Velvet Rose & Oud from Jo Malone’s Intense Cologne collection, inspired by the Middle East region
Aramis’ Perfume Calligraphy is available in London Heathrow T3 and T5 and across the Middle East
petals develops the mysterious essence, with myrrh wrapped in golden saffron flowers and rich rose absolute. Aromas of patchouli and heated ambers feature over a bed of musk, leading to a lingering aura of oud. The scent is housed in a glass bottle and features a distinctive logo created by graphic artist and calligrapher Tarek Atrissi. The handcrafted image is modeled after the Arabic word for “calligraphy”—it’s actually two words. Each word is crafted in an opposing style; one is modern, more geometric and more typographic and the other is more traditional, organic and calligraphic. The contrast alludes to the unisex concept and reflects the way in which calligraphy is used to interpret traditions with a contemporary twist. Perfume Calligraphy by Aramis is available in a 100 mL Eau de Toilette, and is sold in London Heathrow T3 and T5 and across the Middle East.
Premium additions To add to its portfolio, this fall Estée Lauder is launching two new products in its premium luxury skincare range—Re Nutriv Intensive Age Renewal Crème and Intensive Age Renewal Eye Crème. The products will be available at most international airports by the end of the year, Seite says. Seite notes that Clinique recently launched Even Better Eyes Dark Circle Corrector, a new
addition to its successful Even Better franchise which includes the now iconic Even Better Clinical Dark Sport Corrector. La Mer has just launched its anticipated Moisturising Soft Crème. The new moisturizer is very light, renewing and energizing the skin’s appearance; Seite believes it will further build the brand’s strong presence in the moisturizer category. “All brands are positioned differently and are a priority in their own way,” Seite says when asked what Estée Lauder’s priority brands are in the region. “The Middle East is a key market for travel retailing with the variety of passengers traveling through, be that in transit or starting/ending their journeys in the region for business or pleasure, and it’s key to our strategy to have a wide offering of brands and products to satisfy each consumer.”
national Airport’s Terminal 3, which Seite reports is doing “incredibly well. We’re excited and encouraged by its performance and the interest in this quintessentially English brand in the region.” The new retail area is an important addition to Dubai Duty Free’s perfume and cosmetics category, which currently accounts for 21% percent (YTD) of the retail operation’s total turnover, which is expected to reach US$1.64 billion this year. The new retail area opened for business on April 23 and has seen a steady growth in average daily sales. Commenting on the addition of Jo Malone London, Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free says, “We are very pleased with this new offer and we have received a good deal of positive feedback from our customers. The brand has a strong following worldwide, and so far 53% of our customers are existing customers of Jo Malone London. Encouragingly, though, 47% of those who purchased Jo Malone London since the opening are new to the brand, which is a very good indicator.” Seite attended the opening, along with a high-profile team of executives from the Estée Lauder Companies Inc. New York head office: President and CEO Fabrizio Freda, Group President Cedric Prouve and President of Travel Retailing Worldwide Olivier Bottrie. At the event Seite remarked, “We are delighted with the successful launch of this Jo Malone in Dubai Duty Free, where existing clients of the brand will be able to purchase their favorite products and experi-
“We know that there are big spenders in the Middle East, and we notice a really high footfall and conversion. Interestingly Middle Eastern consumers state shopping is a favorite activity at the airport.” Jean-Charles Seite, VP/General Manager, Travel Retailing EMA, Estée Lauder Companies
While Seite is hard pressed to single out particular recent trends in the Middle East, that doesn’t mean the region isn’t dynamic and changing. “We know that there are big spenders in the Middle East, and we notice a really high footfall and conversion. Interestingly Middle Eastern consumers state shopping is a favorite activity at the airport.” Estée Lauder recently opened a new Jo Malone store in Concourse 2 of Dubai Inter-
ence new ones, and where new consumers will be able to experience the world of Jo Malone London.” This past summer also saw the introduction of a new Tom Ford door offering the Full Color collection for the first time at Dubai International Airport. Tom Ford is a very strong brand in the Middle East and Seite expects that the additional offering of color c will prove very popular.
www.dutyfreemagazine.ca GULF-AFRICA DUTY FREE & TRAVEL RETAILING
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