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By Kristen Hernandez, RPR® Blog 5 Reasons Why You Should Use an RPR® Report at Your Next Listing Presentation
What is Realtors Property Resource® (RPR®)? Whether in your office, or on the go, RPR provides easy access to detailed property and market information, leaving you at the center of the transaction... right where you belong.
Who is it for? • Only available to REALTORS® • No third party or public access • Included in yearly NAR dues, RPR® does not cost REALTORS® any extra money
What does it offer? • Comprehensive data, powerful analytics, and dynamic reports • Easy access to detailed property and market information • Tools for agents, brokers, commercial, appraisers, associations and multiple listing services (MLS).
You know that old saying, “You only have one chance to make a first impression”? Well, it couldn’t be more true than when describing a listing presentation appointment. You must show up prepared. You need to stand out from all the other agents the sellers are interviewing. You must prove your local market expertise. Without a doubt, you know you’re the best REALTOR® for the job, but you must convince the sellers. You need a comprehensive, yet easy-to-understand report. You want something impressive, something to make you stand out. Enter Realtors Property Resource® (RPR), NAR’s national parcel-centric database containing over 160 million properties. As a member benefit exclusively for REALTORS®, not only does RPR has all the data you need, but in a format sure to impress even the most picky client. Consider this: 1. An RPR Seller’s Report can be quickly run on over 160 million properties in the country and includes data such as mortgage information, distressed information, tax assessment history, historical photos, and more. 2. An RPR Seller’s Report shows detailed market activity over time, showing your clients exactly what is going on in their neighborhood. Do your sellers live in an area with many distressed properties? Are homes selling quickly with multiple offers? Charts, graphs and detailed market information are automatically included in the RPR Seller’s Report. 3. An RPR Seller’s Report features a customized comp analysis. You choose the properties. Use your expertise to adjust the comps accordingly. The result: comps are displayed side-by-side for easy analysis. 4. Has the seller done any home improvements? Make sure they know just how that $55,000 remodeled kitchen in 2011 is worth today. Or perhaps they are considering doing a quick bathroom remodel before the home is listed. Show them exactly what spending $7,500 will return in list price. Do they have the largest lot on the block? Your refined property value is included in your RPR Seller’s Report.
Tap into RPR® resources at: realtor.org/topics/ realtors-property-resource
5. Your RPR Seller’s Report can be displayed on your laptop, an iPad or printed out for display at your appointment. You can even quickly email your client a copy before you leave! The best part? It’s branded with your name, company and photo, so they know who to contact. Creating an RPR Seller’s Report doesn’t take much time at all. In fact, many ‘RPR All Stars’ brag about how quickly they have created reports that their clients thought they spent hours creating!
Realtors Property Resource® Help Desk (877) 977-7576
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Capital Area REALTOR® • Mar/Apr 2014
So the next time you book a listing appointment, login to RPR, search for the property, conduct your analysis and create an RPR Seller’s Report. And don’t forget to take that listing agreement with you…you’re going to need it.
GCAAR CARES
grant recipient spotlight Calvary Women’s Services: $1000 Grant Recipient Calvary Women’s Services provides transitional and permanent housing and comprehensive support services for women who are homeless in Washington, DC. Calvary believes that the most effective way to move women out of homelessness and poverty is by engaging them in individualized, skill-building services that are provided by a committed and caring staff. Services include personalized case management, life skills and education opportunities, job training, health and wellness services, on-site therapy, and daily addiction recovery meetings. Through our programs and services, we carry out our mission to offer “a safe, caring place for tonight; support, hope, and change for tomorrow.” Impact of GCAAR Cares Grant: Calvary Women’s Services is currently developing an outdoor community space to be used by residents in our programs, as well as staff and volunteers. A recent grant from GCAAR Cares has directly supported this project, providing the funds to purchase an outdoor storage shed. Executive Director, Kristine Thompson, describes the importance of this project: “For many of our clients, there is little access to green space. Our goal is to create an outdoor area to be used for a range of activities, including gardening and therapy. This will support women as they work towards their goals of good health and independence.”
Testimony: The outdoor community space and garden at Calvary will be closely linked to our Nutrition Education Program. Anna, a recent participant, reflected, “I know how to read food labels now, and I’m eating less sugar. I learned how to make healthy foods, step by step. I’m making better choices than I did before.” Calvary is looking forward to incorporating home grown herbs and produce into this program!
Capital Area REALTOR® • Mar/Apr 2014
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