CH Fashion Toast www.fashiontoast.com
MEET the blogger-turned-model-turned-fashion celeb Rumi Neely. It started out innocently enough: She was just some girl in black tights and cutoffs who would post daily ouotfit photos that her boyfriend took. But Neely attracted a cult following, and soon that girl in cutoffs was in Paris at the Emanuel Ungaro show, thanks to her new buddy, Esteban Cortazar, the head designer of Ungaro at the time. (Cortazar was fired later that year for refusing to work with Lindsay Lohan. And if you remember, Lohan was consequently named “Artistic Adviser” for Ungaro, failed miserably then quit. No, we are not making this up.)
Her outfits are trendy, but that’s about it: Her long posts usually consist of photographs of herself – either looking disheveled or coyly ignoring the photographer, or with any one of her famous friends, including fellow bloggers, designers and models. After a few days of following Neely, the initial pull of her laid back, California style begins to lose its hold.
It started out innocently enough: She was just some girl in black tights and cutoffs who would post daily ouotfit photos that her boyfriend took.
69 | F&F
Still…: You can’t deny Neely’s status as a fashion icon for blog-lovers all over the world. The craze over piles and piles of rings, those leopard print Ashish for TopShop platforms and the visible bra + super loose tanktop trend? You can chalk it all up to Ms. Fashion-
Toast herself.
And hey, she can geek out about any item of clothing: “Leather shorts seem to have assimilated into both the larger consciousness and the basics section of my wardrobe in a way that I