The Georgetowner Media Kit 2012
In today’s fast-paced world, utilizing a reliable community-based publication whose “Influence Far Exceeds Its Size” as an advertising outlet makes very smart business sense. The Georgetowner is a free bi-weekly tabloid-style newspaper, celebrating its 58th anniversary this October. The Georgetowner reaches a very unique market and has become a “must-read” in the DC area. Our publication specializes in the Georgetown lifestyle, focusing on the arts, real estate, education, dining, health, beauty, fashion, society and our popular In Country section featuring Virginia’s horse country. With a circulation of 40,000, The Georgetowner is mailed to all Georgetown residents and businesses. This ensures that your advertisement will directly reach your target audience. The Georgetowner distribution covers all upscale neighborhoods of metropolitan D.C. and includes parts of Maryland and Northern Virginia(see distribution section).
THE GMG DOWNTOWNER georgetown media group 2012 .com towner george THE Since R WNE O T E G GEOR 1954 1 - FEB Y 26 201 JANUAR VOLUM E 57, NUMB RUARY 8 2011 ER 9 THE GEORGETOWNER & THE DOWNTOWNER In today’s fast-paced world, utilizing a reliable community-based publication whose “Influence Far Exceeds Its Size” as an advertising outlet makes very smart business sense. The Georgetowner is a free, bi-weekly tabloid-style newspaper, celebrating its 58th anniversary this October. The Georgetowner reaches a very unique market and has become a “must-read” in the DC area. Our publication specializes in the Georgetown lifestyle, focusing on the arts, real estate, education, dining, health, beauty, fashion, society and our popular In Country section featuring Virginia’s horse country. With a circulation of 40,000, The Georgetowner is mailed to all Georgetown residents and businesses. This ensures that your advertisement will directly reach your target audience. The Georgetowner distribution covers all upscale neighborhoods of metropolitan D.C. and includes parts of Maryland and Northern Virginia(see distribution section). However, advertising in our publication not only ensures that your message will reach Georgetown residents; you will also reach the residents of Downtown. Our sister publication, The Downtowner, has a distribution of 10,000 papers and can be found in the Penn Quarter district, right in the heart of downtown D.C. Using our publications as a venue for advertising allows you to reach an ideal audience of 50,000 decision makers and leaders. About Us We’ve watched the transformation and growth of what is being referred to as the “new downtown.” Now in our seventh year, The Downtowner fills a critical need in this thriving and distinct area of the city. Continuing in the strong tradition of The Georgetowner but with its own urban feel, The Downtowner serves the rapidly growing downtown residential community as well as the neighborhood’s booming retail, event and restaurant industry. Both publications combine a rich sense of history with “news you can use,” making them an important voice in the nation’s capital. 1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833|Fax (202)338-4834 www.georgetowner.com 1 GMG THE DOWNTOWNER georgetown media group Our readers have expendable income that allows them to enjoy the modern luxuries of life in style. They spend it on dining out, travel, new fashions for their homes and wardrobes, attending the performing/visual arts and donating to charitable events on a consistent basis. They are educated and opinionated leaders of their communities who exert a powerful influence on Washington D.C. and the greater metropolitan area. We welcome you to use our publications as a tool to reach your ideal target market. Persons Age Male Female 18-25 26-35 36-45 46-55 56+ 43% 57% 15.5% 19.5% 23% 20% 22% Marital Status Households Education Married 68% Single 32% With Children 50% Professional 92.7% Students 7.3% Income 50+K 100+K 250+K 17% 35% 45% Demographics The Georgetowner now distributes 40,000 copies, with 7,000 copies mailed directly to the residents and businesses of Georgetown. In addition, we are printing 10,000 copies of The Downtowner. In 2005 alone, 45 new condo and apartment buildings were added to The Downtowner’s distribution list. Together the papers are distributed to over 600 locations in Washington, Maryland and Virginia . What Types of Places Carry the Papers? Upscale neighborhoods and stores such as Whole Foods, Balducci’s, Barnes & Noble, Starbucks, Olsson’s carry our publications. We have racks in many restaurants, coffe shops, delis, residential apartment/condo buildings and hotels. There are also street boxes near Metro stations. Washington, D.C. Virginia Maryland Georgetown/M Street Connecticut Avenue Spring Valley Wisconsin Avenue Dupont Circle New Convention Center Verizon Center North of Georgetown Van Ness Pennsylvania Ave. Cathedral Heights Woodley Park Watergate Cleveland Park Union Station Chevy Chase Mazza Galleria Washington Circle Tenleytown/Cathedral Massachusetts Avenue Washington Harbour Northeast Capitol Adams Morgan New York Avenue 17th Street Ronald Reagan Building Logan Circle Arlington Reston Great Falls McLean Leesburg Tyson’s Corner Middleburg & The Plains Crystal City Vienna P otomac B ethesda C hevy C hase R ockville 1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833|Fax (202)338-4834 www.georgetowner.com Distribution 2 DOWNTOWNER THE GMG georgetown media group We are proud to present a few of our clients: AMR Four Seasons Hotel Strathmore Arena Stage Georgetown Cupcakes The Residences at Thomas Cirle Begg Long & Foster Georgetown University Thomas And Talbot Canal Builders Hyde Elementary School Tony and Joes Castlehill Cidery Kingsmill Jeweler Town Hall Coldwell Banker Long And Foster Cultural Tourism DC National Capital Bank TTR Sotheby’s International Realty Down Dog Yoga Passport BMW Dr. Fattahi Passport Mini EagleBank Peacock Caffe Evers & Co. Ritz Carlton “WOW!! What a handsome photo of you on the cover of the January 25th edition of the Georgetowner. I was especially delighted to read your twopage interview. As usual, you are eloquant, knowledgeable, and forthright. Unfortunately, I don’t get to France much these days, but please let Eunice and me know where you will be living. Eunice joins me in spending you our warmest regards and our best wishes for happiness and success in all you do. “ “Thank you! You are such a delightful person. I was on my way into town this morning and I dropped by the gas station in the Plains. There was “The Georgetowner” and I took 3 copies. Beautifully done. Wow!! Does not get better then that! You placed [my ad] in the most perfect spot and I am now challenged and encouraged to do my best and live up to my reputation. “ Clients Washington Fine Properties Washington Gas “I met a woman at an event who said “I read your publication this past week on the John Lennon art exhibit and attended the show” (The Georgetowner’s May 6, 2009 edition had an ad for the event and an interview with YOKO ONO). She than went on to tell me that she was going back to buy a piece from the gallery the next day!” Testimonials - Tamara Smith - Viccor Jewelry Owner - Sargent Shriver 1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833|Fax (202)338-4834 www.georgetowner.com 3 georgetown media group D eadline D ate 1. January 6 2. January 20 3. February 3 4. February 17 5. March 2 6. March 16 7. March 30 8. April 13 9. April 27 10. May 11 11. May 25 12. June 8 13. June 22 14. July 6 15. July 20 16. August 3 17. August 17 18. August 31 19. September 14 20. September 28 21. October 12 22. October 26 23. November 9 24. November 23 25. November 30 26. December 7 * S ubject to C hange I ssue D ate January 11 January 25 February 8 February 22 March 7 March 21 April 4 April 18 May 2 May 16 May 30 June 13 June 27 July 11 July 25 August 8 August 22 September 5 September 19 October 3 October 17 October 31 November 14 November 28 December 5 December 12 E ducation T ravel 02.22 03.22 04.18 06.13 08.22 11.28 03.07 05.16 06.27 08.22 09/19 10.17 11.28 12.12 F ashion /B eauty 02.08 03.21 05.16 06.13 08.22 09.05 10.17 11.14 12.12 DOWNTOWNER THE GMG Schedule *C over /S pecial F eature /H olidays /E vents *Annual Contest Winner/ Fashion/ Real Estate DC Arts Scene Wedding Fashion/ Real Estate/ Valentine’s Day Spring Arts Preview/ Education/ Fashion Week Travel/ Real Estate Spring Fashion/ Education Food & Wine/ Real Estate/ Cherry Blossom *House Tours/Education/ Green Issue Real Estate/ Mother’s Day/ Outdoor Arts Swimsuit Fashion/ Travel *DC Jazz Festival/ Food & wine Real Estate/ Mini Vacation Fashion/ Education *Chefs Go Fresh/ Travel/ Chefs Go Fresh Real Estate Food & Wine Real Estate Fall Arts Preview/ Back To School Fashion/ Education/Travel Fall Arts Preview/ Fall/Winter Fashion/Real Estate Food & Wine/ Fashion Week/ Travel *Anniversary/ Real Estate Travel/ Gala Fashion/ Travel Halloween Fashion/Holiday Arts Preview/ Real Estate/ Food & Wine Education/ Holiday Benefit & Bazaar/ Travel *Annual Window Competition/ Real Estate Holiday Fashion/ Food & Wine/ Travel A rts L egal / F inance 01.25 02.22 05.30 08.22 09.05 11.14 03.21 05.16 07.25 09.19 10.31 11.28 R eal E state F ood & W ine 01.11 02.08 03.07 04.04 05.02 06.13 07.11 08.08 09.05 10.03 11.14 12.05 01.25 02.08 04.04 05.30 07.25 09.19 11.14 12.12 Features 1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833|Fax (202)338-4834 www.georgetowner.com 4 GMG THE DOWNTOWNER georgetown media group In Country Schedule S pecial F eatures I ssue D ate 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. January 11 January 25 February 8 February 22 March 7 March 21 April 4 April 18 May 2 May 16 May 30 June 13 June 27 July 11 July 25 August 8 August 22 September 5 September 19 October 3 October 17 October 31 November 14 November 28 December 5 December 12 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. F eatured C ounties Winter Spirits Virginia Weddings Romantic Getaways Winter Getaways Newport, Rhode Island Weekend Homes Historic Garden Week & House Tours Nantucket RI & Martha’s Vineyard, MA Charlottesville Wine Tours Eastern Shore, VA & MD Equestrian - VA Resorts Beaches, Northern Neck Boating & Beaches Taste of Summer Summer Vacation Secrets Wineries, Breweries & More Country Real Estate Blue Ridge Hideaways Middleburg, VA Oyster Festivals Easton Maryland WFF Country Thanksgiving Charlottesvile, VA Country Christmas SKI Resorts – Happy New Year! Editorials & Opinions Comments from our editorial board as well as guest columnists from the most powerful sectors of the nations capital. Observer Who is doing what in our neighborhoods. Look for the Community Calendar. Town Topics Highlighting local issues. Also look for DC Diary, a political notebook written by Councilmember Jack Evans. Real Estate News and features on new and historic properties for sale. A special real estate section printed eight times annually includes DC Metro residential sales figures for sold properties. Business Business news and special columns focusing on commercial properties and business comings and goings. Calendars Events around town including: Galas and Social Happenings, Business, Dining, Community, Family and Education. Food & Wine We cover everything from local epi- curean events to making five-star meals in your own home. Also includes a wine column, interviews with top chefs in Main Ingrediant and dining reviews. We also feature, “Cocktail of the Week” in this section. Eastern Shore Easton Oxford St. Michaels Annapolis Northern Neck Urbanna Kilmarnick Irvington Whitestone Fredricksburg Hunt Country The Plains Upperville Middleburg Fauquier Albemarle Charlottesville Wintergreen Monticello James Madison Waynsboro Social A pictorial look at Washington’s society, charitable and gala events. In Country/Travel Need a break from the city? This popular section highlights quick getaways off the beaten path and long distance travel, polo wineries, and equestrian life. Education Our “Inside Education” section will profile Washington schools of all varieties. Parents can read about the best schools available, published work from their students, and all the essential information needed to make the right educational choices for their children. Visual Arts Reviews and commentary on major gallery shows all over town in Art Wrap and Museum reviews. Look for listings of private shows and public exhibits. Body and Soul Information on health, sports, fitness, beauty, nutrition, Spas, and MediSpas complete with a Spa and Fitness Guide to let readers know how and where to stay healthy and happy. Performance Arts Listings and reviews of current theatre, opera, dance and music performances. All Things Media A multi-media profile of DC’s movers and shakers in print and on the air as well as new innovations in the world of media. Style Two great sections! “Haute and Cool” covers fashion and retail for every style while “Le Décor” looks at interior design trends and tips for your home and garden. Tired of the same old shopping? These sections offer a fresh look at unique shops around the DC Metro area- and much more. Features Sections Fashion 1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833|Fax (202)338-4834 www.georgetowner.com 5 GMG THE DOWNTOWNER georgetown media group Media Specifications for image-ready ads provided by clients: l Ads may be received in PDF, JPEG, or hard copy (scannable) formats, all at no less than 300 dpi (Dots Per Inch). l All color must be in composite color CMYK format (no RGB). l Minimum resolution for graphics and photos is 300 dpi. l Black type should be black ink only, not four color registration. l Small sans-serif type 9 points and higher, serif type 12 points and higher and fine serif type (eg., Bodoni) 14 points and higher should be one-color only. Media Specifications for graphic designs, provided by client: l Logo (if company has one) l At least one photo at no less than 300 dpi. l Any text and company information Media Specs Deadlines: l Space reservations must be made by 12 pm on the Friday before publication. l All ad materials must be received by 12 pm on the Friday before publication. l Send to the GMG Inc. Graphic Designer firstname.lastname@example.org Standard Ad Sizes: Full Page 3/4 10.25 x 12.5’’ 1/2 7.5 x 10.5” 10.25 x 1/2 6.125’’ 4.875 horizontal x 1/8 6.125’’ 4.875 x 1/8 3’’ 2.375 horizontal x 4.875'' 1/16 6.125’’ 2.375 x Ad Sizes 3’’ vertical 2.375'' 3'' 4.875'' 6.125'' 3'' 6.125’’ 4.875'' 12.5'' 4.875 12.5’’ 6.125'' 10.5'' 12.5'' 1/4 10.25'' 7.5'' 10.25'' x vertical 2.375'' 1054 Potomac St., NW Washington, D.C. 20007 Phone (202)338-4833|Fax (202)338-4834 www.georgetowner.com 7