libro

Page 111

«For twenty years the machines designed by Nizzoli were characterized by rounded and bevelled forms. Then there was a marked change in approach, and his structures became geometrical and faceted. Almost all the commentators underscored the esheticizing taste, showing direct connection with functional requirements, that characterized the Quanta and even more the Diaspron. We quote Celant: “ In reply to a survey promoted by Stile Industria on the problem of relations between industry and designer, Nizzoli states, “Often, especially when the product is a complex system, the designer’s job begins when the structure has been completed. and it is here the designer, though aware of the conditions the technicians have had to satisfy, must seek their cooperation, putting precise questions to them… But often the designer undergoes temptations: the most negative is to stop a purely esthetic conception of the product. I mean to say purely estheticizing. It is the search for forms of taste that he attempts to impose on the product without their being necessary or justifiable. Sometimes the first image of the product is the direct result of this temptation.” A temptation in taste that not even Nizzoli seems to have able to resist in the designing of the Diaspron 82.» (15)

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