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Best new bottle in PET while signalling a new, modern streak to its identity. One of the main challenges was to make the different bottle volumes as uniform as possible. The volumes had little flexibility in terms of height, diameters and standard features. As a consequence, the focus was to create a unified shape that would overcome these challenges. The label and bottle were developed in tandem, and a tight collaboration with the graphic design agency from the onset of the project, was key to securing a singular brand image. The bottle shape is clean, iconic and production friendly. Cisowianka Perlage - from Poland’s Polskie Zdroje - is a high quality mineral water in an elegant and modern PET bottle. The subtle shape of the 700ml bottle emphasises the values of the product - ‘Perlage’ mineral water saturated with natural carbon dioxide. The deep blue colour gives it elegance and style. It is made of the highestquality material, which combines the aesthetics of glass and the functionality of plastic. The new Volvic 3 litre bottle from Danone is a unique format for the French market: very
convenient, affordable and more environmentally-friendly. This format was developed to complete the Volvic range and offer an eco-bottle for families. The bottle has been specifically designed to facilitate pouring with two hands and can be stored in the fridge door. At less than €1 per bottle, it is also an inexpensive option for the home market. The bottle has been optimised to use less PET and is made with 30% recycled PET: positioning it 22% below the average CO2 impact of mineral waters. Aquabona, Coca-Cola Hellenic Spain’s natural mineral water, has launched a bottle that responds to consumers’ daily needs. The compact bottle offers the benefits of an ergonomic, environmentally-friendly and space-saving container. The new pack has been specially designed to solve a common consumer problem: handling and storing large-capacity (2.5 litre) water containers, particularly in the fridge. Thanks to its ergonomic design, the compact bottle conveniently fits in the fridge door, is stackable, does not roll, and is easy to pour from. As a result, consumers have the
benefits of more volume than a regular pack, but in an easyto-handle format. As well as being compact and ergonomic, the new packaging has the third benefit of being kinder to the environment, strengthening Aquabona’s ‘green’ brand image in the bottled water segment. The compact bottle uses 25% recycled PET and, because of its design, allows for more litres to be stacked per pallet. This means lower CO2 emissions from transport and also from production. In the Indian marketplace, which is exposed to new products every day, packaging plays an important role in setting a product such as Qua apart from the rest. The branding and bottle design help to establish its credentials and project its quality through images and words. The Narang Group stocks Qua at high end locations, such as five star hotels, and high quality restaurants and bars. The drop-shape, 5 litre bottle from Hungary’s Szentkiralyi Mineral Water has become very popular in retail, as well as the HoReCa sector, thanks to its stand-out design. The bottle is
both stable and pleasing to the eye thanks to its ribbed effect. The weight of the 5 litre bottle is 60% less than the 1.5 litre bottle’s weight for the same volume of water. This sophisticated design provides maximum strength with minimum use of materials. The bottle is designed to easily fit in the fridge, while the handle makes pouring a simple task. Isklar Still already has a multi award-winning facetted bottle so the challenge was to produce the same for the sparkling variety. Bottle manufacturers said it couldn’t be done as sparkling water bottles must be cylindrical because the considerable pressure exerted by carbonated water pushes out and flattens the sides. Creating a facetted bottle that mirrored the design of Isklar’s still mineral water and could withstand those pressures seemed an almost impossible task. Isklar, and its agency Blue Marlin, wrestled with every known configuration of materials to create a stable bottle. In the end, they had to reinvent plastic geometry in a radical new way to make it happen. Each and every one of the bottle’s 174 facets was
Polskie Zdroje; Danone; Coca-Cola Hellenic Spain; The Narang Group; Szentkiralyi Mineral Water; Isklar and Nestlé Hellas SA © Water Innovation 2010. Reproduced with the kind permission of FoodBev Media - www.foodbev.com For details about syndication and licensing please contact the marketing team on 01225 327890.
16 water AWARDS
www.foodbev.com/water Gleneagles, November 2010