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CHOOSING YOUR

FENDER ELECTRIC GUITAR

WITH A FENDER ELECTRIC GUITAR, YOU’VE ARRIVED ®

IT’S ONE THING TO PLAY AN ELECTRIC GUITAR, BUT WHEN YOU BECOME SOMEONE WHO CAN SAY, “I PLAY A FENDER,” YOU’RE ANNOUNCING THAT YOU’RE PART OF SOMETHING VERY SPECIAL BECAUSE YOU ARE PLAYING THE REAL THING. YOU’RE PLAYING WHAT THE GREATS PLAY.

When you sling a Telecaster® or Stratocaster® over your shoulder, you have a wonderful past and a brilliant future on your side. When you hit that perfect stance with your Jazzmaster® or that sneer to go along with your Jaguar®, you become part of the real thing. You’re playing guitars that are not just recognized, but loved. For well more than 60 years now, from rock ‘n’ roll to blues and soul, and from country and funk to metal and punk (and a great deal else), the greatest music the world has ever heard has been played on the real thing— Fender electric guitars.

Why are Fender electric guitars so great? 速

BECAUSE THEY’RE VERSATILE You can play anything on a Fender electric guitar ®

ROCK. BLUES. COUNTRY. METAL. PUNK. JAZZ. ANY GENRE, SUBGENRE, SHADE OR COMBINATION OF THEM. IF IT’S IN YOUR HEAD, YOUR HEART AND YOUR HANDS, THERE’S NO OTHER INSTRUMENT BETTER FOR BRINGING IT TO LIFE THAN A FENDER ELECTRIC GUITAR.

BECAUSE THEY ARE MADE TO BE MODIFIED

YOU’D LIKE A DIFFERENTCOLORED PICKGUARD. GREAT, PUT ONE ON. YOU WANT HOTTER PICKUPS. GREAT—PUT ’EM IN. THE NECK RELIEF NEEDS A TWEAK. BY ALL MEANS, DO SO. A COUPLE MINUTES AND IT’S DONE. WITH THEIR MODULAR DESIGNS, NO OTHER ELECTRIC GUITARS ARE EASIER TO PERSONALIZE, MAINTAIN AND REPAIR THAN FENDER® ELECTRIC GUITARS.

No other electric guitars are easier to personalize

Photo: Josh Giroux

Photo: Josh Giroux

Photo: Josh Giroux

Photo: Josh Giroux

Photo: Josh Giroux

BECAUSE YOU SOUND LIKE YOURSELF AS NO OTHER GUITARS CAN, FENDER ELECTRIC GUITARS MAKE PLAYERS SOUND LIKE THEMSELVES. WHEN YOU PLAY ONE, ITS SOUND BECOMES PART OF YOUR SOUND. FOR EXAMPLE, NOT ONLY DO YOU KNOW A STRATOCASTER WHEN YOU HEAR ONE, BUT YOU KNOW STEVIE RAY VAUGHAN, ERIC CLAPTON, JIMI HENDRIX, DAVID GILMOUR, JEFF BECK, JOHN MAYER AND MANY OTHERS WHEN YOU HEAR THEM PLAY A STRATOCASTER. PLAY A FENDER ELECTRIC GUITAR, AND IT ISN’T JUST PART OF WHAT YOU DO—IT’S PART OF WHO YOU ARE. ®

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Lauren Larson of Ume

It isn’t just part of what you do—it’s part of who you are

BECAUSE OF THAT TONE

FENDER ELECTRIC GUITARS HAVE DISTINCTIVE AND UNMISTAKABLE MUSICAL VOICES. THERE’S SIMPLY NOTHING LIKE THE SNAP AND TWANG OF A TELECASTER ; THE SPARKLING, SOARING VOICE OF A STRATOCASTER ; THE WARM FULLNESS OF A JAZZMASTER AND THE SHARP CLARITY OF A JAGUAR . ®

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Fender electric guitars have distinctive and unmistakable musical voices

A look at the models

TELECASTER

The rich history of Fender electric guitars begins with the Telecaster (1951)

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AN INDISPENSIBLE WORKHORSE INSTRUMENT, IT ENDURES REMARKABLY UNCHANGED AS A MARVEL OF ELEGANTLY SIMPLE FORM AND SOLIDLY UTILITARIAN FUNCTION. AS THE WORLD’S FIRST SUCCESSFUL SOLID-BODY ELECTRIC GUITAR, THE TELECASTER REVOLUTIONIZED GUITAR PLAYING, CHANGED THE SOUND OF MUSIC AND REMAINS A SIGNATURE INSTRUMENT FOR GUITARISTS WORLDWIDE. Notable features:

Two single-coil pickups; often modified with various combinations of humbucking pickups. From glassy snap to blood-curdling roar, this is where the original and indispensable sound of the Telecaster lives. The single-cutaway non-contoured body made for the very first great Fender look, as did the notably slender headstock shape. Classic then and classic now. The distinctive combination bridge pickup assembly is an original hallmark of the instrument that endures largely unchanged.

Notable players: Roy Buchanan, Jonny Buckland, James Burton, Albert Collins, Graham Coxon, Sheryl Crow, Bill Frisell, Danny Gatton, Merle Haggard, Chrissie Hynde, Waylon Jennings, Avril Lavigne, Buck Owens, Brad Paisley, Keith Richards, Jim Root, G.E. Smith, Bruce Springsteen, Joe Strummer, Marty Stuart, Andy Summers, Joe Trohman, Keith Urban, Muddy Waters

When many people think of an electric guitar, this is the one that leaps to mind THE STRATOCASTER (1954) IS AN ARCHETYPAL INSTRUMENT—WIDELY NOTED AS THE WORLD’S MOST POPULAR GUITAR AND AN ELEGANTLY VERSATILE CREATION THAT IS BOTH A MUSICAL AND CULTURAL TOUCHSTONE. AT ITS HEART, THOUGH, THE STRATOCASTER REMAINS A FANTASTIC TOOL. IT DELIVERS UNMISTAKABLE SOUND AND TIMELESS DESIGN THAT HAVE MADE IT THE FIRST CHOICE AMONG PLAYERS WORLDWIDE, MANY OF WHOM HAVE USED IT TO CREATE MUCH OF THE MOST IMPORTANT MUSIC OF OUR TIME. Notable features:

Three expressive single-coil pickups; often modified with various combinations of humbucking pickups and switching configurations. From sparkling to soaring to screaming and beyond, the versatile voice of the Stratocaster remains unequaled. The classic double-cutaway contoured body combines curvaceous sports car-like sleekness with incredible player comfort and balance. And then there’s that unmistakable headstock shape … The innovative tremolo bridge assembly takes guitarists to untold heights of expression— and keeps them in tune on returning to earth.

Notable players: Jeff Beck, Ritchie Blackmore, Eric Clapton, Ry Cooder, Billy Corgan, Robert Cray, Dick Dale, Edge, John Frusciante, Rory Gallagher, David Gilmour, Buddy Guy, Jimi Hendrix, Buddy Holly, Eric Johnson, Mark Knopfler, Yngwie Malmsteen, Hank Marvin, John Mayer, Simon Neil, Bonnie Raitt, Robbie Robertson, Robin Trower, Stevie Ray Vaughan, Ronnie Wood

STRATOCASTER

JAGUAR

Alone among Fender’s four main guitar models, the chromed-out, switch-bedecked Jaguar IS A CHILD OF THE 1960s RATHER THAN THE 1950s. INTRODUCED IN 1962 AND INTENDED AS FENDER’S TOP-OF-THE-LINE GUITAR, IT HAS TRAVELED ITS OWN UNEXPECTEDLY REMARKABLE PATH, FROM WAVES OF SURF AND INSTRUMENTAL ROCK IN THE ’60s TO SNARLING PUNK AND ANGULAR POSTPUNK IN THE 1970s AND 1980s TO LEGIONS OF DEVOTEES IN MANY GENRES AND SUBGENRES FROM THE 1990s ONWARD. Notable features:

Offset-waist body is curvaceous and comfortable. Shorter scale length (24”) is great for smaller players and more diminutive hands, with an extra (22nd) fret, too. Higher-output pickups with notched humreducing rings and elaborate dual-circuit control configuration make for brighter, hotter sound at your command.

Notable players: Kurt Cobain, Graham Coxon, John Frusciante, Kim Gordon, Ira Kaplan, Johnny Marr, Thurston Moore, Will Sergeant, Kevin Shields, John Squire, Carl Wilson

A funny thing happened on the way to the jazz club FENDER AIMED ITS HIGH-END LATE-’50s GUITAR AT THE HIPPEST JAZZ CATS IN TOWN, BUT THE JAZZMASTER (1958) SOON SURPRISED EVERYONE BY BECOMING THE GUITAR FOR INSTRUMENTAL SURF AND POP. IMAGINE EVEN GREATER SURPRISE WHEN, IN THE MID-1970s, THE JAZZMASTER RE-EMERGED AS THE SUBVERSIVE WEAPON OF CHOICE FOR A NEW BREED OF ICONOCLASTIC PUNK, POST-PUNK AND ALT-INDIE GUITAR ANTI-HEROES. Notable features:

Distinctive offset-waist body shape isn’t just curvaceously cool looking— it’s also remarkable balanced and naturally comfortable. The wider and flatter single-coil pickups impart a warmer and more mellow sound, with an elaborate dualcircuit control configuration for wideranging tonal versatility. Innovative “floating” tremolo bridge/ tailpiece design for dreamy bends and solid intonation.

Notable players: Nels Cline, Elvis Costello, Steven Drozd, Adam Franklin, Nils Lofgren, Stephen Malkmus, J Mascis, Thurston Moore, Ric Ocasek, Lee Ranaldo, Kevin Shields, Robert Smith, Tom Verlaine, Don Wilson, Thom Yorke

JAZZMASTER

MUSTANG

Short-scale student models have always had a special place in the Fender lineup ®

INTRODUCED FOR BEGINNERS (1964), THE MUSTANG FOUND ITS WAY INTO PRO HANDS MANY TIMES AS A SMALL INSTRUMENT WITH A BIG SOUND AND AN IDENTITY ALL ITS OWN. IT’S STILL A SPIRITED AND DISTINCTIVE GUITAR TODAY, AVAILABLE IN SEVERAL MODELS OFFERING EVERYTHING FROM VINTAGE-STYLE AUTHENTICITY TO HOT-RODDED MODERN MOJO. Notable features:

Dual slanting single-coil pickups, each with its own three-position slider switch (in phase on, off, and out of phase on), produce remarkable tonal versatility. Shorter scale length (24”) is great for smaller players and more diminutive hands, with an extra (22nd) fret, too. Floating bridge with “Fender Dynamic Vibrato” tailpiece for expressive bends and solid intonation.

Notable players: Dave Alvin, David Byrne, Kurt Cobain, John Frusciante, Ryan Jarman, Todd Rundgren, Ty Segall

Photo: Josh Giroux

A look at the Series

STANDARD Since 1987, Fender ® Standard series guitars have steadfastly fulfilled their mainstay role as instruments that deliver great Fender sound, classic looks and smooth feel without breaking the bank. These are attainable workhorse Stratocaster ® and Telecaster ® models, all of which combine time-honored traditional design with contemporary features that continually make them performers with excellent value.

BLACKTOP

Fender introduced several distinctively hot-rodded Stratocaster, Telecaster, Jazzmaster ® and Jaguar ® guitar models under the Blacktop series banner in 2010. The series expanded the sonic horizons of each classic instrument by supercharging them with high-gain humbucking pickups for a wide array of aggressively thick and heavy sounds.

CLASSIC The Classic series traces its origins to 1999 as a more affordable take on U.S.-made American Vintage series, with Stratocaster and Telecaster models built with periodcorrect specifications and features from the 1950s, 1960s and 1970s. The Classic series is also the present-day home of authentically period-correct Esquire ® and Mustang ® guitar models.

AMERICAN SPECIAL The American Special series was introduced in 2010 as an affordable family of distinctive U.S.-made Telecaster and Stratocaster models with upgraded features, including special pickups, circuitry, bridges and finishes.

AMERICAN STANDARD This is it: the heart of Fender and the two archetypal guitars that have rocked the world for more than half a century— the Stratocaster and the Telecaster. The original American Standard series defined modern-era Fender quality from 1986 to 2000; the modern American Standard series debuted in 2008 and encompasses, pure and simple, the latest U.S.-built versions of two design classics.

AMERICAN DELUXE The American Deluxe series has merged the best of Fender tradition and modern innovation ever since its 1998 introduction. It infuses Fender’s two most time-honored guitars—the Stratocaster and the Telecaster—with combinations of classic design elements and the latest technical advances and most sought-after appointments, such as supercharged pickups, compound radius fingerboards and special wiring and control configurations.

AMERICAN VINTAGE The modern American Vintage series dates to 1998 and arose from the earlier U.S. Vintage series of the early 1980s. This series takes you back—these are archetypal U.S.-made Stratocaster, Telecaster, Jazzmaster and Jaguar models with authentically vintage specifications and meticulously periodcorrect features from landmark years during the 1950s, 1960s and 1970s.

FENDER SELECT Fender Select series guitars combine more than six decades of Fender experience and expertise with a wealth of high-end features and elegant design options for discerning musicians everywhere. With choice tone woods, figured tops, strikingly beautiful finishes, figured and quartersawn maple necks, compound-radius fingerboards (including the innovative “channel-bound” style), specially voiced Fender Select pickups and other first-rate features, the U.S.-made Fender Select series is Fender’s top of the line.

WHICH FENDER GUITAR SERIES IS RIGHT FOR ME? ®

SERIES

STANDARD BLACKTOP™ $

CLASSIC

PRICE RANGE

$

BLUES

X

X

COUNTRY

X

X

FUNK / R&B

X

X

ROCK

X

X

PUNK

X

METAL

X

JAZZ POP

$$

X X

X

X

While you can play anything you want on any Fender guitar and get great tone, feel and performance, this chart shows you the different Fender electric guitar series arranged by musical styles to which each is especially well suited and by price range. With so many fine Fender guitar models to choose among, it’s designed to help you pinpoint the instrument that’s just right for you.

AMERICAN AMERICAN AMERICAN AMERICAN SPECIAL STANDARD DELUXE VINTAGE $$

X

$$$

$$$

$$$$

X

X

X

X

X

X

X

FENDER SELECT $$$$

X

X

X

X

X

X

X

X

X

X

X

X

For example, the “rock,” “punk” and “metal” categories offer series recommendations encompassing models with hotter pickups and humbucking pickup options, while the “jazz” and “country” categories focus on cleaner, more classic tone. In the end, it’s all about your personal preference—so enjoy the tonal journey of finding your ideal guitar.

Photo: Josh Giroux

FENDER.COM © 2013 FMIC. FENDER®, ESQUIRE®, BASSMAN™, BLACKTOP™, SUPER-SONIC™, STRATOCASTER®, STRAT®, TELECASTER®, TELE®, JAGUAR®, JAZZMASTER®, MUSTANG®, PRECISION BASS®, P BASS®, JAZZ BASS®, J BASS® and the distinctive headstock designs commonly found on these guitars are trademarks of Fender Musical Instruments Corporation. All rights reserved. Front and back cover photos by: Josh Giroux PN: 9951040320


Choosing Your Fender Electric Guitar