The book is about multidisciplinary design, and beyond. The topics in the book range from introduction to design and new methods of design research, to social trends, sustainability, shopping, consumer behaviour, contemporary marketing, corporate communications, and branding. The key message in the book is that nothing neither starts, neither ends with design, and that design should be observed as a concept within a concept - a medium that coexists between business, marketing and sales. The book iintroduces the main lines of the design development and influential factors today that may determine the future of design tomorrow. In addition to this, the book presents a contemporary overview of the design process and relates to the trends of using integrated design approaches, alongside the sum of knowledge that lies behind.
