NEW CLOTH MARKET (JULY 2013)

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INTERNATIONAL BUSINESS PAGES The overall trend was for innovations in terms of IT process acceleration, automation, increased process safety and resource efficiency. Manufacturers presented high-tech solutions supported by intelligent control and documentation systems and advanced sensors as well as their user-friendly design. Many of the innovations showed high energy and material savings. Increased integration of software applications in production processes was a Megatrend at this year’s Texprocess. The IT marketplace IT@Texprocess in Hall 4.0 had exhibitors of new and advanced IT solutions such as cloud applications and integrated IT systems for effective real-time communication required by fashion labels with the manufacturing facilities around the world. These IT solutions simplify and provide access to data from anywhere. Sophisticated 3-D simulations, which also can, for example, adjust life-like movements in real-time, were exhibited for those who need to use virtual fashion design tools.

Leather Cutting Machine Source - Messe Frankfurt Exhibition GmbH / Jens Liebchen

Presentations were made by the manufacturing countries to highlight their complete product range during Source It. These presentations were very well received by visitors and exhibitors both. According to Dhyana van der Pols, External consultant from CBI (Centre for the Promotion of Imports from Developing Countries, The Netherlands) : CBI was visited by well-known fashion labels including Hugo Boss, Escada and Tommy Hilfiger, and the average duration of each visit was 10 to 15 minutes surprisingly longer than on other trade fairs. It seem the buyers this year were trying the "reverse sourcing".. Lo oking for the right machine suppliers first and then find out which companies and/or countries had these machines installed in order to proceed further for making further sourcing inquiry. This appeared to be a new way of sourcing behavior and a new way to find the right manufa cturing operation.�

Textile finishing Source - Messe Frankfurt Exhibition GmbH / Petra Welzel

"CBI represented on the Source It the countries of Egypt, Bolivia, Pakistan, NCM-JULY 2013 67


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