wellington | designer
Creative Collaboration Creates Great Designs At Jeffrey Aaron
(Above) Interior design specialist Aaron Coen in Jeffrey Aaron’s Wellington showroom.
By Julie Unger
Jeffrey Aaron Inc. is the creative collaboration between general contractor Jeffrey Russell and interior design specialist Aaron Coen. The partnership began when Jeffrey installed cabinets and did a bathroom renovation for Aaron. “I was shopping for the products and having Jeff install them. That was in 2007,” Aaron recalled. In 2009, they worked together to completely redo a rental home in Wellington. Later, when a friend purchased a home, Aaron and Jeffrey worked together to make the home more fluid. “That was the first time I had done spatial change with Jeff,” Aaron said. It was at that point that they knew a unique partnership was in the making. That idea was solidified when working on a complete overhaul of a 1929 Quaker farmhouse in Pennsylvania. In 2012, they were sitting on a porch and discussed the possibility of working together. “Jeff came to me and said, ‘I
can build a really good box all day long because it’s the cheapest way to do it and it’s the fastest way to get out. You can take a box, manipulate it and do something completely different that I would never even consider,’” Aaron recalled. Aaron, a dressage rider, isn’t formally trained in design, which, as he points out, is a strength. It’s the difference between knowing how to deal with a sick horse in the middle of the night versus having read about how to do it, he explained. “Even with fabrics, having gone to college and earning a degree in animal science, I know more about cotton than any book could tell me,” Aaron said. Jeffrey started remodeling older homes in the northeast, then moved to Florida and continued his home remodeling business.
In July 2012, Jeffrey Aaron Inc. officially came to be. “Our approach is ‘Do it once, do it right, do it your best,’” Aaron said. Seeing how thrilled clients are once the job is done, Jeffrey said, makes wellington the magazine | january 2017
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