ADVERTISING COMMUNICATIONS PROGRAM 89
work, co-curricular or internship experiences, into a comprehensive, original advertising/promotional plan. The completion of the required advertising/promotional plan (as a group effort) and portfolio (as an individual effort) will provide students the opportunity to express their creative communication ideas, participate in issues of ethics and morals, apply their knowledge and experience in active listening, apply their knowledge of research, apply their knowledge of the business and promotional industries, apply and develop their analytical thinking abilities, and assist in helping them to determine how their proposed campaign will influence not only their target audience but the world around them. 3 credits Advertising Communications Curriculum (Numerals in front of courses indicate credits) 3 3 3 3 3 3 3 3 3 3 2
FRESHMAN Prin of Microeconomics/BCOR 111 Algebra for Bus Students/MATH 114 Speech/SPCH 111 College Composition/LENG 111 Business Technology I/CIS 150 Prin of Macroeconomics/BCOR 112 Financial Accounting/BCOR 201 Critical Analysis & Comp/LENG 112 Sacred Scripture/LTHE 121 Intro to Integrated Marketing Communications/ADVC 101 First-Year Seminar
__ 32 3 3 3 3 3 3 3 3 3 3 __3 33
3 3 3 3 3 3 3 3 3 3 __3
SOPHOMORE Prin of Marketing/BCOR 241 Intro to Psychology/PSYC 111 or Basic Sociology/SOCI 110 Introduction to Philosophy/LPHI 131 Prin of Management/BCOR 251 Bus & Prof Comm/BCOR 231 TV Production/COMM 211 Prin of Public Relations/ ADVC/ENGL 372 Theology II Series/LTHE Electives Hist of West & World/LHST 111 Digital Graphics/COMM 356
33 JUNIOR Business Statistics/BCOR 221 Fund of Advertising/MKTG 340 Advertising for the Electronic Media/COMM 381 Broadcast Copywriting/COMM 321 Fine Art Series/LFIN Literature Series/LENG Global Business/BCOR 306 Intro to Sales Promotion & Direct Marketing/ADVC 350 Legal Environment of Business/ BCOR 203 Elective Philosophy II Series/MGMT 360
3 3 3 3 1 3 3 3 3 6 __ 31
SENIOR Marketing Research/MKTG 410 Financial Management I/BCOR 311 Business Policy/BCOR 480 Theology or Phil III Series/LTHE or LPHI Leadership Seminar Integrated Marketing Campaign Development/ADVC 400 Corporate Video/COMM 330 LS Natural Science Experiential Learning/BCOR 450 Electives