MARIN LICINA CREATIVE DIRECTOR, CRAVATTA PELLIANO0
MARIN, WHAT IS YOUR FAVORITE PART OF THE DESIGN PROCESS? I have two. The first one is the ‘blank-page’ moment—when you realize that a collection needs to appear and you have to do it, yet there’s nothing there yet. It’s a moment of panic of sorts. “Holy crap, something amazing needs to happen and I’m responsible for it!” Then you start developing ideas, sketching, things start rolling and eventually, the muse visits you. But the moment where you realize there’s nothing and you need to create is unique for creative people. You really need to define and solve the ‘problem’. The second one is when the samples come in from Italy or we go there to inspect the process. It’s always magical to see something that was in your sketch book a few weeks ago, as a rough draft, suddenly come to life. It’s fascinating to realize that if I had sketched anything else initially, I would have been holding a different tie in my hand. Of course, oftentimes the ties need to be tweaked. In some cases, our samples show that what I envisioned doesn’t work all that well in a real product. In other cases, the transition from conceptual design to physical thing didn’t go through well and we need to make sure the actual thing matches the concept more closely. But although not nearly a finished product, it’s sublimely energizing to see your ideas come to life.
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