our values | Celebrate the Journey
CELEBRATE THE JOURNEY The simple act of riding a bike can mean different things to different people. Cycling can be a high-stakes sport, think of the Olympics or the Tour de France, equally it can be an efficient mobility solution. Riding a bike can be both an unforgettable childhood memory and a healthy activity to last a lifetime. Giant Chairman King Liu believes that one of the core values of cycling, in any form, is an appreciation of the cycling journey. This isn’t some slogan invented in a boardroom, it’s a value that helps define the essence of Giant. It’s something King and the entire global Giant family, live every day. In May 2009, King took this message to China, where he embarked on an epic three week cycling tour from Beijing to Shanghai. At age 75, King
along with a group of supporters rode 1,688 kilometres, facing rough roads, gruelling hills and inclement weather. Why did he do it? For starters, because he could. Riding up to 80 kilometres per day was no small feat, but King wanted to send a message that cycling can be a healthy activity for anyone, anywhere in the world. Along the route, there was plenty to celebrate. Townships displayed local attractions and honoured King’s journey. King, in turn, spoke of the benefits of a cycling lifestyle.
King’s journey really began in 1972, when he co-founded Giant. Since then, Giant has become the world’s largest manufacturer of quality bicycles. But for King and Giant, the journey to bring the best bicycles to life is a never-ending one. This approach has dramatically changed the way we ride, with groundbreaking innovations that have made cycling more accessible to more people. Join King and start your cycling journey today.
“When you’re riding a bike, you notice all of the details of a journey,” King said. “It’s one of the fundamental joys of cycling.”
“I have spent 36 years at Giant building the best quality bicycles in the world,” King said. “And now I would like to spend my next 36 years sharing the joy of the ride with all the people in the world.” King Liu, Giant Chairman
Ride Life. Ride Giant.
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