Looking for a corporate gift
this New Year?
How about India’s first Customised Cultural Intelligence tool?
An excerpt from Shashi Tharoor’s speech at the Upworldly Mobile launch: Upworldly Mobile is not just useful but necessary today. The story goes back before our Green Revolution in 1960s, where America used to advise us on farming. And the story goes – an US agricultural expert shows up at this Indian farm, where he is welcomed by this dearness and hospitality Indian farmers have – e.g. like in Punjab and he says “welcome to my farm, we are very proud of it. Do you see that national highway?” – The American looks but sees a dirt road. And the farmer says, “See that river, my land is all over up to there.” And the American looks and sees a trickle of water – and the Punjabi says very proudly, “My land goes all the way up to there.” And then he says to the American “what about you?”. And the American is a farmer from Kansas, one of these Midwestern states, where the green fields roll on for miles without end. So he says “well in the morning I get into my tractor and it takes me 2 hours to the Southern boundary of the farm and then it takes me 3 hours in my tractor to the Western boundary of my farm – there I break for a sandwich – so then it takes me two and a half hours to the northern boundary of my farm – in my tractor...” And the Indian was nodding the whole time very sympathetically, “I know, I know” the Indians says. “I too used to have a tractor like that”. This was to show that cultural understanding is not only about literal understanding – all understanding depends on what your assumptions are. Among the many insights in Ranjini’s book that Indians will have to master, as they grow into a world of cultural engagement with the rest of the globe in the 21st century. So I am very pleased that this book exists... For further details, email globalindian@globaladjustments. com, or go to http://www.globaladjustments.com/wpblog
Interactive demos of “what’s in a name”
Kirthiga Reddy, CEO India Facebook and Ranjini Manian at Facebook, Hyderbad
“Thank you for your wonderful visit to Facebook Hyderabad. Your "what's in a name?" demo was eye-opening and all your other insights on being a Global Indian! A huge thanks for the mindexpanding, entertaining session! Best wishes for a rocking success for your book!” — Kirthiga Reddy, CEO, Facebook India
Find Upworldly Mobile - Behaviour and Business Skills for the New Indian Manager at leading bookstores across India or log on to www.penguinbooksindia.com ISBN 978-0-143-06803-7
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culturama | January 2012