External promotion 43
Finally, Genève Aéroport carried out several publicity campaigns in 2011, especially on air service developments and airport products. Shopping-related promotional activity was focused mainly on the new Arrivals Duty Free store, which was publicised in a cross-media launch campaign. Located immediately after security, the new store enables arriving passengers to make last-minute duty-free purchases.
Active sponsoring
Another highlight of 2011 was Genève Aéroport’s sponsorship policy, which provides significant support for clubs, events and festivals in four areas: sport, culture, tourism and charity. The geographical distribution of this sponsorship is based: on the one hand on the wish to get actively involved in the lives of neighbouring communes; and secondly on a wish to support major events and teams throughout the airport’s large catchment area.
International Airports Association). Working with these organisations, it provided its opinion on several aviation-related policy issues. In particular it participated in a hearing before the Commitees for Social Security and Health as part of the revision of the law on epidemics.
Service to the public
Genève Aéroport’s SSA staff are also present at a number of sporting and festive events to provide a rescue service, medical unit and technical equipment. They were particularly closely involved in the Geneva Festival, Lake Parade Montgolfiades, Blécherette airshow and Christmas Cup. For the professionals of the SSA, these commitments are both useful services for the public and a practical way to bolster their already-significant experience and expertise.
Beyond its sponsoring activity, Genève Aéroport provides other types of support. This includes being a sponsor of Genilem, a not-for-profit organisation whose mission is to increase startup companies’ chances of success, and therefore contribute to the revival and strength of the Swiss economy.
Umbrella organisations
Genève Aéroport is a member of two aviationrelated umbrella organisations: Aerosuisse (Swiss aerospace umbrella organisation) and SIAA (Swiss
Main sponsoring projects in 2011 Les Lions de Genève Forum de Meyrin Théâtre de Carouge Forum des 100 Genève Servette HC Caribana Festival Les Z’amis de l’OSR Festival du film d’animation d’Annecy Ski Romand Centre d’entrainement à la régate (CER) Fêtes de Genève