touch and natural looking. "This product gives beautiful naturallooking shine and a healthy texture, which also helped finish the look. I finished all the looks with a light misting of before the girls went out on the runway. The ponytails seen were sleek and sophisticated. The sides of the hair were sleeked back and smoothed. They were tied above the nape of the neck and wrapped with a section of the hair around the base. The top of the head was sprayed to give the hair a wet appearance. The tail was then smoothed straight with a flat iron, and sprayed for dramatic, mirror-line shine that reflected in the runway lights.

victims. For Japan." Checks mailed to this In late March, GRP Home made address will be donated to the Japanits first contribution of $ 30,000. "Our America Society of Hawaii, with all group has been overwhelmed by the proceeds going to the Japanese Red Colbert Matsumoto, Chairman and CEO demand for our shirts and the outpouring Cross Society. of Island Insurance, one of the driving of support for our friends and family Contributors can make donations forces behind establishing the Aloha in Japan," said Lanai Tabura, a local online at: Aloha For Japan.com, which For Japan campaign. "There is a special celebrity and designer who brought the contains links to the donations pages for bond between Hawaii and Japan, and our group together. "Aloha has inspired this both American Red Cross and the Japancollective efforts demonstrate the warm special movement." America Society of Hawaii. Monetary donations to Aloha For aloha we have for our friends and family The website also includes information Japan can be made at participating on how to purchase the popular t-shirts, across the Pacific." The Aloha For Japan campaign drew banks throughout the state, including: and will feature an up-to-date calendar inspiration from a team of talented, American Savings Bank, Bank of Hawaii, for the growing number of benefit local designers, who joined creative Central Pacific Bank, Finance Factors, concerts, events, and other activities forces to produce the iconic Aloha For First Hawaiian Bank, Hawaii National being coordinated by Aloha For Japan Japan t-shirts. Upon learning about Bank, HomeStreet Bank, Pacific Rim and other campaigns. the devastation, the owners of Hi-Life/ Bank, and Territorial Savings Bank. The Honolulu Japanese Chamber Donation checks can also be mailed of Commerce has volunteered to set up Butigroove, Fitted Hawaii, In4mation, Aloha Army, and Barefoot League to: 2454 South Beretania Street, Suite a hotline and email account to handle formed a cooperative called GRP 201, Honolulu, Hawaii 96826. Checks inquiries: (808) 949-5531 and info@ Home Company to raise money for the should be made payable to " Aloha alohaforjapan.com.

Page 20 - April 2011

Hawaii Hispanic News

FA M I L Y & H E A L T H Walmart Foundation donates $5 million to fight senior hunger Nutrition Certificate program training sessions and online resources for senior B E N TO N V I L L E , A r k a n s a s – nutrition professionals and the general Last month the Walmart Foundation public; announced a $5 million grant to Meals • Creating the MOWAA State-Affiliate On Wheels Association of America Training Wheels Program to help (MOWAA) to help fight senior hunger in organize additional MOWAA affiliated communities across the nation. Through State Associations across the U.S. the grant, MOWAA will boost the The announcement came on efforts of Senior Nutrition Programs MOWAA's Mayors for Meals day, (SNPs), organizations that provide when more than 1,000 mayors, and critical services to more than six million other elected officials, rode along with seniors in the U.S. currently facing the MOWAA drivers to deliver meals to threat of hunger. seniors in need in local communities "We know that seniors are among across the country. Many seniors those hardest hit by hunger in this struggle with hunger because of a lack country. Many are home-bound, and rely of resources to access or prepare food on neighbors and community volunteer due to limits in transportation, mobility programs like Meals On Wheels to help or health problems. MOWAA's Member put food on the table," said Margaret programs have the ability to deliver McKenna, president of the Walmart much needed nutritious meals directly to Foundation. "Through this $5 million seniors, which makes the organization a grant, we hope to bring additional valued partner in Walmart's effort to help attention to senior hunger, end hunger. and help ensure our "At Meals On Wheels, our parents, grandparents goal is to deliver meals so that and friends, who have no senior goes hungry," said added so much to our Enid Borden, president and lives, have access to CEO of Meals On Wheels healthy and nutritious Association of America. "We food." are thankful to Walmart, and Part of Walmart's appreciate their assistance $2 billion commitment as a long-standing partner, to support hunger relief in our efforts to reduce and efforts through 2015, MOWAA will use ultimately end senior hunger in the U.S. the funding in several ways, including: With this grant, and their continued • Funding "Walmart Foundation- support, we will be able to make a MOWAA Building the Future Grants" difference for the thousands of seniors to help more than 100 local Meals in America who are going to bed hungry On Wheels programs purchase stoves, right now." refrigerators, trucks and other equipment Later this spring, the recipients needed in the fight to end senior hunger of the Walmart Foundation-MOWAA in local communities; Building the Future Grants will be • Forming the Walmart Institute announced. For more information, visit for Senior Nutrition Education, a new www.walmartfoundation.org or www. training initiative consisting of Senior walmart.com/fightinghunger

Know someone with a head injury?

By José Villa, Senior Editor

Contact the Ho‘oikaika Project for help living with traumatic brain injury. (808) 592-5907 hooikaika@gmail.com A project of the University of Hawaii at Mānoa, John A. Burns School of Medicine.

My name is Emily, and in seven years I’ll be an alcoholic. Kids who drink before age15 are 5 times more likely to have alcohol problems when they’re adults.

START TALKING BEFORE THEY START DRINKING To learn more, go to www.stopalcoholabuse.gov or call 1.800.729.6686

Hawaii Hispanic News

Page 21 - April 2011

Univision Radio raises over $4.7 million to support children with cancer at St. Jude By José Villa, Senior Editor

the work of some of Hispanic America's the St. Jude mission with the Hispanic most beloved personalities. We are proud community and raising funds to help to leverage our stations across the nation St. Jude find cures for cancer and other in support of the important work of deadly childhood diseases." St. Jude Children's Research Hospital," Since opening in 1962, St. Jude said Peter Walker, president, Univision has treated children from all 50 states Local Media. and around the world. From public "We are truly thankful to Univision donations such as the Promesa y Radio for its continued support of the Esperanza radiothon, St. Jude researchers Promesa y Esperanza radiothon," said and doctors are able to share medical Richard C. Shadyac Jr., CEO of ALSAC, discoveries around the world, including the fundraising organization of St. Jude. several Latin American countries, to help "Univision Radio and its employees have T:7” increase survival rates for children with been a dedicated partner by sharing cancer and other catastrophic illnesses.

T:10”

MEMPHIS, Tennessee -- In a nationwide effort to help fight childhood cancer, and other deadly diseases, Univision Radio, the leading Spanishlanguage radio group in the United States, and its listeners, raised more than $4.7 million in cash and pledges. This was done during the 14th annual Promesa y Esperanza (Promise and Hope) radiothon, which took place on February 3 and 4, benefiting St. Jude Children's Research Hospital, the nation's top children's cancer hospital. St. Jude Children's Research Hospital is internationally-recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. It’s the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. It is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay. Univision Radio stations across the country and Puerto Rico dedicated more than 30 hours of programming to raising funds for St. Jude and its lifesaving medical research. During the two-day event, listeners committed to becoming Angeles de Esperanza (Angels of Hope) by making a donation of $20 per month. All funds raised benefit St. Jude and help to provide treatments, housing, food and transportation to patients and their families free-of-charge. During the Promesa y Esperanza radiothon, St. Jude patients shared their stories live on air with Univision Radio

listeners and volunteers. Additionally, several Latin celebrities joined the national event by motivating listeners to become Angels of Hope through live radio interviews, recorded Public Service Announcements (PSAs), call-ins and continuous messages through their Facebook and Twitter accounts. Participating celebrities included: Luis Enrique; Luis Fonsi; Angelica Vale; Ricardo Montaner; Juanes; Thalia; Paulina Rubio; Prince Royce; Belanova; Julian Gil; Luz Rios; Noel Schajris; Alejandro Sanz; as well as some of Univision's most popular television personalities - Karla Martinez and Raul Gonzalez from "Despierta America"; and Ilia Calderon from "Primer Impacto" and "Noticiero Univision Edicion Nocturna." Eddie "Piolin" Sotelo, la Dra. Isabel, Javier Romero, Enrique Santos, Raul Brindis, Dra. Aliza Lifshitz, Alberto Sardinas, Jose Fernadez, Carlos Calderon, Luisa Fernanda, and many other popular Univision personalities, gave their time and talent to help the children of St. Jude. New this year, Univision Network and Univision Local Media used social media resources, such as Facebook and Twitter, and the St. Jude webpage, www. promesayesperanza.org, to motivate fans to support the radiothon. Fans were encouraged to share photos and videos from the radiothon on their social media sites, which helped to raise awareness about the work of St. Jude and the commitment of Univision to the hospital. Despite the bitter cold and icy roads in many of the cities hosting the event, committed volunteers made their way to the radio stations and radio listeners responded with tremendous support for the children of St. Jude. "We are delighted to have been able to support St. Jude's mission via our Radio and Interactive platforms and through

Cuando tu amiga descubre que tiene un problema de salud mental, también descubre quiénes son sus verdaderos amigos. Visita www.aceptarignorar.samhsa.gov para más información.

Hawaii Hispanic News

Page 22 - April 2011

Pitbull, Camila, Don Omar and Banda El Recodo to Perform at the 2011 Billboard Latin Music will delight fans with his high energy remixes and spectacular show. His 2010 MIAMI, Florida -- Pitbull, Camila, released album "Armando" reached Don Omar and Banda El Recodo are number two on the Billboard Top Latin among the leading musical acts confirmed Albums. Pitbull is currently a finalist to perform at the 2011 Billboard Latin Music Awards presented by State F a r m . T h e y join the previously announced performance by Mana. The longest running, and most Banda El Recodo prestigious, awards show in the Latin Music Latin music industry will take place for seven Billboard on Thursday, April 28 at 8pm/7c at Awards including Social 50 Latin Artist of the Year and Latin the BankUnited Digital Download of Center in Miami, the Year. Florida, airing live D o n O m a r, a n in High Definition accomplished on Telemundo. songwriter and A worldwide p r o d u c e r, w h o i s m u s i c a l widely regarded as one phenomenon that of the leading urban will surely light up acts, and a finalist up the stage with his for six awards this signature catchy year, will also perform. songs is Pitbull. His hit song "Danza The Cuban rapper Don Omar By JosĂŠ Villa, Senior Editor

Kuduro" is the longest running number pop. In 2010 with only their second one single on the Billboard Hot Latin studio album "Dejarte de Amar," the Songs chart in 2011. The song is also group enjoyed great success with three a social media phenomenon, and has singles, "Mientes," "Alejate de Mi," and become the most-watched Latin video "Besame," all of which reached number on YouTube and Vevo, with over 90 one on the Billboard Latin Pop Airplay million downloads. chart. The album reached number one B a n d a E l R e c o d o , on the Billboard Top Latin Albums and Mexico's most successful Latin Pop Albums in the United States. and eclectic band, will The awards show caps off the 22nd infuse the stage with annual Billboard Latin Music Conference their traditional Mexican presented by State Farm in association s o u n d s a n d m u s i c a l with AT&T, which takes place on April explorations from their 26 - 28 in Miami Beach. Visit www. recent original album "Me BillboardLatinConference.com for more Gusta Todo de Ti", that information. included the smash hits: "Dime Que Me Quieres" and "Me Gusta Todo de Ti." Banda El Recodo is a finalist for four Billboard Latin Music Awards. Mexican band, Camila, a finalist for ten awards this year, will surely please fans with a performance featuring their unique romantic

Pitbull

Hawaii Hispanic News

2010 U.S.Census numbers 120,842 Hawaii Hispanic Residents U.S. Hispanic Buying Power (annual disposable income): $ 1,000,000,000,000 (Trillion)

Ages 21-65: 73,000 Hawaii Hispanic residents 98% of registered Hispanic voters in Hawaii voted in 2008

What are you doing to reach this market? Call us now! (808) 744-7225

Page 23 - April 2011

Latin Business Hawaii & Hawaii Hispanic News Invite You To Our

“Sailing Business Mixer” On-board a $1.8M Sailing Yacht (limited to 70 attendees!) No-Host Bar

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Light Pupus

Latin Musical

Fresh Tamales

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The Makani was featured recently on “Hawaii 5-0”

Thursday, April 7, 2011 5:30 pm - 7:30pm (registration begins: 5pm) Guest Speaker: Manuel Mollinedo, Director, Honolulu Zoo “Fresh tamales donated by Tamales Monterrey”

RSVP: LBH Members $20 / Non-Members $30 At Yacht: LBH Members $25 / Non-Members $35 (Regular Retail Price: $53.00)

RSVP: (808) 744-7225 or jose@hawaiihispanicnews.org

** Net proceeds go to Keiki-T0Kollege Scholarship Fund **

Hawaii Hispanic News

Page 24 - April 2011

E N T E R TA I N M E N T mun2 and Telemundo Studios Begin Production of RPM Miami

By José Villa, Senior Editor

MIAMI, Florida -- mun2 Telemundo's bicultural, bilingual cable network - and Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, just announced that Telemundo Studios will begin production on "RPM Miami" – mun2's first-ever dramatic series with novela roots. The 13 episode scripted original production is scheduled to air weekly beginning May 1, 2011 at 10pm EDT. "Telemundo Studios is excited to be producing such an ambitious original project for mun2. RPM Miami is the first-ever scripted drama episodic series customized for the network and its audience of young U.S. Hispanics," stated Derek Bond, Telemundo’s Senior Executive Vice President Studios, Production and Broadcast Operations. "The mun2 viewer will be taken for a thrilling visual ride and exciting viewing experience of the highest production quality. This is yet another example of Telemundo's unique original programming model pioneered seven years ago. We hope this will be the first of many more to come." "RPM Miami is such a unique production that it warranted a genre of its own. We coined it a 'dramela,' targeting GenYLAs (Generation Young Latino Americans) who see themselves as uniquely American," said Jacqueline Hernandez, Telemundo’s Chief Operating Officer. "By utilizing mun2's expertise in this space, and Telemundo's state-ofthe-art production studios, this uniquely American production brings together the best of both worlds for the first time. It marks a milestone in Hispanic television

history." Burger King, Chevy and Valvoline are among the sponsors that have signed on to be a part of what is the network's largest partnership integration in its history. There will be on-air activations for all partners with brands and products organically integrated into the show via characters, automobiles and sets. Show integrations feature four Chevy vehicles, including the Camaro and the Cruze, Burger King's signature Whopper and the Valvoline branded garage. In addition, Valvoline has an exclusive digital integration on mun2. tv, providing viewers and car enthusiasts access to exclusive scenes that will not air on television, episode recaps featuring the hottest models and behind the scenes footage. In conjunction with the show's launch, mun2 and Valvoline are hosting an online viewer contest titled "King of the Street." This user-generated contest will be promoted on-air, online and extensively on Facebook, encouraging car enthusiasts to upload photos of their tuner cars for judging. The online community at mun2.tv and Facebook

will then vote to determine the winner of the best car, who will be awarded a trip to the largest tuner car auto show in the country. "This is mun2's most ambitious original production to date, and the

advertising community has taken notice of our investment and commitment by participating in what is the largest partnership integration activation in the network's history," added Diana Mogollon, General Manager, mun2. Full of action and drama, "RPM Miami" is a bilingual weekly drama series where young Latinos struggle to make something of themselves by day and reign the underground racing scene by night. "RPM Miami" was written by Juan Camilo Ferrand, also known for penning over 100 episodes of Telemundo's popular

program "Decisiones," as well as the audience-captivating "El Cartel." "RPM Miami" is directed by award-winning director, Jacobo Rispa, who has directed numerous TV movies in the drama and thriller genres for Endemol, Freemantle, Alquimia Cinema and Filmanoa. Renowned f i l m d i r e c t o r, J e s s y Te r r e r o serves as the show's Creative Consultant. Te r r e r o i s a n accomplished movie director whose most recent feature, The Gun, starred Val Kilmer, Anna Lynne McCord and Curtis "50 Cent" Jackson. He also produced the original short film Los Bandoleros, which reveals the events leading up to the beginning of Fast & Furious and was a huge online success and directly impacted DVD sales of the fourth film of the franchise. Terrero is also known for his influence on the music industry and in particular on the Latin music space having collaborated with such musical powerhouses as Enrique Iglesias, Wisin y Yandel, Paulina Rubio, Don Omar and Daddy Yankee among many others, on their music videos. His work has received prestigious industry accolades including several MTV Video Music Award nominations.

Hawaii Hispanic News

Page 25 - April 2011

Spanish-Language Church Services

OAHU: TUESDAYS: Su GranAlabanza,701 N. King St, Kalihi, Escuela 7:30pm, Pastor Brian Mauricio, en Español (808) 843-8082 Iglesia Cristiana Movimiento Misionero Mundial, 1007 Dillingham Blvd.#105, 7:30 pm. Pastor: Nery Sac en Español (808) 398-0665. Iglesia Amistad at Mercado de la Raza 1315 S. Beretania 7pm, Rev. Juan Acosta en Español (808) 3935140 Iglesia De Dios Sinai, 98-1022 Komo Mai Drive, Aiea, HI 96701, 7:30 PM Pastores Interinos : Manuel y Petra Padilla Telefonos:(808)683-0070, (808)277-9024 en Español WEDNESDAYS: Iglesia Cristiana Movimiento Misionero Mundial, 1007 Dillingham Blvd.#105, 7:30 pm. Pastor: Nery Sac en Español (808) 398-0665. Iglesia De Dios Sinai, 98-1022 Komo Mai Drive, Aiea, HI 96701, 7:00pm Pastores Interinos : Manuel y Petra Padilla Telefonos:(808)683-0070, (808)277-9024 en Español FRIDAYS: Iglesia Cristiana Movimiento Misionero Mundial, 1007 Dillingham Blvd.#105, 7:30 pm. Pastor: Nery Sac (Spanish) (808) 3980665 Iglesia De Dios Sinai, 98-1022 Komo Mai Drive, Aiea, HI 96701, 7:30pm Pastores: Pastores Interinos: Manuel y Petra Padilla Telefo-

nos:(808)683-0070, (808) 277-9024 en Español SATURDAYS: Word of Life en Español, 554 Queen St., Honolulu -- near the intersection of Queen and South Sts). Claudia Butcher, (808) 528-4044, x 557 or (808)780-2557; and Martica Gamez, (808) 387-4103. SUNDAYS: St. John the Baptist, 2324 Omilo Lane, Kalihi (near H-1 Middle St off-ramp). Spanish Mass at 12 noon. Hispanic Ministry. Rev. Albeiro de Jesus Alvarez. Phone: 845-8107 (Spanish). Su Gran Alabanza,701 N. King St, Kalihi, Escuela 9:00am, Servicio 10:00am, Pastor Brian Mauricio, en Español (808) 843-8082 Iglesia De Dios Sinai, 98-1022 Komo Mai Drive, Aiea, HI 96701, 1:30pm Pastores Interinos: Manuel y Petra Padilla Telefonos:(808)683-0070, (808)277-9024 en Español Nueva Esperanza (New Hope's Spanish Ministry) Every Sunday evening at 6 PM At New Hope Ministry Center 290 Sand Island Access Rd. For info call Pastora Rauna at 842-4242 Ext. 127. MAUI: THURSDAYS: King Cathedral 777 Mokulele Hwy at 7:00pm en Español, Pastor James Marocco Phone: (808) 643-7729 SATURDAYS: Santa Theresa, 25 W. Lepoa St., Kihei Spanish Mass at 7:00pm, en Español Rev. Jose Cadavid. Phone:(808) 879-2649 SUNDAYS: Maria Lanikila, 712 Wainee St., Lahaina at 6:00pm, en Español Rev. Jose Cadavid, Phone: (808) 661-0552 SUNDAYS: Christ the King, 20 W. Wakea Ave, Kahului at 12 noon. en Español Rev. Jose Cadavid, Phone: (808) 877-6098 BIG ISLAND: SUNDAYS: St. Michael's Spanish mass, 6pm, Father John Freddy Quintero

LA ESQUINA DE RAY (RAY'S CORNER) Aloha!..Ray Cruz

5– Ruben Blades – Todos Vuelven Live! Volumes 1 & 2 6– Bobby Sanabria – Tito Puente Masterworks Live!!! 7– From Mambo to Hip Hop – A Bronx Tale (DVD) 8– Edwin Bonilla – Homenaje A Los Rumberos 9– Spanish Harlem Orchestra – Viva La Tradicion 10– Chucho Valdes & The Afro-Cuban Messengers – Chucho’s Steps Please visit our website for a complete list: www.salsaafterdark.com. And listen to "Sabor Tropical" on Hawaii Public Radio KIPO 89.3 FM, Saturdays from 5-8pm. On-Air request line: 7928241. Listen "Live" via the web at www.hawaiipublicradio.org.

(Ray Cruz is the host of the Sabor Tropical Salsa music show on Hawaii Public Radio's 89.3 FM KIPO. Ray plays the best Salsa music from yesterday and today.) Every month in this column I'll provide you a list of the must - have music for your collection. These are my picks for this month. They are in no particular order, but should be included in a Salsa connoisseur's music collection. 1– Mambo Legends Orchestra – Watch Out! Ten Cuidao! 2– Adriel y Su Orquesta – Como Debe Ser! 3– Various Artists – La Salsa De Venezuela (6CD Set) 4– Alex Torres y Su Orquesta – Anejo! Celebrando 30 Anos

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Hawaii Hispanic News

Page 26 - April 2011

Census 2010 Continued from page 8

in 2000 to 14.7 million in 2010. They gained the most in share of the total population, moving up from about 4 percent in 2000 to about 5 percent in 2010. In the 2010 Census, just over onethird of the U.S. population reported their race and ethnicity as something other than non-Hispanic white alone (i.e. "minority"). This group increased from 86.9 million to 111.9 million between 2000 and 2010, representing a growth of 29 percent over the decade. Geographically, particularly in the South and West, a number of areas had large proportions of the total population that was minority. Nearly half of the

West's population was minority (47 percent), numbering 33.9 million. Among the states, California led the nation with the largest minority population at 22.3 million. Between 2000 and 2010, Texas joined California, the District of Columbia, Hawaii and New Mexico in having a "majority-minority" population, where more than 50 percent of the population was part of a minority group. Among all states, Nevada's minority population increased at the highest rate, by 78 percent. The Census Bureau collects race and Hispanic origin information following the U.S. Office of Management and Budget's (OMB) standards for collecting and tabulating data on race and ethnicity. In October 1997, the OMB issued the current standards, which identify five race groups: white, black or AfricanAmerican, American Indian or Alaska Native, Asian, and Native Hawaiian or Other Pacific Islander. The Census Bureau also utilized a sixth category

-- "some other race." Individuals were first presented with the option to self-identify with more than one race in the 2000 Census, and this continued in the 2010 Census. People who identify with more than one race may choose to provide multiple races in response to the race question. The 2010 Census results provide new data on the size and makeup of the nation's multiracial population. Respondents who reported more than one of the six race groups are included in the "two or more races" population. There are 57 possible combinations of the six race groups. The Census Bureau included the "some other race" category for responses that could not be classified in any of the other race categories on the questionnaire. The vast majority of people who reported only as "some other race" were of Hispanic or Latino origin. Data on Hispanics or Latinos, who may be of any race, were obtained from a separate question on ethnicity.

New U.S. Census numbers

120,842 Hawaii

Hispanic Residents 40% increase since 2000

What are you doing to reach this market? Call us now! (808) 744-7225

BUSINESS DIRECTORY Do you have a box of business cards sitting in you desk drawer gathering dust? Put your business card on this page and we will distribute it throughout the State of Hawaii for you. NO GRAPHIC DESIGN | NO ARTWORK HASSLES | NO OTHER SIZES Let us scan your business card into one of these spaces. Get your business cards out of your desk and into the hands of prospective customers. $65 per month | Each month | Any month | 3 month minimum

To put your card here, call 744-7225 To put your card here, email (808) 747-6580

info@hawaiihispanicnews.com

Hawaii Hispanic News

La Cocina

Page 27 - April 2011

Where to find the Hawaii Hispanic News:

Huevos Rancheros

Ingredients - For the Ranchera Sauce: ½ medium onion 2-3 Whole Pickled Jalapeno Peppers 1 tsp. Minced Garlic 1 tbsp. Corn Oil ¼ tsp. Ground Cumin 2 cans (8 oz. each) Tomato Sauce For the Eggs: 3 tbsp. Corn Oil, divided 8 Corn Tortillas 8 eggs 1 can (16 oz.) Traditional Refried Beans ¼ cup crumbled queso fresco 1 avocado Directions For the Ranchera Sauce: 1. In bowl of food processor, add onion, jalapeño peppers and garlic; Process until smooth, about 2 minutes. 2. Heat oil in medium skillet over medium-high heat; add pureed onion mixture and cumin. Cook until mixture turns light golden brown and fragrant, stirring occasionally, about 5 minutes. Stir in tomato sauce and 1 cup water; bring to boil. Cook until sauce thickens, stirring occasionally, For the eggs: 1. Heat 1 tsp. oil in medium skillet over medium-high heat. Add one tortilla; cook until tortilla inflates and turns light golden on both sides, flipping once, about 2 minutes. Transfer tortilla to large sheet of foil. 2. Divide remaining 2 tbsp. oil between 2 medium skillets over medium-high heat. Add 4 eggs to each skillet; season with adobo. Cook eggs until whites are set and yolks are runny; about 3 minutes. 3.Divide tortillas between 4 serving plates; spread each tortilla with 2 tbsp. refried beans. Top each with 2 eggs; drizzle with sauce, then sprinkle with cheese.

OAHU EWA BEACH Fiesta’s Mexican Grill: 91-1001 Kaimalie St DOWNTOWN Soul De Cuba: 1121 Bethel St Maria Bonita: 15 North Hotel St Che Pasta: 1001 Bishop St. HICKAM AIR FORCE BASE Base Exchange UPS Store KAILUA Los Garcias: 14 Oneawa St Mexico Lindo: 600 Kailua Rd KAIMUKI Aztecas Mexican Restaurant: 3617 Waialae Ave Chaminade University: 3140 Waialae Ave BC Burritos: 3607 Waialae Ave KALAKAUA Bella Rosa Florist: 1421 Kalakaua

KALIHI Sam Choy’s: 580 N. Nimitz Hwy Cristiano Su Gran Alabanza 701 N. King St KAPAHULU Tacos Rico Taqueria: 525 Kapahulu Avenue MANOA University of Hawaii Manoa: Campus Center Serg's Mexican Kitchen: 2740 E. Manoa Road MCCULLY Los Chaparros: 2140 S. Beretania St PEARL HARBOR NAVAL BASE Happy’s Plate Lunch: Naval Shipyard Naval Exchange UPS Store WARD CENTRE Pablo’s Cantina: Ward Centre, 3flr. PUNCHBOWL Hawaii State Library: 478 S. King St. Honolulu Hale: 530 S. King St.

SCHOFIELD BARRACKS Post Exchange UPS Store WAIKIKI Señor Frogs: 2201 Kalakaua Ave MAUI Off. of Economic Development: 70 Kaahumanu Ave, Unit B-9 Tienda Del Sol: 1151 E. Lipoa St. #104, Kihei Maui Economic Opportunity: 99 Mahalani St, Wailuku Las Piñatas De Maui: 395 Dairy Rd. Unit J, Kahului Latino Mexican Market: 3636 Honoapiilani Rd., Kaanapali Nachos Grande: 3550 Lower Honoapiilani Rd., Kaanapali BIG ISLAND HILO El Pachuco: 92-8322 Tiki Ln (Oceanview) Luquin's Mexican Restaurant 15 Pohai St. KAILUA-KONA Innovations: 75-5660 Kopiko St. B-3 Taco El Unico: 75-5729 Alii Dr Ste T103

Latin Business Hawaii & Hawaii Hispanic News Invite You To Our

Cinco De Mayo Celebration At

Latin Music

Door Prizes

No-Host Bar

Great Mexican Food

LBH members $15

Non-Members $25

Includes complimentary Wed, May 4, 2011

Margarita! 5:30pm – 7:30pm

Please RSVP (808) 744-7225 or jose@hawaiihispanicnews.org

** Net proceeds go directly to 2012 LBH Keiki-To-Kollege Scholarship Fund **


Hawaii Hispanic News April 2011 Issue