SPRING 2010
Georgetown
Business Georgetown University’s McDonough School of Business
The Social Bottom Line by Melanie D.G. Kaplan
Contents
14
Social enterprise and corporate America used to be as different as Birkenstocks and wingtips. Now the two stride side by side as businesses realize they can make a difference while making a profit.
Round-trip Leadership by Andrea Orr
20
Proven young leaders from Latin America come to Georgetown for the Global Competitiveness Leadership Program with enthusiasm and drive. They leave with skills and focus to raise the economic prospects of their home countries.
*Satisfaction Not Guaranteed by Chris Blose When it comes to product features — when more means better in the eyes of buyers — how much is too much? Researcher Debora Thompson’s work has implications for businesses and consumers alike.
14 Georgetown University McDonough School of Business
26
20 26 COVER: Illustration by David Plunkert
1