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MARKETING 97 MGMT 490: Directed Studies in Management This course is designed to allow students to explore areas of specific interest under the tutelage of a fulltime faculty member. Topics are chosen in discussions with the faculty member responsible and approved by the faculty member responsible for the management curriculum. This course can be credit bearing from 1-6 credits depending on topic and extent of work. The culminating work for this course is a written paper which must address all aspects of the management curriculum learning goals. This course will serve as a conduit towards more and better undergraduate research. Papers written within the framework of this course should be of a quality to be submitted for publication and/or presentation by the student/professor team at an appropriate forum, e.g. conference, journal. Alternatively, papers can be presented before a panel chosen by the student and/or professor. 1-6 credits MARKETING Marketing is art and science and a core business function. Most simply stated, marketing is the set of processes and activities that identify and create products and services that satisfy the wants and needs of targeted customers. But so much more lies beneath that brief definition...consumer research, communication strategies, product development, branding, packaging, market segmentation, and technology, technology, technology. Success in this broad and exciting field begins with a firm grounding in the basics provided by the business core. The study of marketing provides greater depth into the many areas that comprise the marketing discipline. Technology is changing the way firms communicate with, understand, and segment customers, and track their behavior. This marketing curriculum is designed to introduce you to the many processes and practices that make up this exciting and changing discipline. The following courses must be completed to satisfy the requirements for the BSBA in Marketing: MKTG 300/Customer Relationship Management MKTG 325/Marketing Communications MKTG 330/Global Marketing MKTG 400/Market Research MKTG 410/Strategic Marketing Management Elective (3 credits) from the following: CIS 255/Database Management Systems ENV 410/Geographic Information Systems MKTG 399/Special Topics in Marketing MKTG 460/Internship in Marketing COURSE DESCRIPTIONS: MKTG 305: Customer Relationship Management This course examines customer relationship management (CRM) as a key strategic process within all organizations. CRM is defined as the overall process of building and maintaining profitable customer relationships by delivering value and satisfaction to the customer. Focusing on process, strategy and technology, this course leads students from understanding the fundamentals of CRM through the implementation of CRM systems and analysis of customer data. The course examines the CRM philosophy as well as the systems in place that incorporate and integrate information from sales, marketing and service. Prerequisites: BCOR 240 (minimum grade of C) 3 credits

Undergraduate Catalog 2014-2015

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