JWU Students Get History Lesson | STARTUPS Independence Trail firsthand and set to work researching the various targeted audiences for marketing purposes. “The input from the students has been fantastic – they understand the electronic world in a way that I do not. Social media, web presence, Facebook, Twitter are all difficult to master but they understand it and have made huge contributions to the effort. In turn they are learning that when it comes to list building and growing grassroots support for the project there is nothing that substitutes for old fashioned hard work, handshakes and shoe leather. We married 400 years of history to the cloud out on the Trail and the students are pushing us even further. It is exciting to work with them.” Bob Burke, On the Spot Tours With the DWE in process, Bob turned to the RISBDC Business Resource Center for help with his Web site. School of Technology student, Adam Ropic, worked closely with Bob to develop customized emblems for marketing the Trail to Providence’s colleges and universities. Adam created variations on the schools’ brands to be used in Bob’s pitches to Johnson & Wales, Brown, RISD and other schools located in and around Providence. In addition, Adam provided the technical assistance Bob needed to create the zooming effect for locations on the Trail map located on the Web site. Said Burke, “Adam has been great –he understands
branding and always digs in to find just the right snippet of code to keep our website up to date. His work on our Trail emblems has been outstanding.” “The opportunity for our students to participate in various types of work experience is one of the added benefits of a JWU education,” said Covino. “Not only are the students getting a leg up on their competition in the job market, they’re helping a small business that will eventually impact the local economy.”
The input from the students has been fantastic – they understand the electronic world in a way that I do not On the Spot Tours will hold the official grand opening in honor of Rhode Island’s Independence Day. The students look forward to executing the event on Saturday, May 5, 2012, as the final deliverable of their Directed Work Experience and a great hands-on adventure working with an outstanding Rhode Island small business!
www.risbj.com | volume one issue three
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