Franchise Magazine - Mena Issue 3

Page 21

COVER STORY

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almontini La Maison du Saumon is a landmark concept based on salmon as the signature dish, complemented by a diverse and creative international menu. The innovative culinary experience was created by owners Joe Bassili and Hussni Aijlani in 2001. Joe’s background in the restaurant business instilled in him a culinary curiosity which led him to the Scottish Shetland Islands, where upon his return to Lebanon he was inspired to set up his own

Salmontini has evolved into four unique restaurant concepts, each offering its own individual style of serving salmon. Salmontini La Maison du Saumon is the mother brand overseeing Salmontini Le Resto, Salmontini Le Fumoir, Salmontina Riva, and Salmontini Boutique. And while the last decade has seen expansion from Lebanon to KSA and UAE, Joe and Hussni are ever present, following up on day-to-day operations, ensuring the passion and enthusiasm that created this unique experience continues to grow.

salmon smokehouse in the mountain village of Hayata. In contrast, Swiss-raised Hussni was originally attracted to the food processing

The team remain committed to introducing new concepts to the market and innovating premium value products to maximise the

industry and intrigued with the skill involved in developing new production techniques. The two men shared a passion for salmon

diversity of experiences – all under the Salmontini La Maison du Saumon umbrella.

and a mutual vision of a restaurant providing premium food with the highest quality service in a relaxed yet elegant atmosphere. The result was Salmontini La Maison, which originally opened in Beirut business district Solidere. In the 10 years since its launch,

Salmontini Le Resto The fine dining aspect of the Salmontini experience has locations in Beirut’s posh Achrafieh area and in Dubai 5 star Kempinski Hotel at

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