NEXT BIG THING
Different from a website or other online profi le, Spotlight Portfolios are customized for your specific personal, product, or corporate personality. The menu of personalized tools to add to this single online page is broad – text, video, audio, photography, calendar, contact, hyperlinks and, of course, intelligent ad widgets. For instance, job seekers can effectively differentiate themselves by utilizing social ad marketing as part of their branding efforts via Spotlight Portfolios. The sports, entertainment, fashion, hospitality, travel, B2B and B2C businesses and other industries have also demonstrated success with these progressive social media tools. Many individuals and organizations have realized success utilizing netSpray’s Spotlight Portfolios and intelligent ad widgets in their social media campaigns. In 2010 The US Jaycees increased their annual conference attendance by more than 300 percent using netSpray’s tools, while their pre-registration for 2011 increased by 3000 percent! netSpray’s Social Media marketing tools are helping to change the face of The US Jaycees. “Our new brand development and implementation, membership growth programs, and event promotions have a new level of success thanks to netSpray’s intelligent ad widgets and integrated social media marketing campaigns,” says The US Jaycees’ 90th President, Jeff Lank. CBS Sports’ In the Pits Racing Radio used netSpray to livestream the kick off of NASCAR’s Sprint Cup Media Day from the Hard Rock Cafe in New York. The event was pre-launched through netSpray’s social technology services to promote live interviews with 12 of the top drivers at that time. “netSpray has uniquely facilitated the racing industry through PMM and CBS Sport’s ‘In The Pits Racing Radio’,” says Larry O’Donohue, CEO of Performance Motorsports Marketing and In The Pits Racing Radio. “The company’s Spotlight Portfolios, combined with exclusive intelligent widget technology, deliver measurable return on investment and cut our clients’ marketing spend. They offer truly unique, state-of-the-art technology solutions at an affordable price.” Former Downhill Skiing Olympic Gold Medalist Diann Roffe, now Consolidated Graphics’ Director of Business Development, is another to have benefited from netSpray’s approach. “Working with netSpray was the fi rst step in outgrowing my linear thoughts on digital marketing,” she explains. “My Spotlight Portfolio created a fresh look and stronger presence across digital media channels, while netSpray’s dynamic ad technology smothers local digital advertising with its ‘intelligence’ and ability to blanket the internet.” Meanwhile, other organizations that have garnered similar success include Performance Motorsports Marketing, Riley’s Toys Foundation, The Texas Board of Education via ‘Get There Texas’, Green Integrated Services, Duramed’s LPGA Turkey Hill Classic and Golf Fusion. Social media is here to stay. Combining netSpray’s Social Ad Marketing with social media marketing represents a new approach to market and promote individuals and businesses, grow brand awareness and leverage state-ofthe-art social media tools and techniques.
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Widget works Social Ad Marketing is a great fit across most markets. Patent-pending and unique features of the netSpray intelligent ad widget include:
Dynamic widget modification across all internet locations with one click
Automated widget rotations via ad-stacking eliminates manual effort
Real-time visible inventory counters eliminate over-selling
Real-time visible countdown clocks eliminate missed campaign deadlines
Viral-like ‘copy and paste’ capabilities allow anyone to place a widget almost anywhere on the internet
05/11/2010 17:03