Building a Brand | FEATURE used in lists; separations of clauses; with certain adverbs; between adjectives; before quotes; in dates, names and numbers; and to enclose parenthetical words and phrases in a sentence. Examples: He ate cereal, ham and eggs.; Martin walked to the party, but he couldn’t walk home.; Adverbs: however, in fact, therefore, nevertheless, moreover, furthermore, and still; The shrill, persistent chiming of the alarm clock.; My father, a jaded and bitter man, ate the muffin. The Semicolon (;) Used to connect independent clauses while indicating a closer relationship between the clauses than a period does; also used to separate a series that already contains commas. Examples: The assimilation of iron in the system is synergistic; that is, it depends on other elements working together.; In Concord, New Hampshire; Princeton, New Jersey; and Raleigh, North Carolina The Ampersand (&) and the Slash (/) An ampersand is a logogram that signifies the word “and� but is now primarily used in company names. Never use it in place of “and� in a sentence. Ditto the slash: it is not a substitute for “and� and should not be used as such. Capitalization According to grammarbook.com, there are 17 rules for capitalizing nouns, too numerous to address here. However, there are a few hard and fast rules for what should never, ever be capitalized. s Titles/positions. WRONG: The Owner, Architect, Engineer and Construction Manager met to discuss the project. s Project phases. WRONG: We will provide services in the Schematic Design phase. s Services. WRONG: XYZ Architects pro vided Programming, Interior Design and Architectural services on the project. s States. WRONG: They moved from Miami, FL to Philadelphia, PA. The two-letter capitalized version is the U.S. Postal Service abbreviation. It is only correct when used in an address field but never in body text. For that, the formal upper and lowercase abbreviation or full spelling of the state name is the correct form.
Numbers Numbers can be spelled out or represented by the figures themselves, depending on the circumstances. The following offer some key guidelines. s ! NUMBER THAT BEGINS A SENTENCE should always be spelled out. s 7ITHIN A PARAGRAPH NUMBERS THAT REFER to items in the same category should be treated alike; be consistent. s 6ERY LARGE NUMBERS ARE USUALLY SPELLED out if they are round numbers, e.g., $5 billion, 2.5 million dollars. s 7RITE OUT NUMBERS ONE THROUGH NINE use numerals for 10 and above, e.g. nine awards, 28 projects.
s 7RITE OUT ORDINAL NUMBERS FOURTH twenty-third) rather than writing them as figures with letter endings (4th, 23rd). s 7ITH DATES AVOID ORDINAL NUMBERS e.g., February 15, 2012 NOT February 15th, 2012. s /KAY TO USE IN LISTS BUT SPELL OUT IN a sentence: The restaurant received a 90 percent approval rating. Good General Writing Practices Although not everyone is cut out to be a great writer, it’s easy enough to avoid being a bad writer by keeping a few other simple but significant things in mind.
BUILD. WISELY. You’re in the building business. But how can you build your own business to withstand a turbulent marketplace? Which projects should you take on? How can you plan effectively for the future? And what assistance do you need today to reach your financial goals? To build wisely, you need an advisor who really knows the construction business...and knows you. Who can deliver tailored solutions that create opportunities, maximize efficiency and help your bottom line. EisnerAmper is that advisor. We roll up our sleeves to get to the bottom of your toughest challenges, so you get the advice and strategies you need to create sustainable growth.
Let’s get down to business.
TM
Gary S. Master Partner, Construction & Real Estate Services Group 215.881.8108 gary.master@eisneramper.com
www.eisneramper.com EisnerAmper LLP Accountants & Advisors NEW YORK | NEW JERSEY | PENNSYLVANIA | CAYMAN ISLANDS
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