04. Kraken Black Spiced Rum
“For a product that has only been in the UK for just over a year, Metal Hammer has been an integral media partner to help carve Kraken’s identity in the heavy metal market. All media activity has been through Future and there is an obvious link between the increased awareness across specific on-trade accounts and sales volumes. We have worked with a great team at Future and we are delighted that we are able to continue this fruitful partnership.” Danielle Young Marblehead Brand Development
64 Future Proof