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LETTER FROM EDITOR Dear Readers, The DTH pay TV services have nearly 60 operating platforms all over the world. Compared to the growth rate in the number of subscribers, the growth rate in the revenue generated from the Direct-toHome pay TV services depicts an increasing trend. The reason attributed for the growth in the annual average revenue per user (ARPU) is the increase in prices of these services, as well as value additions to the services being offered. DTH satellite TV subscribers worldwide, are projected to be over 133 million in 2010, as stated in a recent report published by Global Industry Analysts, Inc. World DTH satellite TV services market is projected to grow at compounded annual rate of over 9.6 per cent. DTH satellite TV subscribers in Europe account for nearly 50 per cent of the total subscribers globally. However, as the North American and West European markets mature, focus is seemingly shifting towards developing markets such as Asia-Pacific and East European countries. Asia-Pacific represents the fastest growing market for DTH satellite TV services, registering a CAGR of nearly 23 per cent. The Middle East has a substantial satellite communications sector based on regional satellites and DTH broadcasting. Its development reflects economic modernization. The market consists of a core Arabic-speaking sector surrounded by a periphery of Iran, Turkey, Cyprus and Israel. Indeed, Turkey has developed as a regional satellite communications node. In North Africa there is considerable overspill of satellite broadcasting from Europe. The core demand for DTH is from free-to-air television. The Middle East follows the German model. Arab consumers are used to having some 5560 free-to-air Arabic language services, often available through cheap analogue DTH receivers. They have proved unwilling consumers for pay-TV even where disposable incomes are high.
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S AT MART