Gannon University Undergraduate Catalog 2013-2014

Page 97

ENTREPRENEURSHIP 97

include issues surrounding supply and demand, cost-production, decision making and market models. In particular, the course focuses on the application of these economic theories to projects, including issues surrounding risk analysis and triage, budgeting, planning, and scheduling necessary to the successful completion of a project. Prerequisite: High School Calculus (MATH 140 or MATH 115 or equivalent) 3 credits, Fall ECON 301: Monetary Theory The influence of the quantity of money on prices, growth and employment and its relation to the central banking system's control of the money supply. Prerequisite: FINC 201 3 credits ECON 321: Forecasting Methods A study of forecasting methods and their application. Topics covered include data collection, time-series decomposition, moving average, exponential smoothing, correlation and regression. Prerequisites: BCOR 221, CIS 150 or the equivalent. 3 credits ECON 327: Econometric Methods A study of the application of statistical methods to estimation and analysis of economic models. Prerequisites: BCOR 221, CIS 150 or the equivalent. 3 credits ECON 331: Public Finance An application of microeconomic theory to the study of how government policies influence the economy. The course emphasizes the study of how government tax and expenditure policies affect the allocation of resources, the distribution of income, and the welfare of the citizens. Prerequisite: ECON 211 3 credits ECON 351: Managerial Economics An application of economic and statistical methods to managerial decision making. Prerequisites: BCOR 111, BCOR 221, CIS 150 or the equivalent.

3 credits

ENTREPRENEURSHIP MAJOR Gannon University believes that people can change the world one great idea at a time. Whether you are interested in starting your own business or nonprofit organization, joining a family business, working for a small or mid-size company or becoming a change agent within a larger corporation, Gannon’s Entrepreneurship major is right for you. As a student within the entrepreneurship major, you will develop an understanding of how to create value by recognizing attractive opportunities and identifying the unique resources needed to exploit them. Being a successful entrepreneur requires that you not only have a complete understanding of all the individual business functions such as accounting, marketing and management, but more importantly how they all need to work together to create a successful venture. You will learn not only how to understand your customers needs, but also how to fulfill them. You will learn not only how to create budgets, forecasts and financial statements, but also how to interpret them. And finally in your senior year, you will apply all the knowledge you’ve accumulated to create a comprehensive business plan around a business or nonprofit idea that you think will change the world. It will be an experience you will never forget as you spend the entire semester preparing for one event, the presentation of your business plan to a panel of established business executives who will determine your one and only grade for the course. Once you graduate from Gannon’s Entrepreneurship major, you will be ready to enter into one of the fastest growing and most dynamic environments that exist in business. According to the United States Small Business Administration, small businesses represent 99.7% of all employers and they provide 60-80% of net new jobs annually. Entrepreneurship is more than a major. It’s a way of thinking. It’s a way of life.


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