films for which collections are expected to be higher. So after a few weeks, even if the film has not reached the holdover limit, they play tricks to show the holdover has reached on a particular day and stop screening the film before it has completely exploited the market. In areas where the number of theatres is few, there is a problem of getting theatres on time for films. Another complaint is that the theatres do not reveal the correct accounts of collections to the distributor. But this is not the case when films are released in A class. ‘A’ class theatres are more accountable and have good professional working track records. But situation is not same in some B and C class theatres. Sometimes they project hardly 50% of actual collection to the distributor. Representatives of the distributor (who is underpaid by the distribution company) in many cases, join hand with the exhibitor in framing wrong accounts. For reputed distribution companies these problems never exist. They have adequate finance to distribute the film and theatres would like to keep constant friendly business relationship with the distributor. Like any other business field it is the bigger players who get more benefits in film industry also. Smaller players suffer a lot and most of the time vanishes from the industry with in few years of operation. B and C-grade centers located in outlying areas have to wait 5-8 weeks to receive the worn prints from the A-grade centers. This poses several problems for the owners of B and C-grade centers. Audience demand for a motion picture product often does not last 5-8 weeks, lessening their opportunity to fill their cinema houses with paying patrons. Presentation quality also suffers, due to the worn prints they receive. The motion picture producer suffers, too, as the limited availability of the movie in the opening weeks encourages the rampant sale of pirated DVDs. Thus, the current film distribution model in India has created a downward business spiral for the owners of B and Cgrade centers 3. Piracy Piracy is one of the major problems affecting trade in this segment. The unauthorized reproduction of films in video forms and/or display of the video through cable network without proper authorization from the film producers are the most common forms of piracy in India. At present, there is no uniform method of estimating the contribution of core copyright industry to the GDP and the potential loss of revenue due to piracy. According to the Film Federation of India, the film industry is loosing approximately
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