Farida Guitars UK 2009 Catalogue
Farida Guitars offer exceptional value for money. The range of acoustic, electric and bass guitars are beginning to be adopted by a number of prominent musicians who appreciate their superb build quality and playability. Check out our 2009 brochure that lists all the guitars and includes information on our growing list of endorsees - Thanks!
Ignite your creativity Farida Guitars UK catalogue | www.faridaguitars.co.uk Welcome to the world of Farida guitars Congratulations on finding your way to one of the UK music industry’s best kept secrets. In the four short years since Farida guitars first arrived on these shores, they have developed an awesome reputation for quality and workmanship, building on a groundswell of interest and support across the board. Rarely, if ever, does a new guitar brand unite opinion as this one has, leaving everyone from critics to session players, from fledgling players to lifelong industry professionals all equally wowed by the sound and playability of these instruments. The best way to see why these guitars are so special is to play one, an experience we highly recommend. In the meantime you can visit www.faridaguitars.co.uk to hear Testament to this is the scope of players featured here. No one in this catalogue is a model or paid endorsee, they are all simply satisfied customers, happy to stand up and be counted as members of the ever growing ‘Farida family’. With members from bands as diverse as The Shadows and The Wombats turning to This breadth of appeal is the key to Farida’s success so far, coming from nowhere to become the best-selling guitar brand in every retail outlet which stocks them. Farida to give them the sound they want, it is easy to see why Farida find themselves in the position of being a new brand that already has something of a cult status. and see a selection of these fantastic instruments being played by one of the growing numbers of pro UK players choosing Farida over the big name alternatives. The gulf in quality between these guitars and similarly-priced contemporaries is instantly apparent, and this is as true at the top end of their range as it is at entry level, making Farida the first choice for the increasing numbers of players who value sound over brand. 1 2 Farida Acoustics D-8 Farida’s best selling model, the D-8 has come from nowhere to become one of the UK’s favourite starter guitars. Every aspect of the D-8 is designed for the student guitarist. The action is low and easy, the gloss neck has a slim, comfortable profile, and the design leans towards function and reliability rather than unnecessary trim. The D-8’s unassuming appearance, however, belies the hours of research and development poured into this instrument. The construction principles employed are aimed at producing the best tone with the least effort, making it an ideal choice for the beginner. The D-8 also comes with a free course of fifty-two internet guitar lessons courtesy of playmusictoday.com, and a fitted hardcase, making this the complete acoustic guitar package for the committed learner. D-10 Big brother of the D-8, the D-10 has the same no-nonsense aesthetic and approach to tone. Several upgraded features, however, make the D-10 the first choice for the student wanting to put more in and get more out of their guitar. The deeper-profile matt finish mahogany neck allows the player to dig in for greater sustain, whilst still maintaining a low action for maximum ease of play. The top, or soundboard, is made from solid Sitka spruce, which resonates to produce a warm upper range. Not only does the solid top increase the tonal spectrum of the guitar but it also increases its volume, making the D-10 ideal for softer strumming and finger-picking styles. The D-10 is also available in a left handed version, the D-10L. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH Playmusictoday.com See page 23 for details D-10 Dreadnought Solid Sitka Spruce Mahogany Mahogany Diecast Chrome Sonokelin 650mm Plastic Black D’Addario None NA MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH D-8 Dreadnought Sitka Spruce Mahogany Rotary Mahogany Diecast Chrome Sonokelin 650mm Plastic Black D’Addario None NA/SB 3 D-12ce The D-12ce is Farida’s entry-level Dreadnought electro, and is designed with the same easy playability as the D-8. Perfect for the new guitarist, or for the electric guitarist new to acoustics, the D-12ce has a slim, low-action neck and lightweight body, complete with cutaway for upper fret access. Electronically, this model is equipped with an under-saddle piezo pick-up system which feeds directly into a Fishman powered pre-amp. The three band graphic EQ allows the player to tailor their own plugged-in sound directly from the guitar, ideal for the gigging musician. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH D-12ce Dreadnought Cutaway Sitka Spruce Mahogany Rotary Mahogany Diecast Chrome Sonokelin 650mm Plastic Black D’Addario Fishman Classic 4 NA “I played a lot of guitars and not one compared to the Farida” Polly Mackey Tipped as one the major breakthrough acts of 2009, Polly Mackey has already created quite a buzz in the industry, culminating in her appearance in the finals of this year’s annual ‘MIBI’ songwriting awards. Her newly recruited backing group ‘The Pleasure Principle’ have added a harder edge to her sound, described by NME as ‘wandering heartstrung acoustic pop’. A year of incessant gigging at just about everywhere worth playing in the UK has paid off for Polly, being invited to appear at the prestigious South by Southwest festival in Austin Texas. Not bad when you consider that she is still just seventeen years of age. www.myspace.com/pollymackey 4 D-10ce A fantastic all-rounder, this guitar is ideal for the player who wants an outstanding electro without any sacrifice acoustically. The solid Sitka spruce top produces a warm rounded tone when unplugged, balanced by the mahogany back and sides. The soundboard vibration is captured by the piezo pick-up located under the saddle, translating the guitar’s natural resonance into an authentic amplified sound. The cutaway allows extra access for the adventurous picker, ideal for adding acoustic lead lines to your compositions. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH Pre-amps How do you reproduce the rich detailed tone of your favourite acoustic guitar through an amplifier? The answer to this question is something of a “Holy Grail” to gigging acoustic players, and the path to it is littered with plenty of fool’s gold! New weird and wonderful pre-amp solutions emerge every year, all claiming to finally deliver that authentic sound. To make things more confusing, the behaviour of electro-acoustics can alter drastically depending on the acoustics of different venues, not to mention the volume, crowd size, amplifier etc. The key to a good plugged-in sound is adaptability and tone control, with the tone of the finished electro-acoustic sound heavily dependent on the quality of its on-board pick-up and pre-amp system. Farida’s electro-acoustics feature vibration-based ‘Piezo’ pick-ups located under the saddle in the guitar’s bridge piece, ideally placed for gathering the maximum tonal information from both the strings and the soundboard. This raw signal is then fed to a battery-powered pre-amp system to produce a finished sound. What makes Farida electros’ something special is that they are equipped with top-of-therange Fishman pre-amps, famous for their fantastic capabilities in sound-crafting. From the pre-amp unit mounted in the side of your guitar you are able to mould your sound to suit the needs of the song, altering your tone with small adjustments to the equalisation faders. This control allows you to make sure your acoustic sounds sweet no matter where you play. D-10ce Cutaway Dreadnought Solid Sitka Spruce Mahogany Mahogany Diecast Chrome Sonokelin 650mm Plastic Black D’Addario Fishman classic 4 NA 5 D-16N In their review of the D-16N, Guitarist magazine declared it ‘an excellent all-rounder for the money’, and noted that the ‘dynamics are supple and sustainful’, with a ‘rich vein of low end warmth’. As popular with consumers as it is with the critics, the D-16N is a great acoustic guitar, and will lend itself to virtually any style of playing. The classic square-shouldered ‘Dreadnought’ dimensions get the most from the solid Englemann spruce soundboard, with the rosewood back and sides providing the warm bass response that so impressed the critics. THE GUITAR PLAYER’S BIBLE D-16N-12 £329, £379 & £649 Farida D16N, A22NS-CE & D62AN Much more than the usual ‘six string model with a few adjustments’ design so often employed by guitar manufacturers, the D-16N-12 is a perfect example of Farida’s individual approach to each new guitar. Every aspect of this model’s design and construction has been conceived for the increased dynamics of the extra strings, making a huge difference to the finished tone. The soundboard is a higher grade of solid Sitka spruce, giving an extra boost to the higher frequency range of the octave strings, and producing a truly massive strumming sound. The rosewood back and sides balance this brightness with a rich bass response, equally rewarding for the enthusiastic strummer or the light-fingered picker. The mahogany neck is expertly set to accommodate the extra tension of twelve strings whilst still keeping the action low, perfect for the player new to twelve strings. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH 10/1/07 12:58:26 GIT287.reprint 1 The classic styling of the detail employed on the D-16N, from the soundboard binding to the wood-mosaic centre strip on its book-matched back, are meticulously hand crafted, and are testament to the outstanding skill of Farida’s team of luthiers. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH D-16N Dreadnought Solid Sitka Spruce Rosewood Mahogany Diecast Chrome Rosewood 650mm Plastic White D'Addario None NS D-16N-12 Dreadnought 12-Strings Solid Sitka Spruce Rosewood Mahogany Diecast Chrome Rosewood 650mm Plastic White D’Addario None NA 6 D-32 A beautiful instrument, the D-32 features a solid red cedar soundboard, gloss finished and edged in walnut binding. What makes this guitar something truly individual, however, is its back and sides, cut from quilted mahogany; a wood known as much for its scarcity as it is for its stunning looks. The D-32 matches this luxuriant appearance sonically, with the mahogany adding a crisper edge to the warm, mid-range tone of the red cedar. Ideal for finger-style, the D-32 radiates a soft, even tone, with thickness of the soundboard providing a deep, lasting sustain. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH D-52 Total Guitar magazine gave this model a maximum five stars in its review, and a ‘Best Buy’ award to boot. The reviewer singled out its ‘Beautiful sound, slim neck and great quality woods’ as outstanding features of this model, declaring that the ‘neck on the D-52 is as slim and as comfortable to play as any electric guitar we’ve tried’. The top is cut from solid Sitka spruce, giving a crisp, bright tone, perfectly complemented by the all-solid mahogany back and sides. This classic combination of spruce and mahogany is incredibly versatile, equally capable of a delicate, floating tone when picked, and a boisterous, boomy strum when really hit. This broad, open tone is also partly due to the matt finish of the D-52, with the un-lacquered timber resonating freely and delivering maximum volume and sustain. This is a song-writer’s tool of the highest calibre, and one that will mature to meet the individual needs of different players. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH GEAR FARIDA D-52NS The D-52NS features all solid woods. That�s great news for tone… The ﬁngerboard has tasteful snowﬂake and diamond inlays The headstock is ﬁnished off with white binding £499 FARIDA D-52NS THE could be If there�s one criticism that review pages, fairly directed at Total Guitar�s guitar �heavy.� it�s that we�re a bit electric quietly. We OK, you�ve got us, we�ll come electric guitars with just can�t get enough of colours, and the all those lovely shapes and turn �em up really sound they make when you but that doesn�t loud. Electric axes rock, gentler qualities mean we don�t respect the guitar. So, before possessed by the acoustic us a chance to WHO’S IT FOR? you slip on the cuffs, give Anyone with a cool redress the balance. £500 to spare or semiend this month Holding up the acoustic professional guitarists Based in China, is a new guitar from Farida. that Farida is one of those companies bass INFORMATION electric, produces a wide range of to offer the ORIGIN: China and acoustic models designed at an TOP: Solid Sitka spruce guitar BODY/SIDES: Solid beginner a good, playable the D-52NS South American affordable price. That said, mahogany is aimed at model we have in our hands NECK: Mahogany market: semiFINGERBOARD: a different sector of the types or Rosewood, with professional singer-songwriter brands snowﬂake and diamond bedroom warriors who appreciate inlays don�t happen to FRETS: 20 thin like Martin or Taylor but in their pockets. HARDWARE: Chrome have a grand burning a hole enclosed machineheads sheets buy you So, exactly what can 500 SCALE: 24.5” electric guitar FINISH: Natural satin these days? Let�s put our CASE: Hard shaped case nd out… down for a minute and ﬁ included WHAT�S IT GOT? is that it�s The big news about the D-52NS That doesn�t mean solid wood construction. – that would be solid like an electric guitar this sort. No, rest too heavy for a guitar of with the usual assured that we�re dealing shape body here, hollow, fat number-eight guitar. In this just like any other acoustic woods that have case, �solid� refers to the 136 | TOTAL GUITAR | APRIL 2007 500 QUID? A TOP-CLASS ACOUSTIC FOR DON T THINK YOU CAN GET ED MITCHELL WELL, THINK AGAIN… WORDS: With used in this guitar�s construction. SIZZLE been the woods acoustic guitar construction, of wood glued are either laminated (sheets a guitar will have together) or solid. Often spruce, and then a solid wood top, usually This gives them a laminated body and sides. keeping the price decent quality tone while down at the same time. body will On entry-level guitars the of laminated usually be made entirely well as a learner woods, so it will serve you will probably be instrument but the tone the best guitars uninspired. This is because slabs of dead are constructed from solid laminated tree. The theory is that while better with age, guitars will never get any woods will mature acoustics made from solid ownership will be over time and long-term Obviously, we rewarded by a sweeter tone. with the won�t be spending long enough sure but we�ve D-52NS to ﬁnd that out for guitars with this had enough experience of Farida�s headstock design is simple but attractive... LEFT-HANDER: No CONTACT: Dawsons 08704 424615 WEB: www.faridaguitars. com ALTERNATIVELY Freshman FA1 – £199 Washburn D52SW – £449 8/3/07 16:02:10 TGR161.gear_farida 136 D-32 Dreadnought Solid Red Cedar Quilted Mahogany Mahogany Diecast Chrome Rosewood 650mm Plastic Walnut D’Addario None NA D-52 Dreadnought Solid Sitka Spruce Solid Mahogany One Piece Mahogany Nickel Diecast Rosewood 650mm Bone Mahogany D'Addario None NS 7 D-62N / D-62an The D-62N is Farida’s flagship acoustic guitar, designed to be as stunning visually as it is sonically. Guitarist magazine praised the enhanced projection of the D-62N; ‘willing, exuberant and easy breathing’ it said, awarding this guitar a whopping four and half stars out of five. A quick look over the specifications of this guitar and it becomes clear why. The soundboard is cut from Farida’s finest solid Englemann spruce, producing a clear ringing upper and mid range. This sweet, highly-detailed tone is underpinned by a warm, full bass response courtesy of the solid rosewood back and sides. The overall finished tone is loud, balanced and luxuriant, capable of finely tuned subtlety and wilful exuberance in equal measure. The D-62 is also available in electro-acoustic form, the D-62an. To capture the breadth of tone this guitar offers acoustically requires the highest quality pre-amp system available, and so the D-62an is fitted with Fishman’s renowned Aura™ system. Neither a simple pick-up system nor a synthesised digital processor, the Aura™ system uses Acoustic Sound Imaging™, as Fishman put it, ‘a quantum leap in acoustic amplification’. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH “When you’re playing in front of 10,000 people you need to know the gear is up for it” Eddie Lundon of China Crisis In their 25 year career, China Crisis have sold six million records, toured with The Police, David Bowie and Santana among many others, and still continue to fill venues worldwide with their loyal fanbase. Their arena tour earlier this year pulled the crowds once again, culminating in their fantastic homecoming gig at Liverpool’s Echo Arena. Unlike many ‘80’s revivalists, China Crisis have never been away, and Eddie’s prominence in the Liverpool music scene has seen him appointed as a director of the world famous LIPA Academy. “I’ve been really impressed with the Farida, definitely right up there” Joey Ankrah of the Christians Celebrating 21 years since The Christians first burst onto the UK music scene with their debut album entering the charts at No.2, the band are sounding as fresh and original as ever. Garry Christian’s distinctive vocals are instantly recognisable, one of the most memorable soul voices these shores have produced, and a year of fantastically-received tour dates have proved that their impressive fanbase is as strong as ever. The next year is shaping up to be a busy one for the band, with a new album ‘Soul from Liverpool’ released in January, followed by a string of television appearances and live dates all over Europe. D-62N/D-62an Dreadnought Solid Englemann Spruce Solid Rosewood Mahogany Gold Diecast w/Grover Button Rosewood 650mm Bone Maple/Green Abalone D’Addario Aura™ (D-62an only) NA 8 A-22NSce Awesomely resonant for its smaller auditorium body shape, the A-22NSce is a little gem of a guitar, beloved by public and critics alike. The solid Sitka spruce soundboard gives a crisp, ringing tone, with the matt finish ensuring free movement and maximum volume. The aesthetics are decorative yet understated, with the abalone rosette and maple binding perfectly complementing the clean simplicity of the design. Incredibly comfortable and easy to play, the A-22NSce is a great little song-writing tool for the home or studio, but is equally at home on stage, with the Fishman equaliser ensuring clear plugged-in projection. MODEL TYPE TOP BACK & SIDES “I’ve never played a guitar lighter or brighter” Tim Morgan of Camera Quite rightly regarded as one of the finest Welsh bands to emerge in recent years, Camera have built a reputation as creators of a very particular brand of unforgettable music. Building on a base of finely-tuned yet understated musicianship Camera’s music overflows with haunting, overlapping melodies, creating their highly individual sound. Their debut album ‘Ashes And Dim Light’ was released on the My Kung Fu label to critical acclaim, with their latest EP due for imminent release. www.myspace.com/cameratheband A-22NSce Cutaway Auditorium Electro Solid Sitka Spruce Mahogany Mahogany Grover Rosewood 650mm Bone Maple D’Addario Fishman classic 4 Natural Satin “A great little gigging machine” Mark Beaney of Six Toys Seven-piece funk monster Six Toys have developed a reputation as a stunning live act, incessantly gigging on the festival and underground club circuit. They have attracted the attention of all the major soul and funk DJ’s, with their infectiously catchy debut single ‘Voodoo people’ garnering praise from all corners. ‘Like the JB’s in full flight’, said The Independent, ‘highly recommended’. Their debut album is out now on First Word Records. NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH 9 R-21ce Slim, lightweight, and effortlessly easy to play, this guitar feels instantly familiar. Perfect for use in a band set-up, the R-21ce cuts through fantastically on stage, with the Fishman EQ boosting the guitar’s natural tone. With its slim body contour and low action, this model is also ideal for the new guitarist, or for players who find the standard acoustic a bit too much like hard work. The cutaway adds another dimension visually whilst giving extra playing options for the adventurous player. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE R-21ce Rich Tone Cutaway Sitka Spruce Mahogany Mahogany Diecast Chrome Sonokelin 650mm Plastic Black D’Addario Fishman Classic 4 SB/NA “It never lets me down” Chazz Hartley of The Uncomfortables Post-punk pop pirates The Uncomfortables have carved out quite a niche for themselves in recent years with their signature ‘doom jazz’ sound. A tireless gigging schedule supporting acts such as Jamie T and We Are Scientists has built them a formidable following around the country, helped by their recent MTV feature. Their anthemic song ‘Windmills’ climbed to number six in the iTunes chart, leading to the release of their album ‘Down There For Dancing’ on Soixante-neuf records. Their latest EP ‘Portrait Of A Band In Decline’ is now available. www.myspace.com/theuncomfortables NUT/SADDLE BINDING STRINGS EQUALIZER FINISH 10 R-52 Perfectly balanced in looks and in tone, the R-52 is designed to inspire. The Grand-Auditorium body shape is instantly comfortable, producing a balanced, natural tone. The solid Englemann spruce top provides a clear, pronounced upper range, ideal for finger-style guitar. The R-52 is a true all-rounder however, and the solid mahogany back and sides deliver a warm, full mid-range, great for strumming styles. This is the most affordable all-solid acoustic in Farida’s range, and the detailed trim emphasises the step over into the world of ‘serious’ guitars. With mahogany binding, green abalone rosette inlay, bone nut and Grover tuners, this guitar is truly exceptional at this price-point. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH R-52 Grand Auditorium Solid Sitka Spruce Solid Mahogany Mahogany Nickel Diecast w/Grover Button Rosewood 650mm Bone Mahogany D’Addario “Since I started playing the guitar at eight years old I have played the lot, and nothing comes close to these guitars in terms of what you get for your money” Dave Hinds – Music industry Entrepreneur As well as a highly successful career in performing and artist management, Dave Hinds also co-founded LIFE Café, one of the UK’s leading live music chains. Dave’s list of industry associates reads like a Who’s Who of the last twenty years, working with a diverse mix of artists crossing all genres. Never moving too far from his roots as a singer/songwriter, Dave still writes and performs, always on the lookout for the latest stand-out gear on the market. NA 11 J-16 / J-16e / J-16L A straight-ahead tone generator, the J-16 is built for pure sound. The solid Sitka spruce soundboard delivers huge natural volume, braced by its mahogany back and sides. The matt finish ensures that the spruce breathes and resonates freely, giving optimum projection and breadth of tone. Hit one chord and you’ll see what the J-16 is all about. This guitar is designed to deliver maximum sound for its pricepoint, with its clean, simple aesthetics taking a back seat and letting your music do all the talking. The J-16 is also available as a left-handed version, the J-16L, and as an electro-acoustic, the J-16e, fitted with a piezo pick-up and Fishman pre-amp. “I fell in love with the sound and look of this guitar instantly, I’ve called mine Marilyn on account of her beautiful curves” Mick Head of Shack Indie pioneer Michael Head formed Shack after the demise of his cult ‘80’s band The Pale Fountains, and has since influenced a whole generation of musicians with his song-writing style. NME called Mick ‘a lost genius, one of the finest songwriters of his generation’, and Shack are still a band very much in demand, currently signed to Noel Gallagher’s Sour Mash record label. Their latest release, ‘Time Machine - The Best of Shack,’ is a timely career retrospective. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH J-16/J-16e/J-16L Western Jumbo Solid Sitka Spruce Mahogany Mahogany Diecast Chrome Sonokelin 650mm Plastic Black D’Addario Fishman Classic 4 (J-16e only) NS 12 J-66 Farida’s deluxe Jumbo model, the J-66 is as stunning sonically as it is visually. The flame maple back and sides are complemented by the solid Englemann spruce soundboard, edged by matching flame maple binding. The timber used here is of the highest quality, and delivers a crisp defined tone, suited to a multitude of playing styles. Farida J-66N c guitars get at this price point” acousti “this is as good as It gives a wide, open tone for strumming, with the treble of the spruce balanced by the low end of the Jumbo body shape. This natural acoustic equalisation, combined with the extra volume of the larger body, also makes the J-66 ideal for fingerstyle. Even softly-struck notes project fantastically, giving the player a diverse range of dynamic options. In its recent review, Total Guitar gave the J-66 a maximum rating of five stars, declaring that ‘this is as good as acoustic guitars get at this price-point’. ‘There’s no shortage of competition around £500’ the reviewer concluded, ’but this guitar tops the list with the best of them’. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH J-66 Western Jumbo Solid Engleman Spruce Flame Maple veneer Maple/Black Plastic Diecast Chrome Ebony 650mm Bone Flame Maple D’Addario None NA “I need a guitar with a voice as loud as mine” Matt Stott - UK street performer When you’re busking you only have half a minute to grab your passing audience and make them listen, something Matt Stott knows only too well. A much-loved local busker, Matt delivers his trademark Britpop classics with gusto, always drawing a crowd on a Saturday afternoon. 13 Farida Parlour M-2 Since hitting the UK in 2007 the M-2 has been one of the surprise success stories of the UK guitar market, and one of Farida’s best sellers. Guitarist magazine gave this model a glowing five-star review, declaring it ‘a big hearted vibrant-sounding parlour that’s an absolute snip’, and praising its ‘clear quick response’. Add to this the praise heaped on this guitar by a multitude of happy customers online and it is no surprise that this model has acquired such an awesome reputation, and is often pre-sold before it reaches UK shores. The M-2 is clearly inspired by 1920’s design principles, with its small ‘parlour’ size focusing on player-comfort, and its Canadian red cedar top radiating a soft, even tone. For such a boutique-styled instrument to garner such interest is a testament to the breadth of musical styles to which the M-2 lends itself. Completely at home with Hawaiian, Bluegrass, and open-tuned playing styles, this guitar is also a favourite of anyone from Indie-strummers to Classical pickers new to steel-string models. Quite simply far too good for its price-tag. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH M-2 Farida M Type Solid Red Cedar Mahogany Mahogany Open Nickel Rosewood 628mm Plastic Black D’Addario None NS “Try it in open G with a slide, sweet!” Colin Lambert – Guitar teacher Already a seasoned touring and session player in his native Canada before he came to the UK in the late 70’s Colin Lambert has been a full time guitar teacher ever since. He is an authority on a wide variety of musical styles but specialises in open tunings, old time blues and gypsy jazz, and has a reputation for a very discerning ear. 14 M-5 Following in the footsteps of the M-2, the M-5 follows the same simple, focused design, but with an emphasis on a more contemporary sound. The solid spruce top provides greater projection than its cedar counterpart, and a more trebleorientated tone overall. This extra volume is ideal for the new player, giving maximum output for minimum effort, and is also perfect for the player new to fingerstyle guitar. The more precise tone of the spruce makes it great for getting heard when sitting in with other instruments, perfect in a small acoustic group, or in a teaching environment. The M-5 is a very versatile little guitar indeed, with the price making it available to everyone from younger learners looking for a real treat to seasoned players looking for a great second guitar. M-26 This is the top of Farida’s parlour range, and a very special guitar indeed. A tribute to the sound of the Mississippi Delta, the M-26 is modelled on the original blues guitar, arguably the single most influential instrument in the history of modern music. The solid Canadian red cedar soundboard is set on stunning pao ferro back and sides, providing the superb warm tone of the M-2, but with a touch more bass response. The detailed finishing on this model is evidence of the care taken in the design and construction of the instrument. The top is edged in flame mahogany binding, the sound hole is inlaid with beautiful green abalone inlay, and everything from the bone nut to the select rosewood fretboard is of the highest possible quality. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH M-5 Farida M Type Solid Sitka Spruce Mahogany Mahogany Open Nickel Rosewood 628mm Bone Maple D’Addario None NS M-26 Farida M Type Solid Red Cedar Pau Ferro Mahogany Open Nickel Rosewood 628mm Bone Flame Mahogany D’Addario None VSB 15 T-7 Originally conceived as a travel guitar for adults, the T-7 has also proved extremely popular with junior players. The price-tag has made this guitar an affordable choice for parents wanting to provide an instrument of real quality for their budding guitarist, with the smaller size not sacrificing tone or volume for the sake of playability. Whilst the thinner neck width and low action are ideal for the new player they are also a treat for the more seasoned player wanting a great little second guitar to take anywhere. Comes complete with padded Farida gigbag. T-16 This guitar is a real treat for a younger player, or for anyone who likes a little guitar with a big sound. The T-16 takes the same easy playability of the T-7 and adds the extra tone and volume of a soundboard cut from solid Sitka spruce, braced to get the most from its smaller dimensions. Incredibly loud and resonant, the natural wood tone of this guitar will mature in time and grow with its player. Ideal both as a very special first instrument, or as a travel guitar for the serious guitarist. Comes complete with padded Farida gigbag. MODEL T-16 Farida Baby Solid Sitka Spruce Mahogany Mahogany Diecast Chrome Sonokelin 576mm Plastic White+Pearl D’Addario None NS MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH T-7 Farida Baby Sitka Spruce Mahogany Mahogany Diecast Chrome Sonokelin 576mm Plastic Black D’Addario None NS TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH 16 F-8ce Farida’s starter electro-acoustic, the F-8ce has proved popular with a wide range of players. The smaller body size makes it a popular choice for younger guitarists, while the cutaway design and low string-action appeal to electric players new to acoustics. The F-8ce is fitted with a piezo pick-up system and powered pre-amp system which provides a clean crisp amplified sound. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH F-12ce Big brother of the F-8, the F-12ce takes the same cutaway design and easy playability and adds a greater tonal variety and attention to detail. The slim, gloss finish neck is finished to a higher degree, and the improved pre-amp ensures a more professional plugged-in sound. With its tobacco sunburst finish, this model is perfect for the electro player wanting a great looking electro that will not break the bank. MODEL F-8ce Folk Cutaway Sitka Spruce Mahogany Rotary Mahogany Diecast Chrome Sonokelin 650mm Plastic Black D’Addario AT-3000 WR/SBK TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH F-12ce Folk Cutaway Sitka Spruce Mahogany Rotary Mahogany Diecast Chrome Sonokelin 650mm Plastic Black D’Addario Fishman Classic 4 TSB 17 Farida Classical C-6 Another of Farida’s best selling models, the C-6 has become a solid favourite of students and teachers alike since entering the UK market last year. Unlike most starter classicals, the C-6 focuses on function rather than frills. It sounds great, plays easily and stays in tune, simple as that. Like all Farida starter models, the C-6 comes complete with a course of fifty-two online guitar lessons courtesy of playmusictoday.com. The C-6 also comes complete with a padded Farida gigbag. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH C-12ce This guitar is Farida’s most affordable nylon-strung electro and has proved extremely popular with a surprisingly broad spectrum of players. For players wanting to perform classical pieces live, the C-12CE is ideal, offering a stage solution that will not break the bank. This model also comes complete with an on-board equaliser, giving the player tonal control directly from the guitar in a live setting. At its price-point the C-12CE is also perfect for the player who may only occasionally plug-in but simply wants a great quality starter classical. The low action and cutaway body shape also make this guitar a fantastic choice for the steel string or electric player new to classicals. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH Playmusictoday.com See page 23 for details C-6 Classical Sitka Spruce Mahogany Mahogany Nickel Sonokelin 650mm Plastic Black D’Addario None NA C-12-ce Classical Cutaway Sitka Spruce Mahogany Mahogany Nickel Sonokelin 650mm Bone Black D’Addario AT-3000 NA 18 C-9 The C-9 is aimed at the serious or intermediate student of the classical guitar. The same approach to reliability and stability is evident here, but with more of a focus on serious tone. The soundboard is made from solid sitka spruce, giving the nylon strings much greater projection and tonal colour. The construction is designed to get the most from this soundboard, with the internal fan-bracing giving extra sustain. Like all solid wood models the C-9 is a guitar that will develop with time, resonating more freely the more it is played, and evolving to suit its player. The aesthetics are again understated, with all the emphasis squarely on the sound. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH C-9 Classical Solid Sitka Spruce Mahogany Mahogany Nickel Sonokelin 650mm Plastic Black D’Addario None NA “A great sound, and so easy to mess around on” Ollie of The Loose Kites BBC radio darlings The Loose Kites have done things the old fashioned way, building up a loyal fanbase, tirelessly touring with their brand of good time folk pop. A string of residencies across the UK, and a host of high profile support slots with the likes of Nizlopi, Julian Cope and Chumbawumba, has set them up for what looks like being a rapid ascension to become one of the most exciting folk acts this country has produced in recent years. Legendary producer Tony Visconti said of The Loose Kites ‘this band is delightful, they write good songs and have excellent voices’. www.myspace.com/theloosekites 19 C-35ce The serious choice for the gigging or recording classical guitarist. The C-35ce is both a fantastic stand-alone classical guitar in its own right, and a superb electric instrument. The solid spruce soundboard, set on its rosewood back and sides, gives out all the tone you could expect from a top quality classical, while the Fishman powered EQ translates it into a powerful, rounded, plugged-in signal. The vibration-based piezo pick-up located under the saddle captures all the tonal movement of the soundboard, ensuring that the C-35CE keeps all its subtle acoustic dynamics in a live setting, perfect for use in solo work. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH “very light and comfortable, the response of the sweet Spanish sound was quite something, thanks Farida” Brian Locking - former bass player with The Shadows Brian ‘Liquorice’ Locking is one of the UK music industry’s founding fathers. Achieving chart success in the 50’s as a bass player with both The Shadows and Marty Wilde’s Wildcats, Brian has been playing and performing ever since. A massive influence on generations of fans and contemporaries, Brian still regularly thrills crowds with his musicianship and engaging on-stage banter. A true multi-instrumentalist, Brian (nicknamed ‘Liquorice’ for his penchant for clarinet) has recently recorded a new album of harmonica standards, due for release soon. C-35ce Classical Cutaway Solid Spruce Rosewood Mahogany Gold Rosewood 650mm Bone Ivory D’Addario Fishman Classic 4 NA 20 C-38 The C-38 is the perfect choice for the classical guitarist looking for a truly serious instrument to progress with. The soundboard is cut from solid red cedar, a warm, lively tonewood which produces a soft even tone, ideally suited to nylon strings. This high quality top is expertly braced on stunning pao ferro back and sides, adding a wide, open low end and giving the C-38 a superb, responsive playability. The guitar is expertly hand-bound with mahogany, complementing the gloss finish mahogany neck. Add to this the rosewood fingerboard, bone nut and ivory tuners and you have a guitar whose appearance echoes its acoustic properties, luxurious in every respect. C-52 The C-52 is Farida’s flagship classical guitar, and is designed for the professional player. The body is all solid, and constructed from the finest tone-woods in Farida’s enviable woodstocks. The solid red cedar soundboard gives out the superb warm tone you would expect, while the solid mahogany back and sides deliver a breadth of tonality far beyond anything else available at this price-point. The construction allows the wood to move freely, producing a clear, ringing tone and giving maximum projection to the nylon strings. The C-52 is finished to the highest possible degree, with all specifications designed to make this guitar a once-in-a-lifetime instrument. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH C-38 Classical Solid Red Cedar Pau Ferro Mahogany Gold w/Ivory Button Rosewood 650mm Bone Mahogany D’Addario None NA C-52 Classical Solid Red Cedar Solid Mahogany Mahogany Gold w/Ivory Button Rosewood 650mm Bone Mahogany D’Addario None NA 21 22 Farida Electrics FST-6 Starter Pack One of last year’s best sellers, the FST pack is the complete starter electric guitar set-up. This package is aimed at the new player, and is designed to give them all the help they need, including a complete course of fifty-two online lessons courtesy of playmusictoday.com. With its classic three single-coil pick-up configuration and five-way switching system the FST-6 delivers a wide range of tones, giving the new player the chance to find their own sound. The action is set low and easy, and the neck has a smooth satin finish, ideal for getting to know your way around the fret-board. Complete with strap, cable, strings, gigbag, plectrums and electronic tuner. MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE Playmusictoday.com Playmusictoday is a unique course of fifty-two internet-based lessons, designed to take the budding guitarist from their first strum, right the way through to confidently composing their own original songs. Using over one hundred MP3 files, and one hundred and fifty videos, PMT guides the student through the course in their own time, with each lesson building on the last. On your Farida guitar invoice you will find individual registration codes to enable you to log on to this fantastic course, already used by over 11,000 guitarists worldwide. FST-6 Solid Wood Maple Bolt On Sonokelin 648mm S-S-S (Ceramic) 1 Volume, 2 Tone Diecast Tremolo Chrome 23 GNA-80 A model like no other, the GNA-80 is a stunning stage guitar, ideal for carving out your own individual sound. The punchy Farida humbuckers give a great punk or rock tone when distorted, with a deep resonating sustain, ideal for lead. Running on clean the retro look of the GNA-80 suits its sound perfectly, with the treble pick-up great for a twangy surf sound, and the neck pick-up ideal for a classic rounded jazz tone. FE-3 The FE-3 is a fantastic instrument for the budding guitarist looking for an instantly comfortable first electric. The three single-coil set-up delivers a host of different tones, with the tremolo system providing added tonal versatility. While the FE-3 is a full size guitar, the smaller lightweight body is ideal for the younger learner, or for those who find most solid body electrics a bit on the weighty side. Simple, reliable and great looking, this guitar is streets ahead of the average starter instrument, and comes complete with fifty-two internet guitar lessons from playmusictoday.com. MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUP CONTROLS MACHINE HEADS BRIDGE HARDWARE “Makes all my other guitars look like firewood!” Tommy Scott of The Drellas The Drellas is the new band of Tommy Scott, former frontman of indie giants Space. A fantastic live act, The Drellas have gained a reputation for a band with a sound all of their own; dark, heavy and truly experimental. Called “The Drellas” after Andy Warhols nickname for Lou Reed, this band fit the same description says Tommy Scott, ‘part Cinderalla, part Dracula’. Signed to Branded Youth records The Drellas’ debut album is available soon. www.myspace.com/thedrellas Tommy Scott, former frontman of Space, and now leader of experimental rockers The Drellas, has settled on the GNA as his first-choice stage guitar, putting the rest of his enviable collection in the shade. MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE FE-3 Solid Wood Maple Bolt On Sonokelin 648mm S-S-S 1 Volume, 2 Tone Diecast Tremolo Chrome GNA-80 Maple Top Mahogany Back Mahogany Set Neck Rosewood 635mm H-H (Alnico) 2 Volume, 1 Tone Diecast Vintage Tremolo/Fixed Bridge Chrome 24 FTC-8 With its solid wood body, vintage styled high gloss neck and dual single-coil set-up, the FTC-8 sounds as solid and as punchy as it looks. Deceptively simple in appearance for such a versatile guitar, this model is as at home with clean country tones as it is cranked-up cutting through the noise in a rock band. The lipstick neck pick-up gives a highly defined bass tone whilst the bridge single-coil balances this low end growl with its razor sharp high frequency attack. Solid, reliable and bursting with sound, the FTC-8 is made for the stage. Arguably the best value electric guitar currently available on the UK market. MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE FTC-8 Solid Wood Maple Bolt On Sonokelin 648mm 1 Lipstick, 1 Single-Coil 1 Volume, 1 Tone Diecast Fixed Chrome “A cracking little guitar” Matty Small of The Time The Time are the quintessential hard-working rock and roll band, regularly selling out shows across the North West, and travelling the length and breadth of the UK supporting the likes of Babyshambles, building a reputation for their brand of streetwise indie. Moneysupermarket.com have picked one of The Time’s tunes for their latest ad campaign, which will no doubt push them further into the spotlight. ‘The next band on the conveyor belt of talent’, wrote The Sun newspaper, ‘following the Arctic monkeys and The Enemy’. www.myspace.com/thetimeuk 25 FTC-12 With its translucent blonde finish and black single-ply pick-guard the FTC-12 nods to the classic era of guitar production. Add to this the fast, easy action of the high gloss maple neck and you have a guitar of outstanding quality and value, with the type of playability and looks associated with the renowned Japanese models of the ‘80s. The solid wood body and vintage pick-ups provide a rounded warmth when clean and a raw blues tone when overdriven, perfect for the player who wants classic tone without the price-tag. The versatility and authenticity of the FTC-12 have made it a favourite of session players and industry insiders, a remarkable achievement for an instrument at this low price-point. “I have been using Farida guitars on my latest project and have been very impressed by the build and sound, very classy” Keith Hopwood - Film score composer An industry professional all his working life, Keith started out at seventeen years of age, founding Herman’s Hermits and going on to achieve chart success around the world. After several years recording and touring with the band, Keith moved into composing for film and television, quickly gaining a reputation for his memorable and original scores. Keith has since written countless compositions, receiving both BAFTA and EMMY awards in the process, and has just finished work on his latest film score. MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE FTC-12 Solid Wood Maple Bolt On Maple 648mm 1 Lipstick, 1 Single-Coil 1 Volume, 1 Tone Kluson Fixed Chrome 26 FTC-32N Guitarist magazine declared this guitar a ‘tequila slammer’, giving it four stars and a glowing review to boot. The FTC-32N is cut from solid ash, chambered to give light acoustic overtones. This high grade timber construction radiates warmth when used for clean work and responds dynamically to overdrive, delivering searing lead tones. The chunky high gloss maple neck adds extra resonance to the FTC-32N, as well as giving it a smooth, fast action, ideal for lead guitar. Also great for bright, jangly chord work, the FTC-32N is a favourite of many pro players in the UK, notably Brit-pop legends Dodgy, who have been using this model on their current UK tour. MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE FTC-32N Ash Maple Bolt On Maple 648mm 1 Lipstick, 1 Single-Coil 1 Volume, 1 Tone Kluson Fixed Chrome “Bloody great!” Andy Miller of Dodgy With three classic albums, twelve top 40 singles (including three top ten hits and the top five hit ‘Good Enough’), three sell-out shows at Brixton academy and an unprecedented 90 minute set on Glastonbury’s Pyramid stage, Dodgy truly earned their label of Brit-pop legends. Recently recording and touring again, Dodgy have been warmly received by audiences all over the UK with their new single ‘Down In The Flood’ also gaining critical acclaim and the support of BBC Radio 2. 27 FLP-26 Something truly individual, the FLP-26 has a sound as clear and precise as its appearance. This model has all the bite and sustain you would expect from a guitar cut from solid African mahogany, perfectly boosted by specially designed twin soapbar pick-ups. With its Wilkinson fixed bridge, contoured set neck joint and Grover tuners, the details set this guitar apart from its contemporaries. The outstanding quality of the tone and volume pots complement the quality of the wood perfectly, opening up a world of tonal options for the pro player. FLP-30 Built for pure tone, the FLP-30 features an African mahogany body, capped by North American maple. Combined with its twin humbuckers, this design delivers awesome sustain when overdriven, ideally suited to a host of contemporary and classic rock tones. Not just for the rockers out there, the FLP-30 is just at home running on clean, with the smooth even output perfect for jazz and strumming styles. The slim body profile and low-action Indian rosewood neck make this model effortlessly easy to play, ideal for rock players or those wanting to increase their playing speed. MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE FLP-26 Mahogany Mahogany Set Neck Sonokelin 635mm H-H (Alnico) 2 Volume, 2 Tone Grover Wilkinson Chrome MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE FLP-30 Maple Top Mahogany Back Mahogany Set Neck Rosewood 635mm H-H (Alnico) 2 Volume, 2 Tone Diecast Wilkinson Chrome 28 PRP-12 The attention to detail and sheer quality of the specifications stand the PRP-12 shoulder-toshoulder with the kind of contemporaries you might expect to be carrying a four-figure price tag. The hand-contoured solid African mahogany body, with its recessed pots and toggle switch, is as balanced and even as it sounds, powered by Farida-branded zebra humbuckers. The Trevor Wilkinson synchronised tremolo system and locking tuners ensure the on-stage reliability that has so-impressed pro’ players since it hit the UK market earlier this year. PRP-16 The deluxe model in the PRP range, the 16 takes the same design and adds a few upgraded touches to make this guitar something truly special. The mahogany body is capped with choice flame maple, finished in cherry sunburst, adding extra tonal depth and sustain, as well as making the PRP-16 a stunning stage guitar. The set rosewood neck is inlaid with ornate abalone inlay, its twenty-four fret reach making it ideal for lead players. Finished with chrome hardware and locking machine-heads. MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE “Awesome range and tone” Jay Ruddock of Severenth Heavy Metal upstarts Severenth have toured the UK underground circuit for over two years building a fierce reputation for their intense brand of melodic metal and incendiary live shows. Support slots with the likes of Kittie, Ill Nino, 3 Inches Of Blood, Panic Cell & Will Haven caught the attention of the music industry and in 2007 the band began recording their debut album ‘The Age Of Paranoia’ which was released in 2008 via independent alternative label Ant Hill Music/Pinnacle. www.myspace.com/severenth PRP-16 Mahogany w/Flame Maple Veneer Mahogany Set Neck Rosewood 635mm H-H (Alnico) 1 Volume, 1 Tone Locking Wilkinson Chrome MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE PRP-12 Mahogany Mahogany Set Neck Sonokelin 635mm H-H (Alnico) 1 Volume, 1 Tone Locking Wilkinson Chrome 29 FH-18 Astoundingly simple and effective, the FH-18 has been a surprise hit with a broad spectrum of players since it entered the UK market. The lightweight, solid body combined with the hand-rolled edges of the fingerboard make this guitar incredibly easy to play, with the low-output ceramic pick-ups lending themselves to a variety of sweet vintage tones. Arguably the most impressive feature of the FH-18, however, is the two-point Wilkinson tremolo system, able to withstand even the most rigorous use and stay perfectly in tune. Colin Hinds, LIPA masterclass tutor and China Crisis lead guitarist, played the FH-18 jamming at a Farida demonstration gig and was so impressed that he took one as his first choice guitar on his recent UK stadium tour. “These guitars are a great find, I can’t believe the price tags they have put on them, everyone should have two in their collection” Colin Hinds – Session guitarist A renowned session player since the age of seventeen, Colin Hinds has played with a host of household names including Paul Carrack, Ruby Turner and Gary Barlow. Colin became a full time member of ‘80s legends China Crisis eight years ago, and has since divided his time between recording, touring and holding guitar master-class sessions. During his career Colin has been lucky enough to play just about every guitar out there, but has now found his ideal touring guitar, the Farida FH-18. MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE FH-18 Solid Wood Maple Bolt On Sonokelin 648mm S-S-H (Ceramic) 1 Volume, 1 Tone Diecast Wilkinson Tremolo Chrome 30 FH-39 Farida’s intermediate guitar in the Hypersonic range features the same easy action as the FH-18 but with several upgraded features. The body is made from solid alder, which combined with the alnico single-coil pick-ups delivers a harder edged sound, great for use with overdrive. The solid wood body is contoured along its edges, giving the FH-39 a highly individual retro look, finished off with black hardware. Like all guitars in the Hypersonic range the FH-39 is fitted with a Wilkinson pivoting two-point tremolo system: absolutely awesome in terms of scope and reliability. FH-69 The deluxe model of Farida’s Hypersonic range is designed as the ultimate lead guitar weapon. The solid mahogany guitar body itself is ergonomically contoured at the back, and finished with a highly figured flame maple veneer top. Output is the name of the game here, with USA-made Seymour Duncan pick-ups and a five-way switch offering plenty of screaming tonal options. The ebony fingerboard grinds out a dark resonant sustain, with the Wilkinson tremolo allowing even the most drastic dive-bomber room for expression. Finished off with gold Gotoh tuners and straplocks. MODEL FH-69 Mahogany w/Quilte Maple Veneer Maple Set Neck Ebony 648mm S-S-H (Seymour Duncan) 1 Volume, 1 Tone Gotoh Wilkinson Tremolo Gold MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE FH-39 Alder Maple Bolt On Rosewood 648mm S-S-H (Alnico) 1 Volume, 1 Tone Grover Wilkinson Tremolo Black BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE 31 Farida Jazz FA-16-MP A great jazz guitar in every respect, the FA-16-MP is designed to suit the discerning ear of a seasoned player, with all details executed to the highest quality. The deeper profile of the body delivers the maximum sustain and tonal depth from each note, perfect for jazz lead or solo work. The FA-16-MP comes fitted with flat-wound strings, perfect for use with the vintage alnico humbucking pick-ups. The neck pick-up delivers maximum warmth and growl when overdriven, while the bridge pick-up gives a sharper bite, perfect for jazz-blues players. The tune-o-matic bridge and Kluson tuners round off this superb instrument. MODEL BODY FA-16-MP Sitka Spruce Top, Laminated Maple Back & Sides NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE Maple Set Neck Rosewood 628mm H-H (Alnico Covered) 2 Volume, 2 Tone Diecast w/Grover Button Tune-O-Matic Chrome 32 SA-16-MP A great guitar for a multitude of styles, the SA16-MP is a stunning instrument, a classic design with a contemporary twist. The ceramic open humbuckers give a warm rounded tone, great for clean or distorted strumming styles. The hollow body construction produces a distinctive, highly detailed sound, with the acoustic chamber adding extra sustain. The design of the SA16-MP is also ideal for a crisp lead guitar sound, instantly familiar to rock, jazz and blues players alike. FA-17-SP-FP A very special jazz guitar indeed, with a great acoustic sound as well as a phenomenal plugged-in tone. The vintage look of this model sits perfectly with its warm rounded tone, the flat-wound strings perfect for seamless jazz runs. The single mini humbucker pick-up is mounted in the solid spruce soundboard of the FA-17, translating all the natural acoustic warmth into a rich, detailed amplified tone. The details of this guitar, from the strip ebony soundboard to the Kluson tuners, are testament to its outstanding quality. MODEL BODY SA-16-MP Maple Laminated (Top Back & Sides) NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE Maple Bolt On Sonokelin 628mm H-H (Ceramic-Open) 2 Volume, 2 Tone Diecast Tune-O-Matic Chrome MODEL BODY FH-17-SP-FP Solid Sitka Spruce Top, Laminated Maple Back & Sides NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE Maple Set Neck Strip Ebony 628mm Mini-Humbucker 1 Volume, 1 Tone Diecast w/Grover Button Strip Ebony Gold 33 34 Farida Bass FJB-6 Farida’s best selling bass guitar, the FJB-6 is a great all-round four string. The two single-coil pick-ups are both routed through their own individual volume controls, allowing the player to blend the tones of each to create a multitude of different styles. The superior quality tone control also adds extra tonal options, enabling a fantastic spectrum of sounds. The slim neck profile is extremely easy to play, with the solid wood body adding a deep sustain. MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE FJB-20 Farida’s flagship bass guitar, the FJB-20 takes the same classic design and easy playability of the FJB-6 and adds several professional-grade features to make this model something very special indeed. The body is cut from genuine swamp ash, awesomely resonant and visually stunning, finished in either natural gloss or three-tone sunburst. The alnico single-coils give a great, clear low-end, perfect for sub-bass tones with the tone control rolled down, and a crisp twang with the tone fully up. MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE FJB-6 Solid Wood Maple Bolt On Sonokelin 864mm J Pickups 2 Volume, 1 Tone Open Fixed Bridge Chrome FJB-20 Swamp Ash Maple Bolt On Maple 864mm Alnico V J Pickup 2 Volume, 1 Tone Open Fixed Bridge (Brass Saddle) Chrome 35 AB-10 A superb instrument, the AB-10 delivers the same full, rounded tone acoustically as it does through an amplifier. The solid spruce soundboard moves freely, instantly responsive to the breadth and depth of tone generated by the AB-10. All the details of this guitar, from the bone nut to the rosewood neck, are of the highest quality, making this guitar a stand-out professional instrument at a reachable price-point. The solid plugged-in tone provided by the Fishman Prefix pre-amp has proved popular with a broad spectrum of players, including Tord Averland-Knudsen of indie superstars The Wombats. Tord was so impressed that he used the AB-10 at the launch of their latest single and The Wombats’ recent BBC Radio 1 live lounge session. MODEL TYPE TOP BACK & SIDES NECK MACHINE HEADS FINGERBOARD/BRIDGE SCALE NUT/SADDLE BINDING STRINGS EQUALIZER FINISH In just two short years The Wombats have come from obscurity to become one of the UK’s most successful bands. Hit singles, hit albums, non-stop sell-out tours, NME awards, there is very little this band haven’t done, and next year looks set to be their busiest yet. One of our most successful musical exports, The Wombats also have an awesome global following, with their signature brand of on-stage showmanship selling out venues from here to Melbourne. AB-10 Acoustic Bass Solid Sitka Spruce Rosewood Mahogany Diecast Chrome Rosewood 863mm Bone White D’Addario Fishman Prefix NA 36 FPB-8M Farida’s entry level FPB model punches way above its weight, with a solid low end that will lend itself to virtually any style. The solid wood body and set maple neck give a great natural tone, boosted by the split humbucker pick-up configuration. The simple straight-ahead functionality of the single volume and tone controls are enough to give the player a host of easily accessible tonal options. MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE FPB-18 NS Farida’s upgraded FPB-18 model includes a number of features truly outstanding for a guitar of this price-point. The body is made from solid swamp ash, matt finished to allow maximum resonance and movement. The clear open grain of the natural finish body is complemented by the rosewood fret-board, itself adding an extra layer of sustain to the overall tone. The plugged-in tone of the FPB-18 is solid and detailed, with the split hum-bucker getting the most from the superior wood construction. MODEL BODY NECK NECK JOIN FINGERBOARD SCALE PICKUPS CONTROLS MACHINE HEADS BRIDGE HARDWARE FPB-8M Solid Wood Maple Bolt On Maple 864mm P Pickups 1 Volume, 1 Tone Open Fixed Bridge Chrome FPB-18-NS Swamp Ash Maple Bolt On Rosewood 864mm P Pickups 1 Volume, 1 Tone Open Fixed Bridge Chrome 37 PHOTOGRAPHy CREDiTS Guitars images courtesy of; Eric Laing Flek Mark Harrison Live and location photography by; Steve Hawkins www.athena-images.co.uk/music Additional artist photography by; Dave Hinds (p 26) David Anderson (p 20) valandfoz@vtfoto (p 19) Dougie Murphy (p 36) 38 For all news and details of Farida guitars see: www.faridaguitars.co.uk For all enquiries contact: Sam Salisbury Farida UK product manager (t) 0870 4424602 (m) 07759309154 (e) firstname.lastname@example.org