Virtual Public Virtual Public Works Is this how we’ll be doing business in the future?
Speakers • Pamela Broviak, PE City Engineer/Director of Public Works, LaSalle, Ill. City Engineer/Director of Public Works LaSalle Ill p.broviak@lasalle‐il.gov
• James Matney Project Manager, Texas Engineering Extension Service
• Jay Socol C Communications Director, i i Di T Texas Engineering Extension Service E i i E i S i
• Kim Smith Executive Director World2Worlds Executive Director, World2Worlds
• John Jainschigg Advisory Board Chairman y ,, World2Worlds
Workshop Overview Online Tools – blogs, wikis, internet radio, networks, virtual worlds t k it l ld Education & training in the virtual world Successfully launching and hosting events in the virtual world
History of Online Tools W b i Web sites E‐mail Public Works–related: APWA InfoNOW community
Web 1.0?
Emergence of New Tools – Web 2.0
Blog = Web + Log W b+L a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer often hyperlinks provided by the writer Source: Merriam‐Webster Online
Summary of Blog Stats ‐ 2007 • • • •
70 million Weblogs 70 million Weblogs 1.4 new blogs every second 17 17 posts per second t d Japanese the #1 blogging language at 37%
How does government use this tool? How does government use this tool?
Create a blog! Create a blog!
List Of Blog Tools Tools
http://www.go2web20.net/
Creating a blog with Google
Creating a blog with Google
Creating a blog with Google
Creating a blog with Google
Creating a blog with Google
Another blog tool: WordPress
Not interested in creating a blog? Follow & read others blogs Follow & read others blogs
Find one you like & grab a feed! y g
L k f h RSS F d Look for the RSS Feed symbol or text b l
Use iGoogle to organize your feeds
Here’s where you get iGoogle
Or pick a widget to create a feed
http://www.go2web20.net/
Use Widgetbox to get/make a Blidget
http://www.widgetbox.com
Available Blidgets
Blog Benefits • • • •
Increase Communication Increase Communication Access up‐to‐date news Enhance Public Relations Control the message g
Blog Concerns • Takes Takes time to write/read time to write/read • Web security • Negative or inappropriate postings
Wiki A wiki is a Web site that allows users to add and update content on the site using their own Web browser. Source: TechTerms.com
DATE
Source: Wikipedia Web site ‐ Only includes English language articles 7/1/2008
4/1/2008
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Num mber of Arrticles
Growth of Articles on Wikipedia
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000 , ,
500,000
0
Summary of Wikipedia Stats ‐ 2007 • 2,492,647 2,492,647 articles articles • 600 words a minute • In month of June 2008, the title “public I th f J 2008 th titl “ bli works” was viewed 3780 times (English)
Source: Wikipedia Web site
How does government use this tool? How does government use this tool?
Create a wiki! Create a wiki!
List of Wiki Tools
http://www.go2web20.net/
Creating a simple wiki with Google Sites
Networking • One out of every four people online visits social networks according to the Consumer social networks, according to the Consumer Internet Barometer.
•
1. MySpace 2. Facebook 3. Classmates 4. Linkedin 5 Windows Live Space 5. Windows Live Space 6. Reunion 7. AOL Hometown 8. Club Penguin 8. Club Penguin 9. Flixter 10. Imeem 11. Tagged.com 12. AOL Community i 13. Last.fm 14. Ning 15 Bebo 15. Bebo
Social Network R i Ratings by by Nielson Online J June 2008 2008
Number of Unique Visitors Number of Unique Visitors June 2008 Ning LinkedIn Facebook Myspace.com
2,200,000
9,500,000
29,200,000
59,400,000
How does government use this tool? How does government use this tool?
Join a Network!
Why Why joining Facebook is worth is worth your while
Benefits of Networks • • • • •
Easy way to connect with other professionals M lti di Multimedia opportunities t iti Targeted participation Increased communication Sharing of resource information Sharing of resource information
What Social Media Does Best What Social Media Does Best by Chris Brogan • Social networks encourage collaboration, can p p , replace intranets and corporate directories, and can promote non‐email conversation channels. • Social networks can amass like‐minded people around shared interests with little external force, no organizational center, and a group sense of what is important and what comes next what is important and what comes next. • Social networks are full of prospecting and lead generation information for sales and marketing. information for sales and marketing http://www.chrisbrogan.com/what‐social‐media‐does‐best/
What Social Media Does Best What Social Media Does Best by Chris Brogan • Social networks make for great ways to understand the mindset of the online consumer, should that be of value to you. • Online versions of your materials and media, especially in formats that let you share mean that you’re in formats that let you share, mean that you re equipping others to run with your message, should that be important (like if you’re a marketer). • Social networks contain lots of information about your prospective new hires, your customers, your competitors. competitors http://www.chrisbrogan.com/what‐social‐media‐does‐best/
Microblogging • a form of blogging that allows users to write brief text updates (usually 140 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user..
Twitter ~200 200,000 000 users per week http://www twitter com http://www.twitter.com
How does government use this tool? How does government use this tool?
Create a Twitter account! Create a Twitter account!
Quick Ideas for Twitter • Use as a mini‐diary just for you or a select few • Use as a tracking/logging tool for a specific U t ki /l i t l f ifi crew • Use it for project notifications to the public
Benefits of Twitter • Easy – can be done through a computer or mobile phone mobile phone • Fast – short messages can be typed or spoken • Accessible – anyone can follow you if a public feed is created • Exclusive – private feeds are available
Voice Over IP (VOIP)
http://www.skype.com
Skype ‐ Advantages & Benefits • • • • •
Free Skype to Skype voice calling F Free chat/IM/texting h t/IM/t ti Free Skype to Skype video Conference calling Includes long distance and overseas Includes long distance and overseas
Skype for Public Sk f P bli Works
Online Publishing • At least two sites now allow anyone to upload a document and publish it online for free in a a document and publish it online for free in a digital book type format: – Calameo at http://en.calameo.com/ – Issuu at http://issuu.com
Uses for Online Publishing in Public Uses for Online Publishing in Public Works • Post your standard specifications • Post specs for a specific project P t f ifi j t • Post planning documents such as comprehensive plans • Post annual finance reports • Post newsletters • Post personnel or policy manuals Post personnel or policy manuals
Internet Radio & Podcasts Cities are offering radio and podcasts • Warren, Mich. • Annapolis, Md • Charlottesville, SC
Cities are posting YouTube Videos • St. Charles, MO • Edina, MN • Midland, TX
Why not a Public Works Radio Station!
http://www.live365.com/stations/pbroviak
Virtual Worlds • A Virtual World is a computer‐based simulated environment intended for its users to inhabit and interact via avatars. • An avatar … is a computer user's representation of himself or herself, whether in the form of a three‐dimensional model used in computer h di i l d l di games, a two‐dimensional icon (picture) used on Internet forums and other communities Internet forums and other communities… Source: Wikipedia
Number of Virtual Worlds • The Association of Virtual Worlds listed over 250 virtual worlds in its Blue Book: A 250 virtual worlds in its Blue Book: A Consumer Guide to Virtual Worlds • Over 300 millions registered users in non‐ O 300 illi it d i game virtual worlds.
Used with permission
Virtual Worlds – Second Life • Launched 2003 • Total residents (accounts): 14,658,562 T t l id t ( t ) 14 658 562 • Residents logged in during last 30 days: 859,626 • Total number of islands owned: 22,296 • Total money spent in July 2008: $19,937,851L Source: http://www.secondlife.com (Aug. 7, 2008)
Word on the Street “Virtual worlds such as Second Life will become an indispensible business tool and vital to the an indispensible business tool and vital to the strategy of any company intent on reaching out to the video‐game generation one of the out to the video‐game generation, one of the world's leading consultancies has said. “ ‐ Times Online, April 23, 2008
How People are using Virtual Worlds • • • • •
Meetings Training Networking Planning Design g
Down the Rabbit Hole…
Second Life Introduction Video
How does government use this tool? How does government use this tool?
Uses Targeted at Public Works Uses Targeted at Public Works
Networking
Uses Targeted at Public Works Public Works
Planningg
Uses Targeted at Public Works Public Works
Planning
Uses Targeted at Public Works Public Works Design
Uses Targeted at Public Works Construction
Uses Targeted at Public Works
Monitoring
Uses Targeted at Public Works
Purchasing
Where to go from here? Research – what you are doing today Trial – try out what interests you Goals – determine your goals Audience determine your audience Audience – determine your audience Resources – determine needed resources
Where to go from here? Integration – how does this tie into organization Contribution – seek input from stakeholders Train – obtain any necessary training Legal‐ run it by your attorney
And the future? • Networking/Web 2.0 sites replace traditional Web site Web site • Research and purchase online • Hearings and meetings broadcast live and online • Global collection and storage of knowledge