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“When I grow up, I want to be...” all little ones say this. Some want to be doctors. Some want to be chefs. Some want to be rock stars. For the doctors and chefs, there are functional stethoscopes and “EZ Bake Ovens” made for little hands. For the rocker… there’s the Loog Guitar! This “build-it-yourself”, 3-string is a perfect starter for children and beginners. Assembly takes about fifteen minutes and requires no special tools. The guitar is a real instrument, made from real wood. It comes in three different shapes and has a choice of two scale lengths, one for younger children and one for kids over age nine. The strings are nylon instead of steel, making it easier on a child’s fingers. Once the child learns, a young musician can play real chords and virtually any song on this unique learning guitar. Because of its true musical capacity, the Loog Guitar, although designed for children, is suitable for anybody who wants to learn or likes to play guitar. This inventive instrument was created by Rafael Ajitas for his Master’s Thesis at NYU. Studying marketing, Ajitas knew that he could choose from a wide variety of projects. But he also knew that he had to create and focus on something he really loved. Rafael says “I narrowed it to something that combined two of my passions: music and industrial design.” He came up with a “melody maker” which would inspire a child’s love of music, and be fun and easy for families to assemble together. Ajitas believes that the assembly of the guitar helps the young musician “develop a deep connection” with the instrument.
Writer: andrea reitman images courtesy of: LOOG GUITAR
Designer: Monarose Ryan