STUDY LONDON - INSIGHT
Insight magazine and the Study London website promotes London universities to international students across the globe on behalf of London & Partners. London’s international student market is worth over £1.5 billion in revenue per annum in fees alone and insight is a key platform to promote the city’s breath and depth of educational opportunity. Insight has achieved an influential circulation overseas, illustrating and illuminating the wealth and diversity of London’s professional and cultural activities. The insight team have laid the foundations for broader promotions of London in the future. Fatpipe has worked closely with the Study London team over many years.
LONDON UNIVERSITIES INTERNATIONAL PARTNERSHIP LONDON AMBASSADORS
From LUIP’s initial launch at the House of Lords to the 2012 delegation to India, Fatpipe prides itself on being able to work in partnership with many different bodies to produce the right result for all. Fatpipe’s ability to also help clients develop and extend brands is a strength that we apply to all of our work. The demanding role of being part of the team that help establish that unique London look is a privilege and Fatpipe delivers this whatever the deadline and within budget every time. On this occasion there were at least 20 members of the partnership.
CRANFIELD UNIVERSITY
The School of Applied Sciences, Cranfield briefed Fatpipe to raise the School’s profile. The campaign focussed in on 17 students who were filmed within a TV interview format to provide YouTube and other web offerings. Their opinions and experience of their time at this post-graduate university were boldly expressed to provide advice and confidence to potential graduate students. The students were simultaneously photographed in a strong portraiture format for off the page vertical marketing. The copy was created from the team’s contact with the students and the strapline ‘where expertise connects’ was established to reinforce Cranfield’s unique connectivity to industry.
Building this bank of testimonial material lays foundations for future alumni activity within this new look approach.
The involvement of the post-graduate students was both inspiring and satisfying for the creative team, enquiring not only as to their experience at Cranfield but also the ambitions and careers these young people are embarking on.
CONNAUGHT MOTOR COMPANY
The Connaught Motor Company are engaged in an ongoing automotive initiative to produce a new all-British V10 Hybrid Sports Coupé. Fatpipe were commissioned to work on the initial launch of the Coupé, which is totally designed, engineered and built by Connaught. The launch involved the stand design and build at the Goodwood Revival Expo along with all affiliated branded material for the launch. The marketing message was underlined by the strapline ‘Higherbred’ - a play on the word ‘Hybrid’.
CEME
Ceme (The Centre of Engineering and Manufacturing Excellence) was opened by the Prime Minister as a focal point for skills and knowledge in the Thames Gateway regeneration area in East London. Fatpipe were commissioned to rebrand Ceme ready for its launch to local businesses and the local community.
After working on the strategy with the CEO and Commercial Director and running internal brainstorming sessions, Fatpipe devised the new identity which was reflective of the futuristic, unique feature of the building - the “Pod� a 120 seater auditorium. The identity also acknowledges influences in 21st Century product and engineering design.
Within 2 months from Fatpipe being commissioned, the new brand was rolled out, with the enthusiastic backing of all the partners and affiliated organisations. Ceme is an example of Fatpipe designing and producing the whole marketing and PR mix in a short timescale.
GATEWAY FOR BUSINESS GATEWAY TO SKILLS
GFB and GTS were formed as part of Ceme to promote and support manufacturing and engineering in education and businesses in Thames Gateway. Fatpipe were commissioned to design the corporate style across all marketing material to sit firmly within the Ceme brand style.
CHARLES DANIEL
When two very experienced investment professionals decided to set up their own business to service the Eastern Region, they required a name and identity that reflected their core values of an established, individual and personal service. Fatpipe used the forenames of both partners to create the company name. The brand mark is based on a woodcut of a tailor bird, a unique small bird that sews leaves together to make a nest - a fitting analogy for the company’s tailor-made solutions. Fatpipe then followed the identity through to stationery, the office fascia in Ely and the website www.charlesdaniel.co.uk
BARNFIELD FEDERATION
The Barnfield Federation, consisting of four college campuses and the two new Barnfield Academy schools in Luton, needed to rebrand to express their new core values and aspirations as one organisation. Fatpipe worked very closely with the senior team to identify key messages and visual communications that resulted in the marketing strategy for the Federation, the new brand and the corporate strapline of ‘one purpose one team one standard’. The visual identity of the waving standard or flag logo symbol embodies the strategic direction of raising or setting the standards throughout learning and training.
The production of a considerable amount of collateral material was fast tracked to support the momentum of achievement that was taking place throughout the Federation, a vital part of the communication being the Federation’s website incorporating the websites for the two academies. Strategic and operational support helped to ensure this delivery of quality from a sourced pool of local suppliers.
The Summer recruitment campaign followed through to a radio campaign recorded at the famous Tin Pan Alley Studios in W1 London. Mobile posters toured estates and areas not just centred to Luton acting as a dynamic outreach mechanism.
BARNFIELD FEDERATION
A full brand guidelines manual was produced for the Federation as a whole, incorporating guidelines for the Federation and the two academies.
Within 327 days Fatpipe undertook 409 separate projects for the Barnfield Federation, all delivered within time, budget and to top quality standards.
ACUPUNCTURE HARLEY STREET
Fatpipe worked closely with renowned medical professionals, to create the brand identity, photography and website for their new acupuncture practice based at No. 1 Harley Street. www.acupunctureharleystreet.com
THE GREEK DELICATESSEN
The Greek Delicatessen approached Fatpipe to develop their brand identity and packaging for a new premium product range, Melina. The illustrations on the packaging reiterate the core brand values of this range of authentic, award winning mediterranean food.
MKTSA
Milton Keynes Teaching School Alliance (MKTSA) was created as a teaching school during the summer term of 2012. The aim of the teaching school is to support school improvement by forming an alliance and network. Fatpipe were commissioned to provide a brand identity, stationery and launch materials for MKTSA. The brand represents an abstraction of the letter ‘a’, which is made up of strands that illustrate the three founding parties coming together to unite as one entity.
THE HAZELEY ACADEMY
Fatpipe has worked with The Hazeley Academy, Milton Keynes for three years to develop its brand identity and core values. All collateral including stationery, strategic vision brochures, prospectuses and International Baccalaureate material unite to promote Hazeley’s excellent offering to its community.
creating & protecting intellectual property through brand identity, brand management & integrated media solutions