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earing a perfume is like wearing a dress,” says Celso Fadelli, president of InterTrade Europe. “You don’t have one dress. You shouldn’t wear one perfume.” InterTrade Europe recently opened Avery Fine Perfumery’s (527 St. Joseph St., www.averyfineperfumeries.com) first U.S. location in the Warehouse District. Modeled on an aviary, the perfumery eschews labels and gaudy packaging on its products, preferring to let the scent speak for itself. “An aviary is a metaphor for perfume. We like the idea of perfumes being something flighted, and we also like to acknowledge the mysterious part of creating perfume,” says interior designer Lilian Driessen. “Every store is based on an aviary where birds live.” Driessen’s design for the New Orleans location differs in some ways from its predecessors in London and Modena, Italy: She incorporated more salvaged
items as an homage to New Orleans’ past. “Because of the flooding, there’s a lot of salvage — I saved doors, locks, details and some of the metal wear which is so recognizable,” she says. “I incorporated balconies into the shop as well. The spirit of the old town is still in here, attached to the perfumes.” Avery’s perfumes range in price from $70 for a solid balm to $850 for a perfume and include brands like Carthusia, Nasomatto, Nez a Nez and Czech & Speake. Fadelli’s target customer is welltraveled, curious and artistic — traits embodied by many residents of New Orleans, he says, which is why he chose it as the international perfumery’s third location. “The soul of the concept of Avery is very close to the soul of the city of New Orleans,” Fadelli says. “We have an ingredient of art in the creation of the perfume, and New Orleans is one of the most artistic cities in America.” — Missy Wilkinson
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NOW A 17-YEAR-
hen Lani Lazzari, OLD HIGH then 11 years old, SCHOOL SEwas told comNIOR, LANI LAZmercially produced skin care ZARI STARTED products would irritate her HER COMPANY eczema, she took things AT AGE 11. into her own hands and created an all-natural sugar scrub. Six years later, the high school senior is CEO of Simple Sugars (www. simplesugarscrub.com), and her sugar scrubs have been featured in publications ranging from Teen Vogue to Allure. “They are completely all-natural and safe for sensitive skin,” Lazzari says. “You could actually eat them if you wanted to.” On Tuesday, Sept. 20 Lazzari will stop in New Orleans — one of 26 cities on her cross-country tour — where she will give away T-shirts, bumper stickers and product samples before speaking to Tulane University students about entrepreneurship. It’s part of a long-term dream of hers: to create enough buzz to garner an appearance on Ellen. “It’s so important for women and girls to understand that financial independence is an option for them regardless of their situation,” Lazzari said in a press release. “You can create your own opportunities by following your passion and working hard to make it happen.” Visit www.simplesugarsscrub.com to buy the sugar scrub or to keep up-todate on Lazzari’s tour. — Wilkinson ALL-NATURAL SIMPLE SUGARS PRODUCTS ARE SUITED FOR SENSITIVE SKIN.
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ould you enjoy watching 186 brilliant-cut white, yellow and black diamonds coruscate as you pump your fist to Halftime (Stand Up and Get Crunk)? Stop by Aucoin Hart Jewelers (1525 Metairie Road, Metairie, 834-9999; www.aucoinhart.com) to purchase a raffle ticket for $20 (or six for $100) for a chance to win this $15,000, 3.4-carat ring. All proceeds benefit Sean Payton’s Play It Forward Foundation for needy children. Payton will sign autographs and raffle the ring and other prizes from 1 p.m. to 3 p.m. Saturday, Sept. 24 at Aucoin Hart Jewelers. — Wilkinson oc tob e r.2 0 1 1 <<<
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