YxuÜâtÜç 2013
_xààxÜ yÜÉÅ exz|ÉÇtÄ W|ÜxvàÉÜ “Fashion has two purposes: comfort and love. Beauty comes when fashion succeeds.” – Coco Chanel I think that is the motto most Fashion Group Members live by. We love the clothes we wear, we love the style our accessories give us, but we LOVE comfort. Yes, most of us will torture ourselves for a killer pair of shoes, but will any of us suffer in a painful outfit? No way! Chanel was one of the people who paved the way for making our fabulous attire comfortable. This innovative, strong-willed woman created clothing that was not only lovable, but wearable. She wanted all women to look and FEEL beautiful! I’m sure I’m not alone here, but when I’m truly feeling great in what I’m wearing, that’s when I feel beautiful. Take for example, a bridesmaid in a wedding. How many of us have been told time and time again that we look “beautiful” in the hideous dresses we are forced to put on for our loved ones and the entire wedding experience, we don’t for a minute feel beautiful. Now, we may look pretty, but we don’t FEEL that successful beauty that Chanel talks about. So, in celebration of Coco Chanel during this “love month” let’s celebrate ourselves! Love the clothes you put on, wear items you are comfortable in (inside and out!) and feel beautiful! Wishing each of you a fabulous month of beautiful… And don’t forget to tune in to the BEAUTIFUL fashions coming up in NY Fashion Week! Feb 7-14, 2013. Love,
]âÄ|x YÉâz{à FGI San Diego Regional Director
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gtuÄx Éy VÉÇàxÇàá Letter from Regional Director………………………………………………………..2 Letter from Editor……………………………………………………………………..3 Table of Contents……………………………………………………………………..3 About FGI……………………………………………………………………………...4 Who Do You Love in Fashion?..................………………………………………...5 Member Perks………………………………………………………………………...5 Member Profile-Joanne Laverson…....……….……………………………………6 Calendar of Events..………………………...……………..………………………...7 Annual Members’ Meeting Recap..………………………………………………...8 Front Cover Credits……………………………………………………………..…..10 Advertising Opportunities……………….…………………………………...……..11 Board Member Profile-Melissa Lewis……....…………………………………….12 FGI Job Bank………………………………………………………………………..13 FGI Throughout the World..………………………….…………………………….14 Member Corner………….…………………………………………………………..15 Board Members……………………………………………………………………..16
_xààxÜ yÜÉÅ Xw|àÉÜ February is here! The time of LOVE! And whether you are single or not, we all LOVE our fashion. And this issue is dedicated to just that! We have pictures of some of our members with fashion icons that they admire. A Mardi Gras themed cover (instead of the stereotypical hearts and fluff!). And a list of some of the fashion events that FGI San Diego has slated for the 2013 year! It looks to be a very exciting year! Add to that the recap of last month’s Annual Members’ Meeting and you have a full issue of fun! Oh! And I almost forgot! We are now offering advertising in the newsletter for non-members! Go to page 11 to learn more about it and see the prices. And of course, FGI Members ALWAYS get FREE advertising! So, enjoy your Valentine’s Day, Mardi Gras, President’s Day and Black History Month and I’ll see you in March! Have a fashionabulous month!!! Until next time…
]xtÇxààx VÜâàv{y|xÄw FGI San Diego Board Member-Communications Chair 3
WHO we are already…
WHAT we do in the present…
FGI Mission Statement…
The Fashion Group International is a global non-profit association with a network of over 5,000 dynamic professionals of achievement and influence from all areas of fashion and related industries including apparel, accessories, beauty, publishing, retailing and interior design.
The Fashion Group International works to promote the advancement of every member, while addressing issues that affect the entire industry. Our commitment to the industry is evident in our proactive approach to business. Our events provide a forum for the exchange of ideas and information with industry leaders on a wide array of topics.
The FGI mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers. To do this, FGI provides insights on major trends in person, online and in print; access to business professionals and a gateway to the influence fashion plays in the marketplace.
WHERE we are headed in the future…
The goals of the organization are…
Established in 1930, The Fashion Group International was founded on the idea that it takes an exceptional woman to flourish and succeed in the challenging world of fashion. That year, seventeen women gathered by Edna Woolman Chase, editor-in-chief of VOGUE, met for lunch in New York City. They had three things in common: each held a job of consequence in fashion, each respected every member of the group and each held a common belief.
Cognizant of the ever-changing nature of the industry, and the increasingly turbulent nature of business, the Fashion Group International addresses issues relevant to the future of the industry. Our events encourage thinking outside the box, both for members and non-members alike. As we begin the twenty-first century, the role of They agreed that fashion needed a our organization will be more forum for the expression and relevant than ever. Even conducting enhancement of the American fashion “business as usual” will require business and the increasingly foresight and knowledge of “big important role women played in the picture” issues that are the hallmark industry. Ever since, the organization of our events. has brought the best and the brightest in the industry together in unique Global communications and the New ways that provide an unrivaled Media revolution are an integral part support system, while facilitating the of our commitment to being at the exchange of ideas and resources. cutting edge. Fashion Group International’s online presence as Elizabeth Arden, Edith Head and well as localized blogs and social Eleanor Roosevelt were among the media is the industry’s number one founding members. Eight decades cyber-destination for a wealth of later, the names have changed, but information about fashion and the energy, talent and commitment fashion-related industries. Fashion remains the same. Group International’s web site is an ever-evolving resource for industry professionals.
To advance professionalism in fashion and its related lifestyle industries. To provide a public forum for examination of important, contemporary issues in the business of fashion. To present timely information regarding national and global trends that have an effect on the fashion industries. To provide activities and programs which enhance networking skills and encourage interpersonal contacts so as to further the professional, social and personal development of members.
For More Information on Fashion Group International, please visit our local web site: www.fgisandiego.org or our New York web site at: www.fginewyork.org
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This month we asked our subscribers who their fashion icons/role models were. Here’s what everyone said...
Hands down, ELIE SAAB. I can spot an ELIE SAAB creation from a mile away because nothing compares. He knows a woman's body better than most woman do. The fit is always perfection and I can't think of anyone that can accentuate and highlight a woman's shape better. In addition to that, he loves architecture and came out with a stunning perfume his first go around. As an Architect, I appreciate this - and as a contemporary handbag designer, I aspire to follow in his path and launch my own perfume one day! Kellyn Timmerman with www.feNadesigns.com Gianni Versace). Margo Schwab San Diego Social Diary Collector’s Edition and On-line Magazine). And some photos of our FGI San Diego Members with fashion celebs that they love!
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`xÅuxÜ cÜÉy|Äx@
]ÉtÇÇx _täxÜáÉÇ Joanne is the wife of Dr. Steve Laverson, a San Diego Plastic Surgeon whose patients have always asked for skin care advice. After analyzing many popular brands and the marketing behind them, the doctor and his wife realized the illusion of skin care complexity created by advertising drives sales, but not results, or value for the consumer. They believe that contemporary, busy, sophisticated buyers desire and deserve simplicity and effectiveness in their daily routine, including skin care. The Doctor’s Wife differentiated ingredients that were important, authentic and natural. She distilled out extraneous plant allergens, removed unnecessary preservatives, eliminated irritating synthetics, and committed to developing pure formulations that would become classics. The result is a small ALL STAR line-up of superior products for all skin types that perform the basic necessities of skin care extremely well: CLEAN, EXFOLIATE, NOURISH, and PROTECT.
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FGI San Diego has some FABULOUS events slated for the 2013 year! Among them are‌ Navigating Social Media in Your Business How to Spot & Deal With Fake/Phony Fashion DRESSED Movie Screening at Arclight Cinemas Spring & Fall Trend Reports And of course Our annual Polo and Holiday Events! Make sure you are following one of our various social media platforms (Facebook, Twitter, blog, etc.) to learn more about these events as they come up!
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TÇÇâtÄ `xÅuxÜáË `xxà|Çz exvtÑ On January 8th, 2013, the most fashionable and fabulous FGI San Diego Members made their way to the ultra-chic coastal city of Encinitas for our Annual Members’ Meeting. The event was graciously hosted by FGI San Diego Member Joanne Laverson and her husband, Dr. Steve Laverson of Feel Beautiful Plastic Surgery. Within just a few minutes, everyone was in love with Joanne and her husband. Their enthusiasm for their work, Joanne with her skin care line “The Doctor’s Wife” and Steve with his beautification procedures, was just phenomenal! It is so rare to see people who are that passionate about their work! (I became a fan of Joanne’s Menthe Blanche Microfoliator! Want to see an unbelievable difference in your skin? Then you HAVE to try it!) They also offered FGI San Diego Members exclusive discounts on Botox. Who purchased that night? That’s something I’ll never tell! Members also enjoyed a glorious spread of appetizers while mingling with other FGI San Diego Members as well as meeting the 2013 Board of Directors. The evening ended with the most scrumptious French birthday cake for Joanne as we all helped celebrate her birthday! A fashionabulous event with fashionabulous people! 2013 is starting off as a stellar year for FGI San Diego and its members!
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Front Cover Feature Photographer Natalie A. Stevens www.facebook.com/ Natalie-A-Stevens-Photography Model Natalia Michelle www.modelmayhem.com/2826233 Make-Up/Hair Jeanette Crutchfield www.classyonabudget.com
NOTE: Are you a photographer, model, make-up artist, etc. who would like some great exposure? FGI San Diego is always looking for contributors for the covers of our monthly newsletters. As we are a non-profit, trying to raise funds for fashion related scholarships, we can not pay for your photos, however we can offer credit of course, free advertising in our newsletter for you and your business as well as exposure to fashion peeps in San Diego and all over the world. For more information, email fgisandiegonewsletter@gmail.com 10
The FGI San Diego Newsletter is now allowing advertising to non-members! (FGI Members ALWAYS get FREE advertising!) Get your business marketed to our members, clients and friends! We have over 2200 in our social media contacts, over 2200 followers on our blog, over 2000 people in our database and over 4000 views total on our newsletters since inception! Most of our readership is San Diego based with some being in the fashion capital of the world, NYC!
ADVERTISING PRICES Business Card…………………...…….$20 per month Quarter Page……………….……….…$30 per month Half Page……………….…………..…$50 per month Full Page…………………………..…..$80 per month For more information about advertising in the FGI San Diego Newsletter, please email fgisandiegonewsletter@gmail.com
The FGI San Diego Newsletter is published monthly, online at www.issuu.com/fgisandiego. I n addition, We also print a select number of newsletters and send them to our prestigious San Diego Friends of Fashion list.
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UÉtÜw `xÅuxÜ cÜÉy|Äx@ `xÄ|áát _xã|á
Melissa A. Lewis, Esq. graduated Thomas Jefferson School of Law, Summa Cum Laude, Valedictorian. But before entering law school, Melissa worked as a retail manager at a high-end international boutique, and obtained an associate degree from Fashion Institute of Design and Merchandising, graduating with honors. This experience gives Melissa the skills needed to understand the nuances of the fashion industry and to help protect your business.
Sneakers: why wear sneakers when you can wear heals or adorable ballerina flats? Day Dress: BCBG MaxAzria Day Bag: Kate Spade Evening Bag: BCBG MaxAzria Favorite Accessory: Just about anything from Kate Spade, so cute. Evening Dress: BCBG MaxAzria (a favorite store can you tell?)
Perfume: I rotate daily, some favorites...Dior: J'adore, Dolce and Gabbana: Rose, Chanel: Chance Eau Tendre, Gucci: Envy Me.
Home Style: Clean, simple with a plant in each room. Flowers: Lilly's and tulips Drink: lychee martini made by my boyfriend, seriously the best! And champagne. Dessert: anything ala mode...pie, Melissa currently represents business brownie, cookies....all much better owners and employers in all aspects of with ice cream. the employment relationship, including development of policies and procedures, preparation of handbooks, employee and supervisor training, conducting internal investigations and when necessary litigation.
Nail Polish:None on my hands, naturally beautiful. Toes, pink. Exercise: Tamilee Webb work out videos: "tighter assets" & "I want that body." I love these!
In her spare time Melissa enjoys spending time with her beautiful 6 year old daughter Emma, and her boyfriend of three years, Cory. Melissa's favorite phrase is "carpe diem" which is latin for "seize the Snack: fruit day." She strives to make the most out of everyday always stopping to smell Beauty Style: simple with a little sparkle the flowers and take-in the scenery. Lipstick: lightly colored lip gloss that taste sweet. Here are a few of Melissa’s favorite Mascara: Chanel Inimitable things:
Necessary Extravagance:Shopping: Mostly only through Gilt. Favorite stores: BCBG MaxAzria, Kate Spade and Nordstrom. Hotel: Doubletree, delicious warm chocolate-chip cookie at check-in, can't beat that.
Clothes style: feminine and fun Jeans: AG or Hudson 12
Ytá{|ÉÇ ZÜÉâÑ]Éu UtÇ~ Are you an entrepreneurial woman who loves fashion and beautiful clothes?
Need some help around the office? Have a project coming up and need help? Have a position open in your company? Need interns? If you are a member of FGI San Diego, then you are able to advertise your job openings (paid or not) in the FGI newsletter for FREE! Email your job description with contact information to fgisandiegonewsletter@gmail.com
Are you self-motivated and looking for a stream of income with unlimited earning potential and a flexible schedule? Consider becoming a Doncaster Stylist and Wardrobe Consultant. For further information contact Marilyn Murlowski MurlowskiM@aol.com
The FGI San Diego Board is looking for the following interns: Public Relations Assist PR Chair with promoting FGI San Diego events. Event Planning Assist Programming Chair with producing events. Specifically looking for interns to help plan our Style Awards in 2014! Sponsorship Assist Sponsorship Chair in securing donations for events. Social Media (blog, FB, Twitter, Pinterest, LinkedIn) Be responsible for adding pertinent content to various social media platforms. We are looking for an intern for each of the above platforms. We are a non-profit organization and can supply you credit if your school requires you to do community service. Interested? Email fgisandiego@yahoo.com
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g{ÜÉâz{Éâà à{x jÉÜÄw Travelling soon? Did you know that Fashion Group International is indeed INTERNATIONAL!!! With chapters all over the United States as well as Mexico, Canada, England, France, Australia, South America and so many more, there are FGI events being held all over the world that you are invited to simply because you are a member of the San Diego chapter! Quick! Grab your passport and let’s see what the rest of FGI is up to!
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`xÅuxÜáË VÉÜÇxÜ Do you have a business or service that would be beneficial to the members of FGI San Diego? Would you like some free advertising on our newsletter? Offer a discount to the members of FGI San Diego and receive FREE ad space every issue! Ad space is ALWAYS free For FGI Members! Email FGIsandiegonewsletter@gmail.com To submit your ad!
www.facebook.com/fusionelle
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$20 off any Organic Facial For FGI Members! Call (619) 517-0654 Or schedule online BlossomOrganicSkin.com
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UÉtÜw `xÅuxÜá Regional Director…………………………………………………….Julie Fought Secretary…………………………...………………………………Jeanie Haddox Treasurer…………………………………………………………Sushmita Utpala Programs Co-Chair……………………………………………………Lena Evans Programs Co-Chair…………………………………………………Kit Kuriakose Programs Co-Chair………………………………………….……..Melissa Lewis Membership Co-Chair.……..…………………….………………Maria Delgado Membership Co-Chair…………………………….………………….Liza Pinard Public Relations Chair………………………………………...……Vanessa Diaz Publicity Chair…………………………………………………..Kailynn Bowling Hospitality Chair……………………………………………………..Marie Green Sponsorship Chair…………………………………………………….Lupe Ahern Communications Chair/RD-Elect……………………………Jeanette Crutchfield Communications-Elect…………………………………...………...Shahnaz Zarif District Director……………………………………………………...Pam Iannota Interested in becoming a board member? You must serve on a committee before consideration. Contact FGISanDiego@yahoo.com for more information.
P.O. Box 86545 San Diego, CA 92138
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