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The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-­12  Sponsorship/Donor  Guide

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Discover  the  Strength  of   Striking  with  Rattler  Athletics

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Who  Are  You  Striking  With?

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How Can You Strike With Rattler Athletics?

         

       

 6        Striking  Sponsorship  Packages  8        Striking  Signage  Opportunities  9        Striking  With  Print  Advertising 10      Striking  At  The  Game/Special  Event

The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-­12  Sponsorship/Donor  Guide

Discover THE . . . STRENGTH OF Striking WITH RATTLER ATHLETICS WHY  SHOULD  YOU  STRIKE  WITH  RATTLER  ATHLETICS? EXPOSURE AND ASSOCIATION:     As   a   Florida   A&M   University   RATTLER   Athletics   corporate   sponsor,  your  business  will  receive  exposure  and  recognition  in  the  greater  Big  Bend  area.    In  addition   to   your   association   with   Florida  A&M   University,   you   will   also   be   associated   with   a   rich   tradition   of   athletic  excellence  covering  more  than  100  years. COMMUNITY AND ECONOMIC IMPACT:     Florida   A&M   University   is   an   important   player  

QDWLRQDOO\UHJLRQDOO\WKURXJKRXWWKHVWDWHDQGGH¿QLWHO\LQWKHELJEHQGPDUNHW6WXGHQWVIDFXOW\VWDII alumni  and  fans  invest  a  great  deal  of  money  into  the  community  and  your  business.

AFFINITY:  College  sports  fans,  especially  Rattlers,  show  loyalty  and  frequently  patronize  sponsors  of  

the  RATTLER  Athletics  Department  and  Rattler  Teams.

HOSPITALITY:    All  corporate  sponsor  packages  include  tickets  and  hospitality  for  your  business  or   personal  needs.

VALUE:     $OO 5$77/(5 FRUSRUDWH VSRQVRUVKLSV DUH ZHOO SULFHG SURYLGLQJ D GH¿QLWH UHWXUQ RQ \RXU investment.

SUCCESS:     Marketing   with   RATTLER  Athletics   works!     Every   business   can   use   more   customers.     Marketing  through  RATTLER  Athletics  provides  a  unique  opportunity  to  build  a  loyal  consumer  base   and  bring  more  business  through  your  doors. The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-­12  Sponsorship/Donor  Guide

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WHO ARE YOU STRIKING W Florida Agricultural and Mechanical University

RATTLER ATHLETICS ,QWHUFROOHJLDWH6SRUWV

FAMU  (fam-­yoo)

Location:    Tallahassee,  Florida,  USA Founded:    October  3,  1887 Nickname:    RATTLERS School  Colors:    Orange  and  Green $I¿OLDWLRQ1&$$'LYLVLRQ,)&6 Motto:    Excellence  with  Caring 3UHVLGHQW'U-DPHV+$PPRQV

Baseball Bowling Men’s  &  Women’s  Basketball Men’s  &  Women’s  Cross  Country Football Golf Softball Men’s  &  Women’s  Swimming Men’s  &  Women’s  Tennis Men’s  &  Women’s  Track  &  Field Volleyball

As  of  August  2011

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The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-­12  Sponsorship/Donor  Guide

WITH?Florida A&M University STRIKE WITH CHAMPIONS! 13  National  Championships

Black  College  National  Titles  –  Football:    1938,   1940,  1942,  1947,  1953,  1957,  1959,  1961,  1964,   1977,  1978,  1979,  and  1998 NCAA  National  Championship  –  Football:    1978 National  Minority  College   Golf  Championship:    2000

Conference Championships: 180 CHAMPIONSHIPS BY CONFERENCE: Southern  Intercollegiate  Athletic  Conference SIAC  -­  (1925-­80):    79 New  South  Women’s  Athletic  Conference (1985-­94):    1 Mid-­Eastern  Athletic  Conference MEAC  -­  (1980-­83;;  1988-­Present):    100

As  of  April  2010

The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-­12  Sponsorship/Donor  Guide

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HOW CAN YOU STRIKE WIT

STRIKING SPONSORSHIP PACKAGES

RATTLER Athletics will customize a sponsorship package to help you reach y reach the widest possible audience, there are packages designed to help yo

TIMBER STRIKES Package

SIDEWINDER STRIKES Package

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Signage at Bragg Memorial Stadium and The Lawson Multipurpose Center

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Signage at Bragg Memorial Stadium and The Lawson Multipurpose Center

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Full-­page ad in the STRIKE Football Magazines

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Full-­page ad in the STRIKE Football Magazines

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Company mentions at all RATTLER Sporting Events

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Logo and Link Placement on the RATTLER Sports Website.

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Logo and Link Placement on the RATTLER Sports Website

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Company mentions at all RATTLER Sporting Events

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Four (4) Season Tickets to All Sports (Football, Men’s & Women’s Basketball, and Track & Field)

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Two (2) Season Tickets to All Sports (Football, Men’s & Women’s Basketball, and Track & Field)

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Scorers’ Table Signage (Multi-­Year Advertisers Only)

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Game Day Sponsorship for one home Basketball Double Header Game

Game Day Sponsorship for one home RATTLER Basketball Double Header or Softball Game

Multi-­year Investment: Single-­year Investment: Package Value:

$17,500 (3-­year Minimum) $20,000 $25,500

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Multi-­year Investment: Single-­year Investment: Package Value:

$12,500 (3-­year Minimum) $15,000 $18,000

The   “Sidewinder�   is   a   fascinating   member   of   the   rattlesnake   VSHFLHV DQG LV SHUIHFWO\ DGDSWHG IRU VXUYLYDO LQ WKH 1RUWK $PHULFDQGHVHUWVLWFDOOVKRPH  Although  smaller  in  size,  this   IDVFLQDWLQJVQDNHPRYHVLQDVLGHZD\VPRWLRQE\WKURZLQJWKH middle  part  of  its  body  forward  and  then  crawling  in  the  same   GLUHFWLRQIURPKHDGDQGWDLODUHDVRILWVERG\%HFDXVHRIWKLV PRYHPHQWWKHVLGHZLQGHUOHDYHVDYHU\GLVWLQFWLYHWUDLO

The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-­12  Sponsorship/Donor  Guide

TH RATTLER ATHLETICS?

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your target audience. However, if you are looking for opportunities to ou STRIKE with the RATTLERS and save money!

ROCK STRIKES

Package

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Signage at Bragg Memorial Stadium and The Lawson Multipurpose Center

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Half-­page ad in the STRIKE Football Magazines

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Logo and Link Placement on the RATTLER Sports Website.

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Company mentions at all RATTLER Sporting Events

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Two (2) Season Tickets to All Sports (Football, Men’s & Women’s Basketball, and Track & Field)

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Game Day Sponsorship for one home RATTLER Volleyball or Softball Game

Multi-­year Investment: Single-­year Investment: Package Value:

$10,000 (3-­year Minimum) $12,000 $15,000

LADY RATTLER STRIKES Package ‡

Signage during all Lady RATTLER sporting events (The Lawson Multipurpose Center, Lady RATTLER Softball Complex, and the Rattler Tennis Complex)

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Logo on all Lady RATTLER Sports Schedule Posters

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Logo Placement on the RATTLER Sports Website

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Two (2) Public Address announcements at every Lady RATTLER home game

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One Single-­Sport Game Day Sponsorship (Basketball, Volleyball, Softball)

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Two (2) Season Tickets to All Sports (Football, Men’s & Women’s Basketball, and Track & Field)

Multi-­year Investment: Single-­year Investment: Package Value:

$6,000 (3-­year Minimum) $9,000 $11,000

BANNER STRIKES Package /LNH PRVW RI WKH UDWWOHVQDNH VSHFLHV WKH ³5RFN´ UDWWOHVQDNH RIIHUV D SHUIHFW H[DPSOH RI KDELWDWVSHFL¿F FRORUDWLRQ DQG SDWWHUQV  7KHXQLTXHFRORUSDWWHUQFRPELQDWLRQRIWKH³5RFN´ rattlesnake  helps  it  blend  in  extremely  well  in  the  rocky  terrain   LWLQKDELWV  /LNHDOOUDWWOHVQDNHVSHFLHVWKLVVQDNHLVYHQRPRXV DQGVKRXOGEHWUHDWHGDVVXFKLIHQFRXQWHUHGLQWKHZLOG

Signage at all Sports Venues (Bragg Memorial Stadium, The Lawson Multipurpose Center, The Lady RATTLER Softball Complex, The Moore-­Kittles %DVHEDOO)LHOG7KH5REHUW´3HWH¾*ULIÀQ7UDFN&RPSOH[DQG the RATTLER Tennis Complex) Multi-­year Investment: Single-­year Investment: Package Value:

The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-­12  Sponsorship/Donor  Guide

$5,000 (3-­year Minimum) $7,500 $9,500

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events,   arena   signage   is   also   present   for   other   special  events. Courtside  Press  Table  Signage  (Multi-­year  Only) Basketball  Goal  Support  Padding  (Multi-­year  Only) Video  Board  Logo  (per  spot  per  game) Multi-­year  Investment  Prices  are  available. The  display  of  your  company’s  signage  is  ideal   for   building   brand   recognition   and   associating   your  business  with  RATTLER  Athletics.

BRAGG MEMORIAL STADIUM

Stadium   signage   prominently   promotes   your   company.     Bragg   Memorial   Stadium   seats    DQG KRVWV IRXU WR ¿YH KRPH IRRWEDOO games  each  year.

Signage   at   the   Moore-­Kittles   Field   and   The   Lady   RATTLER  Softball  Complex  can  promote  your  brand   to  students,  faculty,  staff  and  the  local  community. Scoreboard  Signage  (Multi-­year  Only) 2XW¿HOG6LJQDJH 6HDVRQORQJ

Multi-­Year  Investment  Prices  are  available.

Scoreboard  Signage  (Multi-­year  Only) Field  House  Signage  (Multi-­year  Only) Video  Board  Logo  (per  spot  per  game)

RATTLER TENNIS COMPLEX

Multi-­Year  Investment  Prices  are  available.

ALFRED LAWSON, JR. MULTIPURPOSE CENTER & TEACHING GYMNASIUM

Arena   signage   provides   fantastic   year-­round   exposure   to   all   men’s   and   women’s   basketball   games.     The   Lady   RATTLER   and   RATTLER   Basketball  Teams  play  an  average  of  15  games   each   season.     The   facility   seats   up   to   9,000   for  athletic  competitions.    In  addition  to  athletic  

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MOORE-­KITTLES BASEBALL FIELD AND THE LADY RATTLER SOFTBALL COMPLEX  

The  RATTLER  tennis  complex  provides  year-­round   exposure.     In   addition   to   home   tennis   matches   of   the   RATTLER   and   Lady   RATTLER   tennis   teams,   signage   is   also   present   during   community   use   events  as  well.

FENCE SIGNAGE

Multi-­Year  Investment  Prices  are  available.

The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-­12  Sponsorship/Donor  Guide

PROMOTIONAL ITEM PRICING

Special   print   items   are   always   desired   at   FAMU   games.     You   will   have   the   opportunity   to   place   your   logo,   phone   number   and   web   address   on   each  item  along  with  the  FAMU  Rattler  Logo.

SCHEDULE POSTERS

Your  company’s  brand  or  logo  will  appear  on  the   FAMU   schedule   poster   for   the   selected   sport(s).     Schedule  posters  are  distributed  free  of  charge  to   students,   fans   and   the   FAMU   community.     Your   logo  will  appear  on  posters  throughout  the  year  in   residence  halls,  prominent  campus  locations  and   retail  establishments.

STRIKE FOOTBALL GAME DAY PROGRAM ADVERTISING

Game  programs  are  used  by  fans  as  a  year-­round   reference   guide   and   are   a   great   way   to   promote   your  company  and/or  your  product. Inside  Front  Cover Inside  Back  Cover Full  Page  (Color) Full  Page  (Black  &  White) Half  Page Multi-­Year  Investment  Prices  are  available.

STRIKING ON THE WEB

POCKET SCHEDULE CARDS

FAMU   pocket   schedules   are   distributed   free   of   charge   to   thousands   of   RATTLER   Athletic   fans   each  season.

FAN SOUVENIRS & GIVEAWAYS

Being   a   RATTLER   Fan   Souvenir   sponsor   is   a   unique   opportunity   to   be   part   of   the   RATTLER’s   co-­branded  souvenir  program  that  includes  items   such   as   miniature   footballs/basketballs/softballs/ volleyballs,   t-­shirts,   coffee   mugs,   key   rings   and   more.     The   possibilities   are   endless!     Souvenirs   are   distributed   free   of   charge   to   thousands   of   RATTLER  fans  each  year.

675,.(ZLWKXVRQWKH5$77/(5$WKOHWLFV2I¿FLDO Website   to   reach   a   wide   range   of   RATTLER   fans.     <RX FDQ ¿QG WKH PRVW FXUUHQW LQIRUPDWLRQ RQ RATTLER  teams  at  www.FAMUATHLETICS.com  . Advertisement  Banner Page  Sponsors Logo  and  Link  Advertisement Multi-­Year  Investment  Prices  are  available.

The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-­12  Sponsorship/Donor  Guide

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STRIKING AT THE GAME

GAME  DAY  SPONSORSHIPS RATTLER   Athletic   venues   will   host   a   variety  of  sporting  events  and  activities,   many   of   which   are   available   for   event   underwriting   and   promotional   tie-­ins.     These   event   sponsorships   provide   unique  promotional  access  to  RATTLER   fans  who  will  see,  hear  and  interact  with   your   message   and   product.     Athletic   YHQXHV RIIHU KLJKWUDI¿F ORFDWLRQV Event   sponsorships   are   ideal   for   entertaining   clients,   prospects   and   business  associates;;  special  hospitality   areas   for   pre-­   or   post-­event   receptions   are  available.    Game  Day  Sponsorships   are   available   for   Football,   Men’s   &   Women’s  Basketball,  Softball,  Baseball,   Volleyball,  and  Track  &  Field.

athletic   events   that   promote   family   and   youth   participation,   community   outreach,   positive   competition,   a   celebration   of   traditions,   and   a   standard  of  excellence. Includes  but  not  limited  to... RATTLER  Fan  &  Media  Days RATTLER  Invitational  Bowling  Tournament RATTLER  Invitational  Golf  Tournament FAMU  Relays Athletics  Banquet

Title  Sponsorships Supporting  Sponsorships Pre-­Game  Sponsorships In-­Game  Promotions  and  Contests Vendor  Displays Multi-­Year  Investment  Prices  are   available.

SPECIAL EVENT STRIKES

RATTLER   Athletics   special   events   provide   a   great   marketing   prospect   for   your  company.    In  addition  to  the  exciting,   social,  and  sporting  opportunities,  there   will   be   a   large   spectator   presence   and   on-­site  media  attention.    This  is  a  great   opportunity  for  your  company  to  gain  a   positive   association   with   entertaining  

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The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-­12  Sponsorship/Donor  Guide

FAMU ATHLETICS BUSINESS PARTNER PROGRAM PURPOSE:

FAMU  Athletics  is  pleased  to  introduce  the  FAMU  Athletics  Business  Partner  Program.    The  Business   Partner  Program  is  a  new  initiative  designed  for  North  Florida  businesses  to  show  annual  support  for   their  hometown  FAMU  Rattlers.    This  program  is  designed  to  provide  participating  businesses  valuable   exposure  and  access  throughout  the  year  to  our  growing  fan  base,  a  proven  loyal  consumer  group. ____________________________________________________________________________

FAMU ATHLETICS HOTEL PARTNERS PROGRAM PURPOSE:

The  FAMU  Athletics  Department  is  fortunate  to  have  had  a  dedicated  group  of  hotel  partners  that  help   annually  contribute  to  its  success.  

IMPORTANCE:

7KH JHQHURXV VXSSRUW RI )$08 $WKOHWLFV +RWHO 3DUWQHUV GLUHFWO\ EHQH¿WV )$08 DQG WKH $WKOHWLFV Department  in  terms  of  cost  and  convenience.  Participating  hotels  are  important  partners  of  FAMU Athletics  and  are  recognized  annually  for  their  commitment. ____________________________________________________________________________

FAMU ATHLETICS COURTESY CAR PROGRAM PURPOSE:

The  FAMU  Athletics  Department  participates  with  area  auto  dealers  and  donors  in  the  FAMU  Athletics   Courtesy  Car  Program.    Members  of  the  program  directly  impact  the  success  of  FAMU  Athletics  in  the   areas  of  recruiting,  public  relations  and  fundraising.  Courtesy  Car  Program  members  also  assist  the   department  in  attracting  and  retaining  quality  coaches  and  athletics  personnel,  and  affording  them  the   opportunity  to  visit  hundreds  of  prospective  student-­athletes  and  FAMU  supporters  each  year.

IMPORTANCE:

7KH JHQHURXV VXSSRUW RI )$08 $WKOHWLFV &RXUWHV\ &DU 3URJUDP PHPEHUV GLUHFWO\ EHQH¿WV )$08 and  the  Athletics  Department  in  terms  of  cost  and  convenience.  Participating  dealers  and  donors  are   important  partners  of  FAMU  Athletics  and  are  recognized  annually  for  their  commitment.

The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-­12  Sponsorship/Donor  Guide

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Choose To Strike With Us!

For more information, Contact Angela  Adams  Suggs FAMU  ATHLETICS Assistant  Athletics  Director  for  Marketing  /  Development 1835  Wahnish  Way    |    Tallahassee,  FL  32307 850-­561-­2177  (o)      |    850-­599-­3810  (f) angela.suggs@famu.edu www.FAMUATHLETICS.com

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The  Strength  of  Striking  with  RATTLER  Athletics  |  2011-­12  Sponsorship/Donor  Guide


FAMU Athletics Sponsor Guide