Five Guys’ Brand Positioning
Our Corporate Tagline
The tagline chosen is one that relates not only to the products being offered but also to what this product provides to the customer. The slanted horizontal line in the “burger“ resemples the angle in the logo which illustrates the double meat that has made the burgers so famous.
There are two core components of our new brand positioning: The direct relationship between the brand name and the product being offered.
Being focused on attending to customer needs and delivering on our promises.
If you have any questions regarding the use of the Five Guys identity contact Gabriel Valdivia at +1 813.817.6232
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