Beyond Design

Page 146

ECO

Sometimes it is necessary to rethink the manufacturing process from scratch. Analyze what the company actually does, how it makes its products and, not least, what the customers expect. If one does not regularly take the time to rethink the products, in the worst case, one risks being left behind by the competition.

Packaging is one of the most visible components of the waste-stream. It has probably received more attention than any other manufactured product in the environmental debate. Due to that, packaging has become one of the most interesting design fields in which designers have the opportunity to demonstrate their abilities in environmental design. Packaging has been designed to contain, protect, and promote a product. Over the past 40 years, packaging has increased rapidly. Trends like self-serve retailing, convenience products, new materials and new methods for food preservation, have resulted in dramatic increase in the amount of packaging generating waste.

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