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ns What can Power Cycling bring to your gym? Power Cycling allows each individual in a class to exercise at their optimal intensity to produce the exact fitness improvement desired. Each member cycles according to their own personal training zones, based on power, heart rate and cadence, to ensure maximum performance gains.
Power Cycling is not about how much you sweat, but about getting the most out of each turn of the pedals to ensure that individual goals are met in a fun and encouraging group environment. Power Cycling solves the problem of having a range of varying levels of fitness and cycling abilities in a class, and provides instructors and members with the ability to accurately track and monitor fitness gains. The Wattbike is an integral part of the Power Cycling experience, delivering real-time performance data with an unrivalled level of accuracy. During the class, a large screen displays all the members’ live performance data, including heart rate, cadence, power and speed via the Power Cycling software. The software also allows instructors to archive member data from all sessions and provides individuals with an illustrative history of their workouts. There’s nothing better than being able to deliver the good news to a member that their training has ultimately made them fitter and stronger, and have the proof to show them – that is great for member retention. And we’re not just talking about fitness gains from Power Cycling. One of the great features of the Wattbike is the ability to improve cycling technique via its unique Polar View, which illustrates where the
rider is losing power as they pedal. Given that Power Cycling also feels like riding a real bike, from riding position, to gearing and right through to the freewheel, you can deliver what is simply the best and most effective indoor cycle training experience for your members. Combine the individual performance gains, technique improvements, ability to
train in a group (and at a member’s own fitness level) on the best indoor training bike in the business, and you quickly see why Power Cycling is being billed as ‘The evolution of indoor cycling’. While Power Cycling is attractive to a wide range of people, your existing members will benefit from new indoor cycling activities and a structured training programme, which is sure to increase member retention. Furthermore, the opportunities for Power Cycling to attract new members to clubs are endless. The fast-growing cycling and triathlon communities have yet to find a place they can call home when it comes to indoor training, so Power Cycling is seen as a huge opportunity for health and fitness clubs to become the training and social hub for sporting clubs. British Cycling also knows a thing or two about cycling, having identified and nurtured the likes of Sir Chris Hoy, Victoria Pendleton and, most recently, Mark Cavendish to world and Olympic titles. They’ve endorsed the Wattbike since 2008 and are now backing Power Cycling as the solution to providing an authentic link between indoor and outdoor cycling. With over 1,500 affiliated clubs across the UK, there is an opportunity for health and fitness clubs to convert cyclists into members by offering a credible indoor
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Cycling and triathlon communities have yet to find a place they can call home, so Power Cycling is seen as a huge opportunity to become the training and social hub cycling experience, a structured training programme through Power Cycling, and a clear pathway to participation with the support of British Cycling. Power Cycling also provides the opportunity to establish a cycling community within your club. Power Cycling instructors are encouraged to become British Cycling ride leaders, which means they’ll be able to organise and deliver not just the indoor cycle training classes, but also provide a link to outdoor cycling too, where performance and technique gains can be taken out onto the road. Your club then becomes the focal point and base for training throughout the year, all backed up by British Cycling’s extensive benefits and network of volunteers. With over 13 million people now regularly cycling across the UK, there is a huge opportunity for the health and fitness industry to benefit from the increased profile of the sport. As the 2012 Olympic Games approach, this profile will only increase as Team GB look to dominate the field, just as they did in Beijing, creating a new wave of interest in the sport. Discussions about the legacy from London 2012 are commonplace, but the groundwork from the industry needs to be laid now. As for a sport such as cycling, the surge in interest is already happening. Power Cycling is your key to unlocking the opportunities that lie ahead. › Website: http://wattbike.com/uk Contact: +44(0)1159 455 454 or info@wattbike.com
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