t h e c o l l e g e at r i n d g e BA280, 380, 480 Small Business Advisory Groups 1 credit each Team projects that assist small businesses in southern New Hampshire in solving real business problems. Working with the Small Business Development Center (SBDC), a team of six students develop business plans, web sites, advertising campaigns, marketing strategies, financial analyses, or any other material that will help small businesses that are just starting up, or with their problems/opportunities. SBDC is a non-profit organization associated with the State of New Hampshire, the Small Business Administration and the University of New Hampshire.
Mass Communication (MC) Professor: Phyllis Scrocco Zrzavy Associate Professors: Paul Bush, Richard Roth, Heather Tullio Assistant Professor: Andrea Bergstrom Affiliated Faculty: Kristen Nevious Lecturers: Leslie Kozaczek, James Mullins, Ukumbwa Sauti, Blake Wood
A Bachelor of Arts degree is offered in Mass Communication. The Department offers a major and a minor in Mass Communication. In conjunction with other departments, it also provides coursework leading to interdisciplinary majors in American Studies, Arts Management, and Computer Information Technology, and to the interdisciplinary Women in Leadership Certificate. The mission of the Mass Communication Department is to develop students’ professional competence in aspects of both print and broadcast journalism, as well as electronic, digital, or broadcast media production. The curriculum also serves those who, upon graduation, want to pursue graduate-level study in the fields of mass communication, media studies, and related areas of academic inquiry. The department core combines a liberal arts approach with discipline-specific training in the theoretical, methodological and analytical principles that constitute the field of mass communication. It also provides instruction in legal and ethical issues affecting information and the media, and culminates in a senior seminar that provides preparation for transition to a career or graduate study, and explores current issues in the discipline. Three areas of concentration afford students the opportunity to receive specialized training: • Classes in Journalism use best professional practices to provide authentic learning experiences that prepare students for success in the working world. Students are engaged in creative processes by developing on-line, broadcast, and print journalism publications • Media Production classes use hands-on training to prepare students for success in their chosen career. From introductory through advanced courses students are building their talents by working cooperatively to create digital films and television productions • The Media Studies concentration is designed to increase understanding of the relationship between media and culture. It focuses on the close reading of media texts, on culturally informed critiques of media content, processes and contexts, and on raising societal awareness of the growing impact of media on individuals, diverse communities and the world. Graduates with degrees in Mass Communication from Franklin Pierce University will have achieved the following goals: 1. Ability to analyze media messages. 2. Ability to articulate significant effects of media consumption. 3. Ability to articulate contested areas in the field of mass communication. 175